The study collected the views of more than 7,800 Millennials representing 29 countries around the globe. All participants were born after 1982, have obtained a college or university degree, are employed fulltime, and predominantly work in large (100+ employees), private-sector organizations
<p>Mind the gaps
The 2015 Deloitte
Millennial survey
Executive summary
2
The Deloitte Millennial Survey – Executive summary
Millennials overwhelmingly believe
that business needs a reset
in terms of paying as much
attention to people and purpose
as it does products and profit. Seventy-five
percent of Millennials believe businesses are too
fixated on their own agendas and not focused
enough on helping to improve society.
Deloitte’s fourth global Millennial survey
asked tomorrow’s leaders, what they think of
leadership today, how businesses operate and
impact wider society, and which individual
characteristics define effective leaders. The
survey uncovered several noteworthy gaps:
between the ambitions of young professionals
in emerging markets and developed markets;
and between Millennial men’s and women’s
attitudes and aspirations toward business and
leadership; and between Millennials making the
most and the least use of social media.
The study collected the views of more than
7,800 Millennials representing 29 countries
around the globe. All participants were
born after 1982, have obtained a college
or university degree, are employed fulltime,
and predominantly work in large (100+
employees), private-sector organizations
(see methodology).
The Purpose of Business
Globally, more than seven in 10 (73 percent)
Millennials believe businesses have a positive
impact on wider society. They also are
generally a little more optimistic about
economic prospects than they were a year
ago. Yet, there are serious questions raised
about how businesses operate—their priorities
and even their ethics—and how they address
challenges raised in the 2013 Millennial Survey
results, including unemployment, financial
inequity, resource scarcity, and climate
change. The dichotomy can be explained, in
part, by considering Millennials’ beliefs about
the purpose of business.
When asked to identify the words or phrases
that match their own ideals as to what
business should try to achieve, Millenn