What’s New In Affiliate Marketing for 2022?
If you already have an affiliate website and maybe you want to redesign it or make changes in your
strategy, or perhaps you’re considering creating a new website in 2022, there’s a lot to know. Affiliate
marketing is often constantly changing because of shifts in Google algorithms.
In the broadest sense, if you’re just starting, affiliate marketing is a model where a company will pay third-
party publishers to generate traffic or leads to their own products and services. If you’re thinking of
starting an affiliate site, you’re a publisher. The commission fee that you’re paid incentivizes you to
promote a company.
Amazon really popularized affiliate marketing with their Amazon Affiliate program, where sites and
bloggers use links to an Amazon page to receive a fee when a purchase is made.
Of course, it’s not the only program, and affiliate marketing was in existence in various iterations before
the internet, but it is perhaps the biggest current example.
The following are some trends and things to be on the lookout for in affiliate marketing this year.
AI Is Changing How People Search
Keyword research is the foundation to your success or lack thereof in affiliate marketing. While many
keywords are highly competitive, there are still opportunities to be found, particularly if you take AI and
voice search into account.
You, of course, want to focus on ranking for low competition, high volume keywords, but you might also
want to think about low-volume search queries with a high level of purchase intent.
Purchase intent is in line with AI and voice search.
Google is moving toward AI-based rankings that identify new search patterns and relationships between
signals and how users determine relevance.
With those things in mind, voice search is a way of using artificial intelligence so that a device recognizes
your voice and then puts your question into a search engine.
The way we type a query into Google is a lot different than how we speak to a