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SKINTUITION
REPORT
2023
Skintuition
[skin-tü-‘i-sh n] noun
a. an intrinsic or deep-rooted understanding of skin health
b. knowledge or conviction gained through extensive
experience and cumulative knowledge in clinical
applications, technologies and ingredients
e
2
Skintuition Report 2023
Contents
2024 Skintuition Predictions
The Science of Skin Health
The Perfect Complement
Treatment Room Data & Insights
Beauty is Their Business
Train Like a Hydrafacialist
Hydrafacial Brand Power
4
5
9
13
16
17
18
4
Skintuition Report 2023
2024 Skintuition Predictions
2024 Skintuition
Predictions
It’s more than a feeling.
It’s our Skintuition.
1. MEDICALIZATION OF BEAUTY
Consumers seeking the biggest bang for their beauty dollar and efficacy
above all will invest in proven treatments, backed by clinical studies.
4. RETRO INGREDIENTS, NEW DELIVERY METHODS
Providers are reaching for tried-and-true ingredients like peptides, finding
novelty and efficacy in new formulas or with device-supported applications.
5. PERSONALIZATION POWERED BY DATA
Data will play a starring role in how products and treatments
will be enhanced and personalized to consumers’ needs.
3. FLAWLESS SKIN, THE ULTIMATE QUIET LUXURY
Impeccable skin will become a subtle statement – or a very loud one for
those in the know – signaling an investment of money, time and knowledge
in treatments, tweakments and products.
2. RISE OF THE NEW INFLUENCER
Consumers will increasingly turn to skin health professionals
– MDs and estheticians – to help shape their beauty routines.
At BeautyHealth, skin health is our love language.
Our pioneering brands Hydrafacial, Keravive and SkinStylus are backed
by science and years of real world application in the treatment room.
Since the start, we have helped consumers reinvent their relationships with their
skin and self-confidence and enabled providers who deliver every treatment to build
their businesses. Because, fundamentally, we believe everyone deserves to feel good
about themselves.
In our inaugural Skintuition Report, we share the science underpinning our leading
treatments, data and insights gathered from our robust and connected platform, the
strength of our beloved flagship brand, Hydrafacial, and the power of our devoted
community. It’s this collective intelligence that makes up our unmatched skintuition.
As we close out the year and look forward to 2024, we anticipate a skin health landscape
influenced by powerful trends:
Skintuition Report 2023
The Science of Skin Health
5
The Science of
Skin Health
With origins in the operating room, Hydrafacial’s
patented technology is rooted in health and
science. In this industry, aesthetic treatments
come and go, but Hydrafacial is a mainstay.
The secret to Hydrafacial’s longevity lies in
its highly effective, painless and noninvasive
treatment, embraced by aesthetics
novices and experts alike.
Skintuition Report 2023
The Science of Skin Health
6
1. Freedman, Bruce M. “Topical antioxidant application
enhances the effects of facial microdermabrasion.” The
Journal of Dermatological Treatment. Vol. 20,2 (2009): 82-7.
2. Freedman, Bruce M. “Hydradermabrasion: an innovative modality for
nonablative facial rejuvenation.” Journal of Cosmetic Dermatology Vol. 7,4
(2008): 275-80.
3. Three independent physicians blindly reviewed digital photographs of 10
patients before and after Hydrafacial treatments.
The Treatment of Youth
Physicians found Hydrafacial treatments significantly improve hydration,
pore size, hyperpigmentation, dullness, fine lines, and texture.1
Study participants receiving Hydrafacial treatments
also reported improvements in skin quality.
80%
reported a significant
improvement in pore size2
60%
reported a significant
improvement in texture2
Statistically
significant
reductions
Pore size
Mean change from baseline score3
Fine lines
Texture
Hyperpigmentation
Dullness
Hydration
0
2
1.5
1
0.5
Statistically
significant
improvement
in hydration
Hydrafacial Treatments Clinically Proven to Improve Skin Quality
CLINICAL STUDY
Published in The Journal of
Dermatological Treatment, The
Journal of Cosmetic Dermatology
Skintuition Report 2023
The Science of Skin Health
7
Thicker skin is a hallmark of
more youthful, healthier skin.
Below the Surface
CLINICAL STUDY
Published in The Journal of
Dermatological Treatment, The
Journal of Cosmetic Dermatology
Histological analysis1 of skin biopsies
after 6 Hydrafacial treatments
Fibroblast density
(per high-powered field)
Epidermal thickness (µm)
3.9 ± 0.3
Before
treatment
49 ±7
285 ± 20
8.0 ± 0.5
After Hydrafacial
treatments
80 ± 8
418 ± 25
Papillary dermal thickness (µm)
Mean improvement of skin
polyphenolic antioxidant levels
from baseline in study participants
post-Hydrafacial treatments1
Before Treatment
14,700 ± 3,000
After treatment
22,300 ± 5,000
Plumped Up Results
Increases in fibroblast density,
correlated with increases in
collagen and elastin.1
Protection from Polution
and Free Radicals
32% increase in
antioxidant levels.2
Thicker Skin
Increases in epidermal and papillary dermal thickness,
likely due to repeated pressure, suction, stretch and
tension from the patented Hydrafacial wand.1
After a series of six Hydrafacial treatments, histological
evaluation of microbiopsies from 10 patients revealed:
Hydrafacial Treatments Work at Deeper Levels in the
Skin, Affecting Change Essential for Healthy Skin.
