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Huron Small Business Enterprise Centre
138 Main St. S., Box 1120
Seaforth ON N0K 1W0
Components of a Business Concept
1. Executive Summary
2. Organization overview
3. Details of your service/ product
4. Marketing Plan
Proof of demand/ market info
Analysis of competition
Promotion and advertising
5. Financial Plan
From the information below, select only those items that relate to your business. You may
not be purchasing an existing business, manufacturing a product, or hiring manager and staff.
Your Business Concept is a personal document and reflects your plans and goals. There is
no one correct format!
For example, another set of headings are:
The marketing plan
The production plan
The human resources plan
The financial plan
A Business Concept for a service business will be quite different than one for the
manufacturing sector. A Business Concept for a business needing to borrow $100,000 may be
quite different than one for a business requiring no start-up funding. However, the basic
components ARE the same!
Business Concept is an essential management tool
to help you determine the future direction and success
of your business.
Huron Small Business Enterprise Centre (519) 527-0305
The purpose of an executive summary is to provide a quick and concise overview of the business (in
one or two pages).
This is where you sell your self, and your idea!
Although this section appears first, it should be written last.
The summary should highlight key elements of the entire Business Concept (who, what, where, when,
Objectives of the business (Mission Statement)
Your products or services, with emphasis on unique selling proposition