E-commerce Website
Trends in 2020:
4 Winning Features
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
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Recent trends and events have
forced the world to go digital. E-
commerce websites like Amazon
and eBay had been growing
insanely fast over the last couple of
years, prompting big brands and
retailers to either sell their products
on these platforms or create their
own e-commerce website to be able
to compete.
What Is an E-commerce Website?
E-commerce is the buying and selling
of goods or services through the
internet and the transfer of money
and data associated with these
transactions. To do this, you need an
e-commerce website that will serve as
your retail store on the internet. All
transactions are done via your e-
commerce website, which is also
where you can find all product
specifications and order details.
Think about putting up a physical
retail or service shop. How does it
look? It’s very likely that you plan to
make your store visually appealing
to the customer’s eyes. You also want
it clean and neat.
The same should be your mindset
when building your own e-commerce
website. Your e-commerce web
design features, like a physical shop,
should be both visually appealing and
clean to look at. Below are some of the
latest e-commerce website trends in
2020 that most brands have started
to adopt:
1. Streamlined Navigation
Visiting and buying from an e-
commerce website with poor
navigation is like entering a cluttered
store, where all the items are mixed
together with no rhyme or reason,
making it hard for you because you
have to go through all the items just
to find the one you like.
A good e-commerce website has an
organized template, starting with
key categories as the main sub-
headers, which can then expand to
drop-down menus that reveal
more options and products to the
consumer.
This way, the customer can easily
search for what they want, as they
are grouped into certain categories
that make products easier to find. It
removes the hassle for the customer
and gi