1. Freedman, Bruce M. “Topical antioxidant application enhances the effects of facial microdermabrasion.”
The Journal of Dermatological Treatment. Vol. 20,2 (2009): 82-7.
2. Freedman, Bruce M. “Hydradermabrasion: an innovative modality for nonablative facial rejuvenation.”
Journal of Cosmetic Dermatology Vol. 7,4 (2008): 275-80.
Skintuition Report 2023
The Science of Skin Health
8
“I recommend Hydrafacial clarifying treatments to all my
acne patients because it truly works. As the most common
skin condition, acne can really impact self-confidence,
in addition to the look, feel and health of the skin. In our
study, we found Hydrafacial treatments are clinically
proven to address these concerns, significantly improving
acne severity and revealing more radiant looking skin.”
1. Storgard, R., Mauricio-Lee, J., Mauricio, T., Zaiac, M., & Karnik, J. (2022). Efficacy and
Tolerability of HydraFacial Clarifying Treatment Series in the Treatment of Active Acne
Vulgaris. The Journal of Clinical and Aesthetic Dermatology, 15(12), 42–46.
Dr. Tess Mauricio
Board-Certified Cosmetic
Dermatologist | SAN DIEGO, Calif.
100% of study participants’ skin looked clearer, less inflamed and had fewer acne lesions.1
100% POSITIVE RESPONSE
There was a significant improvement in acne severity, with 100%
of participants reporting clearer, healthier and more radiant skin.
CLEAR AND CLEAN
Physicians and participants reported fewer acne lesions
(85%), reduced inflammation (90%) and erythema
(80%), and reported increasingly clear skin (90%).
MEASURED IMPROVEMENT
Physician assessments of acne using the Global Acne Severity
Score scale significantly improved in the majority of subjects.
BOOST OF CONFIDENCE
Participants reported a significant boost in confidence in their appearance,
growing from 40% feeling more confident after their first Hydrafacial
treatment to 100% after their final treatment.
Bye, Acne.
Hello, Confidence!
Hydrafacial Clarifying Treatments Clinically
Proven to Address Acne Skin Concerns
CLINICAL STUDY
Published in The Journal of Clinical and
Aesthetic Dermatology
Skintuition Report 2023
The Perfect Complement
9
The Perfect
Complement
Hydrafacial treatments help
improve the outcomes of
other aesthetic treatments.
Just ask the experts.
Dr. Bertha Baum
Board-Certified Dermatologist | MIAMI, Fla.
Hydrafacial’s deep hydration and nutrient delivery can improve
the overall health and appearance of the skin, complementing
the effects of injectables. It helps maintain a plump, radiant
complexion, enhancing the longevity of injectable treatments.
Dr. Heidi Prather
Board-Certified Dermatologist | AUSTIN, Texas
There is a big role that Hydrafacial treatments play in
pretreating the skin in terms of cleansing before any laser, any
peel, anything you do despite what your baseline skin is. You
are cleansing the skin to create better penetration. Hydrafacial
is an integral part of good skin health and feels good!
Brittany Blancato
Medical Esthetician at Yael Halaas, MD, FACS | NEW YORK, N.Y.
Hydrafacial sets the foundation for the skin’s health. There’s a
clear difference in how the skin responds when you’re starting
treatment with Hydrafacial and adding laser, chemical peels,
microneedling, etc. Not only does the skin react better, but the
downtime and healing are much more comfortable.
Dr. Steven Liew
Plastic Surgeon | SYDNEY, Australia
Hydrafacial is the starting point for all skin treatments
in the clinic. It is good for all skin types but allows us
to cater to a younger demographic as well.
Skintuition Report 2023
The Perfect Complement
10
An Haiying
Founder of Dongtian Skin Care Center | BEIJING, China
Hydrafacial Syndeo not only drives patient satisfaction but
also helps differentiate what I offer, in terms of personalized
treatments and combinations I can customize for my patients.
Dr. Michael Abrouk
Cosmetic Dermatologist | MIAMI, Fla.
Hydrafacials are our biggest home run after laser treatments like
Fraxel to clean the microscopic necrotic debris. Patients come
back to the clinic for their Hydrafacial treatment three days post
Fraxel because the treatment helps their skin clear much quicker.
Hydrafacial treatment really shorten the patient’s downtime.
Dr. Caroline Robinson
Board-Certified Medical and Cosmetic Dermatologist | CHICAGO, Ill.
I use Hydrafacial as a pretreatment to a chemical peel. It only takes
one Hydrafacial before they start their chemical peel series to cut
back on the skin purging. This works especially well when patients
have congested skin. Also, I think the peel gets better penetration
because of the Hydrafacial treatment.
