Maggi noodles first appeared on Indian market in 1983. In India maggi instant noodles were very popular. Maggi become the "˜third staple"™ of Indian food after wheat and rice. Maggi specifically formulated to serve vegetarians. In May 2015, food safety regulations from barabanki, utttarpradesh, India reported the samples of magi 2 minutes noodles had unexpectedly high level of monosodium glutamate as well as up to 17 times the permissible limit of lead. FSSAI ordered a recall of all nine approved variants of maggi instant noodles and oats masala from India. Many states of India banned maggi after the FSSAI decision. June, 2015 the central government of India banned nationwide sale of maggi products. The nationwide ban was struck down by the Bombay high court. All the samples of the maggi have been cleared with led much below permissible limit. Maggi come back to the shelves in India from November 2015 after the high court order to nestle to manufacture and sell the newly manufactured products. Taniya Mirza"The Overview of Supply and Demand: Economic Analysis of Maggi Noodles in India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd17015.pdf http://www.ijtsrd.com/economics/other/17015/the-overview-of-supply-and-demand-economic-analysis-of-maggi-noodles-in-india/taniya-mirza
@ IJTSRD | Available Online @ www.ijtsrd.com
ISSN No: 2456
International
Research
The Overview of Supply and Demand:
Economic Analysis of Maggi Noodles in India
B.A., L
INTRODUCTION
The world economy is increasing day by day, as
consumers we play a vital role in the working of the
economy of country. All the marketing of goods start
with the decisions made by us- the consumers. These
decisions made by the consumers concerning our
consumption affect the demand and supply of a
commodity. 'MAGGI 2 MINUTE NO
is a leading brand and also an important part of the
Nestle family. Over the years Maggi has positioned
itself as 'Fast to cook, good to eat'.
The adjustments to the changing requirements of the
wider area and different consumer eating habits have
made the growing population to accept the 2 minutes
snacks. In India around 80% population eats Maggi
every day irrespective to the age group. It acqui
about 90% of the instant noodles market from the last
25 years. According to a Mumbai based advertising
expert it is said that Maggi is now the '
food' after wheat and rice.
Heath concern has always been the z factor for every
food commodity as consumers today are more active.
The Maggi noodles being the most popular brand in
India , was ban by the FSSAI and was termed as
hazardous for consumption and ordered Nestle to shut
down the noodles market. After it was approved safe
to consume, it was relaunched again in the market in
November 2016. But the demand and supply of
Maggi noodles was severely affected after the ban.
Evolution and development of product and brand:
Maggi was introduced in India by the Nestle family in
the early 1980's. Maggi was invented in the mid 19
century by Julius Maggi as per the corporate history
of the brand. The Swiss brand maggi merged with
the Nestle group of companies in 1947
| Volume 2 | Issue 5 | Jul-Aug
- 6470 | www.ijtsrd.com | Volume
Journal of Trend in Scientific
and Developme