The Department of Marketing Makes Sense
Out Of Content Marketing Raleigh, NC
Have you ever asked
yourself just what the heck
content marketing is? If so,
you are not alone.
We define "content" as any
intentional, engaging, and
relevant information that
businesses are going to
promote.
This includes blog posts,
social media messages,
emails, infographics,
videos, eBooks, and others.
The content is used to reach
out to customers with the
information they want in the
places they are going to look.
But here’s the catch: not all
content is created equally.
If you're going to be successful,
you have to deliver the right
message, to the right person, at
the right time. Think of it as the
marketing “golden rule.”
So how do you do that? By
mapping your content to the
buyer’s journey. This is the
path every stranger to your
brand takes as they become a
customer.
Show up where your potential
customers are and lead them
through the process of
determining their problem,
considering their options, and
making a decision.
Doing this with content that is
un-salesy, helpful, relevant,
and timely will help them to
know, like, and trust you.
Ready to dive into the weird,
wild, and wonderful world of
content marketing? The
Department of Marketing can
help.
Contact Us At:
www.deptofmarketin
g.com