Nilan Holmes
Celebrity Facialist | MILTON KEYNES, England
I incorporate Hydrafacial into most of my clients’ bespoke treatment
protocols for enhanced results. Skin health is as important as skin
tightening and firming when it comes to achieving that youthful
glow, and Hydrafacial allows me to deeply exfoliate and hydrate
the skin. It also creates a beautifully clean canvas in preparation for
treatments such as microneedling and certain lasers.
Skintuition Report 2023
The Science of Skin Health
11
GOLD STANDARD IN MICRONEEDLING
The only microneedling device with U.S. FDA
clearance for use on both the face and abdomen1
TRENDING TREATMENT
$1 billion
The expected size of the US
microneedling market by 20302
Skin Health Pioneers
TM
Meet SkinStylus and Keravive, leading skin
health products in the BeautyHealth portfolio.
“Combining Hydrafacial with microneedling can yield
remarkable results. The pre-treatment Hydrafacial
clears the skin and enhances the penetration
of microneedles, while a post-microneedling
Hydrafacial can soothe and promote faster
healing, reducing redness and discomfort.”
Dr. Bertha Baum
Board-Certified Dermatologist |
MIAMI, Fla.
1. Cleared to improve appearance of facial acne scarring in
Fitzpatrick skin types I, II, and III in patients aged 22 years
and older and to improve the appearance of surgical or traumatic
hypertrophic scars on the abdomen in adults aged 22 years and older.
2. Grand View research Microneedling Market Size & Share Report, 2021-2028.
Skintuition Report 2023
The Science of Skin Health
12
1. TikTok.
Skinification of Scalp
THE FIRST-OF-ITS-KIND SCALP FACIAL
Keravive is a unique three-step treatment regimen
designed to purify, nourish, and boost areas of
the scalp for healthier and fuller-looking hair.
ALL ABOUT THE SCALP
As the ‘skinification’ of hair grows,
consumers are searching for treatments
and remedies to improve scalp health.
2.2 billion
Views of hashtag
#scalpcare on TikTok1
A first-of-its-kind scalp facial
Skintuition Report 2023
Treatment Room Data & Insights
13
Treatment Room
Data & Insights
Our portfolio of approximately 20 boosters helps
Hydrafacialists target clients’ skincare concerns
and personalize every treatment.
What do the favorite boosters of 2023
reveal about trends in skin health?
PEPTIDE-INFUSED BOOSTERS:
Hydrafacial Firm™ / Dermabuilder
• Acetyl Octapeptide-3 supports skin firmness and softness
• Tripeptide-1 reduces the appearance of fine lines and wrinkles
Hydrafacial Restore™ / Regen
• Peptide Complex helps minimize the appearance of
fine lines and wrinkles
• Heptapeptide-34 maintains the appearance of healthy,
youthful looking skin
• Palmitoyl Tripeptide-5 enhances the appearance of
firmness and softness
Circadia® ProTec Plus
• Diffuporine® peptide helps increase skin hydration and presence of
aquaporin channels in the cell, recognized as an intrinsic cell hydrator
PEPTIDES: HERO
INGREDIENT OF THE YEAR
40% CHOSE
PEPTIDES
A plurality of Hydrafacial treatments
using a booster favored boosters
with peptides as a key ingredient
RETINOL FOR
PREJUVENATION
18-25 YEAR-
OLDS
gravitate toward retinal
at similar rates of older
cohorts ages 45+1
INGREDIENT SPOTLIGHT:
RETURNING TO THE
CLASSICS
1. BeautyHealth sales and provider usage data.
Skintuition Report 2023
Treatment Room Data & Insights
14
WHERE TOP SKIN CONCERNS DIFFER1
Dry skin
58%
Tone or texture
35%
Signs of aging
49%
Oily skin
7%
RETINOL-READY BOOSTERS
The latest Hydrafacial x Dr. Dennis Gross Phyto-Retinol
booster revolutionizes the way retinol is delivered with a unique
formula blend that works on three different levels of the skin to
help increase hydration, improve radiance, and diminish the
appearance of fine lines and wrinkles – with no irritation.
EVERYONE WANTS TO GLOW LIKE JLO
A popular booster at any age, but the #1 booster
for glow getters under 25 and 65+
A DIOR HYDRAFACIAL: A QUIET LUXURY FLEX
Only 4 Dior spas in the world offer the
Dior Powered by Hydrafacial experience
1. BeautyHealth sales and provider usage data.
2023 TOP SKIN CONCERNS ADDRESSED
WITH HYDRAFACIAL TREATMENTS1
Immediate, glowing and personalized results every time
37%
Signs of
Aging
30%
Tone & Texture
22%
Dry
11%
Oily
C CHANGE FOR GEN Z
Under 34-year-olds favor
boosters with Vitamin
C at similar rates to
peptide-laden boosters.1
Boosters for a dose of Vitamin C
Skintuition Report 2023
Treatment Room Data & Insights
15
Hydrabody Boom
While the vast majority of
Hydrafacial treatments are
performed on the face, treatments
on the back and booty are booming.
