Shake up the happiness - it doesn't have to be Christmas time! Learn all about the benefits of joy marketing in this report by LO:LA. Go to https://www.thelolaagency.com/2023/03/31/spread-more-joy/
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How To Spread Joy In Marketing: Guide On
Selling Experiences, Moments & Memories
Remember the
"Shake Up
Christmas" Coca-
Cola ad?
I bet I can get you to sing that
Train song, right now, no matter
the time of year. For me, at the
time of writing, it's summer, yet
here I am singing a Christmas
song.
No, the heat did not get to
me (yet). It's just
impossible not to sing this
song cuz it gives you the
warm, fuzzy feelings - and
that's by design.
This strategy, called joy
marketing, has been
used by major brands
like Coca-Cola, Nutella,
Airbnb, McDonald's,
and Oreo.
And it's easy to see why. Joy
marketing, aside from
spreading joy (duh!), also
helps brands create an
emotional connection with
their audience and in turn,
drive sales.
Traditional marketing is
good for selling products
and services. Joy
marketing, on the other
hand, is all about selling
experiences, moments, and
memories.
If you're ready to give it a
shot, check out this report
by creative agency LO:LA -
just visit
https://www.thelolaagency.c
om/2023/03/31/spread-
more-joy/
Shake up the
happiness year-
round!
Selling Experiences, Moments & Memories
Remember the
"Shake Up
Christmas" Coca-
Cola ad?
I bet I can get you to sing that
Train song, right now, no matter
the time of year. For me, at the
time of writing, it's summer, yet
here I am singing a Christmas
song.
No, the heat did not get to
me (yet). It's just
impossible not to sing this
song cuz it gives you the
warm, fuzzy feelings - and
that's by design.
This strategy, called joy
marketing, has been
used by major brands
like Coca-Cola, Nutella,
Airbnb, McDonald's,
and Oreo.
And it's easy to see why. Joy
marketing, aside from
spreading joy (duh!), also
helps brands create an
emotional connection with
their audience and in turn,
drive sales.
Traditional marketing is
good for selling products
and services. Joy
marketing, on the other
hand, is all about selling
experiences, moments, and
memories.
If you're ready to give it a
shot, check out this report
by creative agency LO:LA -
just visit
https://www.thelolaagency.c
om/2023/03/31/spread-
more-joy/
Shake up the
happiness year-
round!