T H E K N O W L E D G E R E S O U R C E P R E S S
K N O W L E D G E
I S
P O W E R
The Knowledge Resource
FOR
Expired Listings
What Went Wrong?
High Hopes - Disappointing Results
Why Listings Expire
Bad Things Happen to Good Homes
Communication
What You Heard Wasn’t What I Said
Price
#1 Reason for Failure to Sell
Condition
Curb Appeal or...Creaks and Squeaks?
Marketing
Poor Marketing = No Buyer Activity = No Sale
What Now?
A Little Wiser Now
Real Estate Listings
Why Do Listings Expire?
What Went Wrong?
Why Listings Expire
Communication
Price
Condition
Marketing
What Now?
Expired
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What Went Wrong?
You put your house up for sale and the listing expired without a sale.
You had hoped your house would sell quickly. Some houses do. In fact the majority of
houses sell during the initial listing time agreed to by most sellers and agents—usually 90
days. However, in some tough markets, a third to half the listings expire unsold.
What should you do? Do you still want to move?
It’s time to find out exactly what went wrong. The problem usually can be found in one
or more of these four areas:
Price – Communication – Condition – Marketing
• Price: Overpricing is the number one reason that houses don’t sell.
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Condition: Do you keep your home in showroom condition; depersonalize it so
prospects can see themselves at home; remove pets from the premises?
• Marketing: Advertising doesn’t sell houses. Agents do. Your secret to success is a
skillful agent and marketing plan that presents your home to the widest pool of
prospective buyers.
• Communication: Teamwork between seller and agent is essential to adjusting the
marketing plan as needed.
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Why Listings Expire
The scenario goes like this. You list with an agent; the “for sale” sign goes up; then the “for sale” sign comes
down. Does it come down because you sold your home, or because the 90 days are up? You need to become
Sherlock Holmes. We’ve already listed the four major areas that need to be your top priorities, enabling you to
sell your property