THE YEAR OF THE BACKSIDE1
+133%
increase in back and
booty treatments
(vs PY)
The highest share of backside treatments?
Australia, where sun, sand and bikinis reign
supreme. Backside treatments account for
30% of all body treatments in the country.
Most popular
with consumers
<25 YEARS
OLD
<25
47%
Hand
treatments
31%
Neck and
décolleté
22%
Back and
booty
MORE HEAD-TO-TOE GLOW1
Beyond the booty, Hydrafacial
body treatments are surging.
Where consumers get their all-over glow
+52%
Hydrafacial body treatments (vs PY)
The price of a full body Hydrafacial treatment at the
practice of Dr. Barry Weintraub, Board-Certified
Plastic Surgeon, in New York City.
$2,800
1. BeautyHealth sales and provider usage data.
GROWTH
Skintuition Report 2023
Beauty is Their Business
16
Beauty is
Their Business
A game changer for skin health,
Hydrafacial also transforms
businesses and careers.
Providers see higher gross
profit per Hydrafacial
treatment than per leading
neurotoxin treatment.1
The typical
Hydrafacial
client purchases
more than one
aesthetic treatment
per month.3
Nearly half of
Hydrafacial
consumers visit
a spa or medspa
once per month.3
An esthetician performing
just 10 Hydrafacial treatments
per week can earn
$100,000+
annually.2
94%
of clients reported a
confidence boost after their
last Hydrafacial treatment.1
29%
The expected growth of the
medspa category through
2025, where Hydrafacial is
the anchor treatment.4
1. Company Data.
2. Gross annual income calculation based on providing
10 Deluxe Hydrafacial treatments a week at SRP of
$250 per treatment, and working 50 weeks in the year.
3. Ipsos Study 2023.
4. American Med Spa Association: 2022 Medical Spa
State of the Industry Report July 2022.
“Hydrafacial has played a significant role in the growth
of my esthetics business because it is a real gateway
treatment for my clients. It’s a real blessing to lead a
successful career and business while making
my own schedule, earning over six-figures,
and forming such meaningful
human connections in the
treatment room.”
Miracle Workman
Esthetician |
PALMER, Alaska
Train Like a
Hydrafacialist
Our world class Training & Education program
helps providers stay at the top of their game with
the latest skin health advancements, techniques,
and resources to grow their business.
“I have grown my business by knowing my worth and
value to my industry. Every upgrade, from my education
to investing in new equipment, has given me strength to
evolve and be confident in all I do. The training I received
from Hydrafacial has not only elevated my technique
in the treatment room, but also how I run and grow my
business, Bird of Paradise Skin Therapy.”
40,000
Estheticians trained
worldwide
122+
Virtual training
programs available
600+
Pieces of online
educational content
200+
Days of
training yearly
Skintuition Report 2023
Train Like a Hydrafacialist
17
Monique Deville
Esthetician |
LOS ANGELES, Calif.
1. Ipsos Study 2023. Base: Consumers of the aesthetic and professional beauty category (n=1001); Brand
Aided Awareness. Conversion defined as % of respondents who are aware of and have tried a given brand
2. Tribe Dynamics, January-November 2023. Analysis of six aesthetic peer companies: Glo2Facial,
JUVÉDERM, Dermaflash, Diamond Glow, CoolSculpting, Hydrafacial.
3. Company Data.
4. RealSelf.
5. Consumers of the aesthetic and professional beauty category that have received a Hydrafacial (n=246);
“On a scale of 0 to 10, how likely are you to recommend Hydrafacial to a friend or colleague?”
Hydrafacial
Brand Power
HYDRAFACIAL’S CONSUMER BRAND AWARENESS
IS UNMATCHED IN THE AESTHETICS INDUSTRY.
41%
Brand awareness1
$18.4M
Earned Media
Value YTD 20232
2X more
Online conversation
compared to the next FIVE
aesthetic brands combined2
OFF-THE-CHARTS SATISFACTION
The immediate, glowing results from every treatment
leave clients raving about their experience.
98%
RealSelf “Worth It” Rating4
55
Net Promoter Score5
IF YOU KNOW, YOU GLOW
Consumers of aesthetic and professional
beauty treatments seek Hydrafacial.
60%
Who have heard of the brand
try a Hydrafacial treatment1
92%
Hydrafacial consumers would
switch estheticians if they did
not offer Hydrafacial3
1 million
Consumers have tried a Perk
treatment by Hydrafacial
across 500+ Sephora stores3
1-in-4
Consumers of the category have
received a Hydrafacial treatment1
18
Skintuition Report 2023
Hydrafacial Brand Power
Beloved by
Providers &
Consumers
Alike
Best Pro Cosmetic
Treatment
Favorite Signature Treatment:
Hydrafacial
Hydrodermabrasion Machine:
Syndeo
Best Hydrating
Facial 2023
Beauty Innovators,
Hydrafacial with JLO
Beauty Booster
Favorite Hydrotherapy
Equipment
Manufacturer
Best New Aesthetic
Treatment, Hydrabody
by Hydrafacial
Skintuition Report 2023
Hydrafacial Brand Power
19
REPORT
2023
Skintuition
[skin-tü-‘i-sh n] noun
a. an intrinsic or deep-rooted understanding of skin health
b. knowledge or conviction gained through extensive
experience and cumulative knowledge in clinical
applications, technologies and ingredients
e
2
Skintuition Report 2023
Contents
2024 Skintuition Predictions
The Science of Skin Health
The Perfect Complement
Treatment Room Data & Insights
Beauty is Their Business
Train Like a Hydrafacialist
Hydrafacial Brand Power
4
5
9
13
16
17
18
4
Skintuition Report 2023
2024 Skintuition Predictions
2024 Skintuition
Predictions
It’s more than a feeling.
