Rank Your Hatfield, PA Business With This
Expert SEO & Marketing Service
You don't need to spend a fortune to have an effective digital marketing campaign!
Lansdale, Pennsylvania-based web-design and digital marketing agency Fulcrum
Concepts has launched a new report explaining why SEO is such an important
Search engine optimization refers to the process of adapting
your business' online footprint to provide it with the most
favorable results when someone is searching for related goods
Having extensive experience in local SEO and Google My Business
improvement projects for small and medium-sized companies, Fulcrum
Concepts draw on in-house knowledge to compare the advantages of
organic search results against pay-per-click marketing campaigns.
As the author explains, pay-per-
click advertising is an effective
form of marketing.
However, the report also asserts that
the amount of traffic generated
through this approach is generally less
than organic results will achieve.
As the name suggests, if your business utilizes PPC advertising
through Google, you must pay a certain amount of money for each time
your ad is clicked.
More competitive keywords will
generally require an increase in the
campaign budget, which can become
prohibitive for startups and very small
In comparison, Fulcrum Concepts points
out that SEO will rank your website
based on the user’s search intent.
The algorithms involved identify what the user is searching for and
provide results based on a range of factors including keywords, location,
and Google My Business Listings.
Given the complexity involved, an
effective SEO campaign takes time
and will probably not generate results
immediately if the niche is competitive.
As digital marketing specialists, Fulcrum
Concepts provide small and medium-sized
businesses with transparent, data-driven
SEO and Google My Business processes
that ensure cost-effective returns.
pts.com so you can learn