Discover How To Better Use Chat-Bots With This
Amazon Alexa Pro-Tips Interview
Does your company use conversational selling? Learn how
chat-bots can provide an effective and efficient solution.
Amazon's Alexa blog has published an interview with
conversational marketing expert Eliav Cohen, the
founder of conversational marketing agency The Bot
Conversational marketing/selling is the process of
engaging with customers and prospects in real-time
The aim of conversational selling is
to reduce the lead-to-sales
timeframe by eliminating the delay
between inquiry and reply.
In the past, conversational selling
was labor intensive, as it required
company sales representatives - to
host the conversation.
More recently, AI has seen a rise in chat-bots that can fulfill the role in the
online space. Amazon’s recent interview with The Bot Lab focused on this
Cohen offered three key takeaway points:
set expectations from the start, focus on
context, personalization, and speed, and it
doesn't matter if companies use chat-bots
or live representatives.
"Many of our enterprise clients have bots that
can answer almost any question but still give
the option to book a meeting or chat with a live
rep with a button," Cohen says.
Mr. Cohen also stated that effective conversational selling comes down to three key factors:
context, personalization, and speed. A personal and relevant conversation is just as
important as ensuring that the customers’ questions are satisfactorily answered.
Finally, Cohen stated that as long as
customers have their questions
answered, they don’t care if they are
talking to a chat-bot or a real human.
Chat-bots provide an efficient and
cost-effective means for many
businesses to provide a
conversational selling service.
Click on the link in the
description for more information
or visit thebotlab.io!