It’s our Skintuition.
1. MEDICALIZATION OF BEAUTY
Consumers seeking the biggest bang for their beauty dollar and efficacy
above all will invest in proven treatments, backed by clinical studies.
4. RETRO INGREDIENTS, NEW DELIVERY METHODS
Providers are reaching for tried-and-true ingredients like peptides, finding
novelty and efficacy in new formulas or with device-supported applications.
5. PERSONALIZATION POWERED BY DATA
Data will play a starring role in how products and treatments
will be enhanced and personalized to consumers’ needs.
3. FLAWLESS SKIN, THE ULTIMATE QUIET LUXURY
Impeccable skin will become a subtle statement – or a very loud one for
those in the know – signaling an investment of money, time and knowledge
in treatments, tweakments and products.
2. RISE OF THE NEW INFLUENCER
Consumers will increasingly turn to skin health professionals
– MDs and estheticians – to help shape their beauty routines.
At BeautyHealth, skin health is our love language.
Our pioneering brands Hydrafacial, Keravive and SkinStylus are backed
by science and years of real world application in the treatment room.
Since the start, we have helped consumers reinvent their relationships with their
skin and self-confidence and enabled providers who deliver every treatment to build
their businesses. Because, fundamentally, we believe everyone deserves to feel good
about themselves.
In our inaugural Skintuition Report, we share the science underpinning our leading
treatments, data and insights gathered from our robust and connected platform, the
strength of our beloved flagship brand, Hydrafacial, and the power of our devoted
community. It’s this collective intelligence that makes up our unmatched skintuition.
As we close out the year and look forward to 2024, we anticipate a skin health landscape
influenced by powerful trends:
Skintuition Report 2023
The Science of Skin Health
5
The Science of
Skin Health
With origins in the operating room, Hydrafacial’s
patented technology is rooted in health and
science. In this industry, aesthetic treatments
come and go, but Hydrafacial is a mainstay.
The secret to Hydrafacial’s longevity lies in
its highly effective, painless and noninvasive
treatment, embraced by aesthetics
novices and experts alike.
Skintuition Report 2023
The Science of Skin Health
6
1. Freedman, Bruce M. “Topical antioxidant application
enhances the effects of facial microdermabrasion.” The
Journal of Dermatological Treatment. Vol. 20,2 (2009): 82-7.
2. Freedman, Bruce M. “Hydradermabrasion: an innovative modality for
nonablative facial rejuvenation.” Journal of Cosmetic Dermatology Vol. 7,4
(2008): 275-80.
3. Three independent physicians blindly reviewed digital photographs of 10
patients before and after Hydrafacial treatments.
The Treatment of Youth
Physicians found Hydrafacial treatments significantly improve hydration,
pore size, hyperpigmentation, dullness, fine lines, and texture.1
Study participants receiving Hydrafacial treatments
also reported improvements in skin quality.
80%
reported a significant
improvement in pore size2
60%
reported a significant
improvement in texture2
Statistically
significant
reductions
Pore size
Mean change from baseline score3
Fine lines
Texture
Hyperpigmentation
Dullness
Hydration
0
2
1.5
1
0.5
Statistically
significant
improvement
in hydration
Hydrafacial Treatments Clinically Proven to Improve Skin Quality
CLINICAL STUDY
Published in The Journal of
Dermatological Treatment, The
Journal of Cosmetic Dermatology
Skintuition Report 2023
The Science of Skin Health
7
Thicker skin is a hallmark of
more youthful, healthier skin.
Below the Surface
CLINICAL STUDY
Published in The Journal of
Dermatological Treatment, The
Journal of Cosmetic Dermatology
Histological analysis1 of skin biopsies
after 6 Hydrafacial treatments
Fibroblast density
(per high-powered field)
Epidermal thickness (µm)
3.9 ± 0.3
Before
treatment
49 ±7
285 ± 20
8.0 ± 0.5
After Hydrafacial
treatments
80 ± 8
418 ± 25
Papillary dermal thickness (µm)
Mean improvement of skin
polyphenolic antioxidant levels
from baseline in study participants
post-Hydrafacial treatments1
Before Treatment
14,700 ± 3,000
After treatment
22,300 ± 5,000
Plumped Up Results
Increases in fibroblast density,
correlated with increases in
collagen and elastin.1
Protection from Polution
and Free Radicals
32% increase in
antioxidant levels.2
Thicker Skin
Increases in epidermal and papillary dermal thickness,
likely due to repeated pressure, suction, stretch and
tension from the patented Hydrafacial wand.1
After a series of six Hydrafacial treatments, histological
evaluation of microbiopsies from 10 patients revealed:
Hydrafacial Treatments Work at Deeper Levels in the
Skin, Affecting Change Essential for Healthy Skin.
