E-commerce Website Trends in 2020: 4 Winning Features

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https://advdms.com/blog/e-commerce-website-trends-in-2020-4-winning-features/
E-commerce Website
Trends in 2020: 
4 Winning Features
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Recent trends and events have
forced the world to go digital. E-
commerce websites like Amazon
and eBay had been growing
insanely fast over the last couple of
years, prompting big brands and
retailers to either sell their products
on these platforms or create their
own e-commerce website to be able
to compete.
What Is an E-commerce Website?
E-commerce is the buying and selling
of goods or services through the
internet and the transfer of money
and data associated with these
transactions. To do this, you need an
e-commerce website that will serve as
your retail store on the internet. All
transactions are done via your e-
commerce website, which is also
where you can find all product
specifications and order details.
Think about putting up a physical
retail or service shop. How does it
look? It’s very likely that you plan to
make your store visually appealing
to the customer’s eyes. You also want
it clean and neat.
The same should be your mindset
when building your own e-commerce
website. Your e-commerce web
design features, like a physical shop,
should be both visually appealing and
clean to look at. Below are some of the
latest e-commerce website trends in
2020 that most brands have started
to adopt:
1. Streamlined Navigation
Visiting and buying from an e-
commerce website with poor
navigation is like entering a cluttered
store, where all the items are mixed
together with no rhyme or reason,
making it hard for you because you
have to go through all the items just
to find the one you like.
A good e-commerce website has an
organized template, starting with
key categories as the main sub-
headers, which can then expand to
drop-down menus that reveal
more options and products to the
consumer.
This way, the customer can easily
search for what they want, as they
are grouped into certain categories
that make products easier to find. It
removes the hassle for the customer
and gives them a pleasant
experience with your website,
increasing the chance of them
revisiting your e-commerce website
and buying from you again.
2. Posts or Reviews from Social
Media
Social media has easily become one
of the biggest platforms for e-
commerce. The most trending and
successful social media content is
done by means of personal reviews
by ordinary users or influencer
advertisements.
These types of content and
advertisements are more trusted
by customers because they come
either from real persons who
would not have a biased opinion
about the brand or from
influencers who are trusted by
thousands of followers.
To boost the trust in your brand
and get people to view your
website, most e-commerce
websites now incorporate reviews
and ads from influencers that
would make the brand look more
authentic and trustworthy.
3. Live Chat or Customer Support
Have you ever visited a store and
found clothing that you like? Isn’t it
frustrating when you want to ask or
know what fabric the item made of,
but there was no salesperson you
could approach? The same thing
happens on e-commerce websites.
While your products are readily
listed and you might have included
some details already, those viewing
your websites might have some
questions that they want answered
before they buy your product.
This could either be a person
answering through a live chat or a
phone number, or this could be an AI
chatbot. The AI chatbot is more cost-
efficient, and you could mix this with
the option to have a customer service
representative available for more
complex inquiries. Some customers
like the convenience of a bot for
simple inquiries. Others want to talk
to a person.
4. Motion in Product Images
It pays off when the customer can see
how the product works or how it fits.
This is why many physical stores have
salespersons doing a demonstration.
For e-commerce websites, this could
be done through motion in pictures.
Not only will the customer get an
idea of how the product works, but it
is also a good way to catch someone’s
attention. It gives the customer a
better sense of what they are getting.
A well-curated e-commerce website
could spell the difference between
having a successful or struggling
business. At Advanced Digital Media
Services, our team has some of the
best e-commerce website builders to
make your website clean, organized,
and visually appealing to the
customer. Get in touch with us now
to learn how we can improve your e-
commerce website!
info@advdms.com
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