As a business owner, your primary concern is getting your company noticed and earning sales. Social media and content marketing are great ways to enhance your current process. Looking to be a thought leader in your industry? Follow the following steps to get started.Create a Content StrategyGenerate Leads From Social MediaIntegrate Content on Social FrequentlyIf you’re looking to enhance your current marketing strategies, consider content sharing on social. Developing a plan and executing a strategy is crucial to success.Discover the specifics on content marketing and social media planning.Read the edocr blog for more information!
3 Keys to Content Marketing on Social Media
As a business owner, generating leads is crucial for development.
Generating more interest for your business all starts with giving
your potential customer answers. Social media is a great place
You may be wondering why social media is so important.
Well, there is an unlimited number of potential customers
right under your fingertips. But how do you market to
The answer? Content. Give your target audience a solution for
their problem. What better way to tell them about it than on
their favorite social network?
Let’s take a quick deep-dive into some specifics on content
marketing and social media.
1) Create a Content Strategy
So you want to get more leads? Who doesn’t! The first step is
creating a content strategy that guides traffic to your site. What
exactly is traffic? Great question.
Traffic is defined as the audience that comes to your website that
has potential to be a new customer. In layman's terms, the people
that are interested in your business. Now that you know what it
is, how do you earn more traffic?
The Buyer Persona
The first step to driving traffic to your website is figuring out who
your customers really are and what they really want. This starts
with creating a buyer persona. These personas require a bit of
research on your part. You’ll need to know the basic details about
your target audience like education, hobbies, where they live,
what their interests are, etc. A great way to collect this
information is through surveys or contacting previous customers.
Providing incentives, like freebies and giveaways, can help your
Once you get to know your target audience, the next step is
figuring out what they care about most. What is your audience
searching for online? Once you know the answer to this
question, you can create content to match their needs and
voila—you have traffic!
If you’re asking yourself, “But what is a keyword, and how does it
work?” HubSpot offers a great explanation, and even has some