1. Freedman, Bruce M. “Topical antioxidant application enhances the effects of facial microdermabrasion.”
The Journal of Dermatological Treatment. Vol. 20,2 (2009): 82-7.
2. Freedman, Bruce M. “Hydradermabrasion: an innovative modality for nonablative facial rejuvenation.”
Journal of Cosmetic Dermatology Vol. 7,4 (2008): 275-80.
Skintuition Report 2023
The Science of Skin Health
8
“I recommend Hydrafacial clarifying treatments to all my
acne patients because it truly works. As the most common
skin condition, acne can really impact self-confidence,
in addition to the look, feel and health of the skin. In our
study, we found Hydrafacial treatments are clinically
proven to address these concerns, significantly improving
acne severity and revealing more radiant looking skin.”
1. Storgard, R., Mauricio-Lee, J., Mauricio, T., Zaiac, M., & Karnik, J. (2022). Efficacy and
Tolerability of HydraFacial Clarifying Treatment Series in the Treatment of Active Acne
Vulgaris. The Journal of Clinical and Aesthetic Dermatology, 15(12), 42–46.
Dr. Tess Mauricio
Board-Certified Cosmetic
Dermatologist | SAN DIEGO, Calif.
100% of study participants’ skin looked clearer, less inflamed and had fewer acne lesions.1
100% POSITIVE RESPONSE
There was a significant improvement in acne severity, with 100%
of participants reporting clearer, healthier and more radiant skin.
CLEAR AND CLEAN
Physicians and participants reported fewer acne lesions
(85%), reduced inflammation (90%) and erythema
(80%), and reported increasingly clear skin (90%).
MEASURED IMPROVEMENT
Physician assessments of acne using the Global Acne Severity
Score scale significantly improved in the majority of subjects.
BOOST OF CONFIDENCE
Participants reported a significant boost in confidence in their appearance,
growing from 40% feeling more confident after their first Hydrafacial
treatment to 100% after their final treatment.
Bye, Acne.
Hello, Confidence!
Hydrafacial Clarifying Treatments Clinically
Proven to Address Acne Skin Concerns
CLINICAL STUDY
Published in The Journal of Clinical and
Aesthetic Dermatology
Skintuition Report 2023
The Perfect Complement
9
The Perfect
Complement
Hydrafacial treatments help
improve the outcomes of
other aesthetic treatments.
Just ask the experts.
Dr. Bertha Baum
Board-Certified Dermatologist | MIAMI, Fla.
Hydrafacial’s deep hydration and nutrient delivery can improve
the overall health and appearance of the skin, complementing
the effects of injectables. It helps maintain a plump, radiant
complexion, enhancing the longevity of injectable treatments.
Dr. Heidi Prather
Board-Certified Dermatologist | AUSTIN, Texas
There is a big role that Hydrafacial treatments play in
pretreating the skin in terms of cleansing before any laser, any
peel, anything you do despite what your baseline skin is. You
are cleansing the skin to create better penetration. Hydrafacial
is an integral part of good skin health and feels good!
Brittany Blancato
Medical Esthetician at Yael Halaas, MD, FACS | NEW YORK, N.Y.
Hydrafacial sets the foundation for the skin’s health. There’s a
clear difference in how the skin responds when you’re starting
treatment with Hydrafacial and adding laser, chemical peels,
microneedling, etc. Not only does the skin react better, but the
downtime and healing are much more comfortable.
Dr. Steven Liew
Plastic Surgeon | SYDNEY, Australia
Hydrafacial is the starting point for all skin treatments
in the clinic. It is good for all skin types but allows us
to cater to a younger demographic as well.
Skintuition Report 2023
The Perfect Complement
10
An Haiying
Founder of Dongtian Skin Care Center | BEIJING, China
Hydrafacial Syndeo not only drives patient satisfaction but
also helps differentiate what I offer, in terms of personalized
treatments and combinations I can customize for my patients.
Dr. Michael Abrouk
Cosmetic Dermatologist | MIAMI, Fla.
Hydrafacials are our biggest home run after laser treatments like
Fraxel to clean the microscopic necrotic debris. Patients come
back to the clinic for their Hydrafacial treatment three days post
Fraxel because the treatment helps their skin clear much quicker.
Hydrafacial treatment really shorten the patient’s downtime.
Dr. Caroline Robinson
Board-Certified Medical and Cosmetic Dermatologist | CHICAGO, Ill.
I use Hydrafacial as a pretreatment to a chemical peel. It only takes
one Hydrafacial before they start their chemical peel series to cut
back on the skin purging. This works especially well when patients
have congested skin. Also, I think the peel gets better penetration
because of the Hydrafacial treatment.
Nilan Holmes
Celebrity Facialist | MILTON KEYNES, England
I incorporate Hydrafacial into most of my clients’ bespoke treatment
protocols for enhanced results. Skin health is as important as skin
tightening and firming when it comes to achieving that youthful
glow, and Hydrafacial allows me to deeply exfoliate and hydrate
the skin. It also creates a beautifully clean canvas in preparation for
treatments such as microneedling and certain lasers.
Skintuition Report 2023
The Science of Skin Health
11
GOLD STANDARD IN MICRONEEDLING
The only microneedling device with U.S. FDA
clearance for use on both the face and abdomen1
TRENDING TREATMENT
$1 billion
The expected size of the US
microneedling market by 20302
Skin Health Pioneers
TM
Meet SkinStylus and Keravive, leading skin
health products in the BeautyHealth portfolio.
“Combining Hydrafacial with microneedling can yield
remarkable results. The pre-treatment Hydrafacial
clears the skin and enhances the penetration
of microneedles, while a post-microneedling
Hydrafacial can soothe and promote faster
healing, reducing redness and discomfort.”
Dr. Bertha Baum
Board-Certified Dermatologist |
MIAMI, Fla.
1. Cleared to improve appearance of facial acne scarring in
Fitzpatrick skin types I, II, and III in patients aged 22 years
and older and to improve the appearance of surgical or traumatic
hypertrophic scars on the abdomen in adults aged 22 years and older.
2. Grand View research Microneedling Market Size & Share Report, 2021-2028.
Skintuition Report 2023
The Science of Skin Health
12
1. TikTok.
Skinification of Scalp
THE FIRST-OF-ITS-KIND SCALP FACIAL
Keravive is a unique three-step treatment regimen
designed to purify, nourish, and boost areas of
the scalp for healthier and fuller-looking hair.
ALL ABOUT THE SCALP
As the ‘skinification’ of hair grows,
consumers are searching for treatments
and remedies to improve scalp health.
2.2 billion
Views of hashtag
#scalpcare on TikTok1
A first-of-its-kind scalp facial
Skintuition Report 2023
Treatment Room Data & Insights
13
Treatment Room
Data & Insights
Our portfolio of approximately 20 boosters helps
Hydrafacialists target clients’ skincare concerns
and personalize every treatment.
What do the favorite boosters of 2023
reveal about trends in skin health?
PEPTIDE-INFUSED BOOSTERS:
Hydrafacial Firm™ / Dermabuilder
• Acetyl Octapeptide-3 supports skin firmness and softness
• Tripeptide-1 reduces the appearance of fine lines and wrinkles
Hydrafacial Restore™ / Regen
• Peptide Complex helps minimize the appearance of
fine lines and wrinkles
• Heptapeptide-34 maintains the appearance of healthy,
youthful looking skin
• Palmitoyl Tripeptide-5 enhances the appearance of
firmness and softness
Circadia® ProTec Plus
• Diffuporine® peptide helps increase skin hydration and presence of
aquaporin channels in the cell, recognized as an intrinsic cell hydrator
PEPTIDES: HERO
INGREDIENT OF THE YEAR
40% CHOSE
PEPTIDES
A plurality of Hydrafacial treatments
using a booster favored boosters
with peptides as a key ingredient
RETINOL FOR
PREJUVENATION
18-25 YEAR-
OLDS
gravitate toward retinal
at similar rates of older
cohorts ages 45+1
INGREDIENT SPOTLIGHT:
RETURNING TO THE
CLASSICS
1. BeautyHealth sales and provider usage data.
Skintuition Report 2023
Treatment Room Data & Insights
14
WHERE TOP SKIN CONCERNS DIFFER1
Dry skin
58%
Tone or texture
35%
Signs of aging
49%
Oily skin
7%
RETINOL-READY BOOSTERS
The latest Hydrafacial x Dr. Dennis Gross Phyto-Retinol
booster revolutionizes the way retinol is delivered with a unique
formula blend that works on three different levels of the skin to
help increase hydration, improve radiance, and diminish the
appearance of fine lines and wrinkles – with no irritation.
EVERYONE WANTS TO GLOW LIKE JLO
A popular booster at any age, but the #1 booster
for glow getters under 25 and 65+
A DIOR HYDRAFACIAL: A QUIET LUXURY FLEX
Only 4 Dior spas in the world offer the
Dior Powered by Hydrafacial experience
1. BeautyHealth sales and provider usage data.
2023 TOP SKIN CONCERNS ADDRESSED
WITH HYDRAFACIAL TREATMENTS1
Immediate, glowing and personalized results every time
37%
Signs of
Aging
30%
Tone & Texture
22%
Dry
11%
Oily
C CHANGE FOR GEN Z
Under 34-year-olds favor
boosters with Vitamin
C at similar rates to
peptide-laden boosters.1
Boosters for a dose of Vitamin C
Skintuition Report 2023
Treatment Room Data & Insights
15
Hydrabody Boom
While the vast majority of
Hydrafacial treatments are
performed on the face, treatments
on the back and booty are booming.
THE YEAR OF THE BACKSIDE1
+133%
increase in back and
booty treatments
(vs PY)
The highest share of backside treatments?
Australia, where sun, sand and bikinis reign
supreme. Backside treatments account for
30% of all body treatments in the country.
Most popular
with consumers
<25 YEARS
OLD
<25
47%
Hand
treatments
31%
Neck and
décolleté
22%
Back and
booty
MORE HEAD-TO-TOE GLOW1
Beyond the booty, Hydrafacial
body treatments are surging.
Where consumers get their all-over glow
+52%
Hydrafacial body treatments (vs PY)
The price of a full body Hydrafacial treatment at the
practice of Dr. Barry Weintraub, Board-Certified
Plastic Surgeon, in New York City.
$2,800
1. BeautyHealth sales and provider usage data.
GROWTH
Skintuition Report 2023
Beauty is Their Business
16
Beauty is
Their Business
A game changer for skin health,
Hydrafacial also transforms
businesses and careers.
Providers see higher gross
profit per Hydrafacial
treatment than per leading
neurotoxin treatment.1
The typical
Hydrafacial
client purchases
more than one
aesthetic treatment
per month.3
Nearly half of
Hydrafacial
consumers visit
a spa or medspa
once per month.3
An esthetician performing
just 10 Hydrafacial treatments
per week can earn
$100,000+
annually.2
94%
of clients reported a
confidence boost after their
last Hydrafacial treatment.1
29%
The expected growth of the
medspa category through
2025, where Hydrafacial is
the anchor treatment.4
1. Company Data.
2. Gross annual income calculation based on providing
10 Deluxe Hydrafacial treatments a week at SRP of
$250 per treatment, and working 50 weeks in the year.
3. Ipsos Study 2023.
4. American Med Spa Association: 2022 Medical Spa
State of the Industry Report July 2022.
“Hydrafacial has played a significant role in the growth
of my esthetics business because it is a real gateway
treatment for my clients. It’s a real blessing to lead a
successful career and business while making
my own schedule, earning over six-figures,
and forming such meaningful
human connections in the
treatment room.”
Miracle Workman
Esthetician |
PALMER, Alaska
Train Like a
Hydrafacialist
Our world class Training & Education program
helps providers stay at the top of their game with
the latest skin health advancements, techniques,
and resources to grow their business.
“I have grown my business by knowing my worth and
value to my industry. Every upgrade, from my education
to investing in new equipment, has given me strength to
evolve and be confident in all I do. The training I received
from Hydrafacial has not only elevated my technique
in the treatment room, but also how I run and grow my
business, Bird of Paradise Skin Therapy.”
40,000
Estheticians trained
worldwide
122+
Virtual training
programs available
600+
Pieces of online
educational content
200+
Days of
training yearly
Skintuition Report 2023
Train Like a Hydrafacialist
17
Monique Deville
Esthetician |
LOS ANGELES, Calif.
1. Ipsos Study 2023. Base: Consumers of the aesthetic and professional beauty category (n=1001); Brand
Aided Awareness. Conversion defined as % of respondents who are aware of and have tried a given brand
2. Tribe Dynamics, January-November 2023. Analysis of six aesthetic peer companies: Glo2Facial,
JUVÉDERM, Dermaflash, Diamond Glow, CoolSculpting, Hydrafacial.
3. Company Data.
4. RealSelf.
5. Consumers of the aesthetic and professional beauty category that have received a Hydrafacial (n=246);
“On a scale of 0 to 10, how likely are you to recommend Hydrafacial to a friend or colleague?”
Hydrafacial
Brand Power
HYDRAFACIAL’S CONSUMER BRAND AWARENESS
IS UNMATCHED IN THE AESTHETICS INDUSTRY.
41%
Brand awareness1
$18.4M
Earned Media
Value YTD 20232
2X more
Online conversation
compared to the next FIVE
aesthetic brands combined2
OFF-THE-CHARTS SATISFACTION
The immediate, glowing results from every treatment
leave clients raving about their experience.
98%
RealSelf “Worth It” Rating4
55
Net Promoter Score5
IF YOU KNOW, YOU GLOW
Consumers of aesthetic and professional
beauty treatments seek Hydrafacial.
60%
Who have heard of the brand
try a Hydrafacial treatment1
92%
Hydrafacial consumers would
switch estheticians if they did
not offer Hydrafacial3
1 million
Consumers have tried a Perk
treatment by Hydrafacial
across 500+ Sephora stores3
1-in-4
Consumers of the category have
received a Hydrafacial treatment1
18
Skintuition Report 2023
Hydrafacial Brand Power
Beloved by
Providers &
Consumers
Alike
Best Pro Cosmetic
Treatment
Favorite Signature Treatment:
Hydrafacial
Hydrodermabrasion Machine:
Syndeo
Best Hydrating
Facial 2023
Beauty Innovators,
Hydrafacial with JLO
Beauty Booster
Favorite Hydrotherapy
Equipment
Manufacturer
Best New Aesthetic
Treatment, Hydrabody
by Hydrafacial
Skintuition Report 2023
Hydrafacial Brand Power
19