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© 2010 CloudOne CloudOne CloudOne John McDonald – Chief Executive Officer John.McDonald@OnCloudOne.net © 2010 CloudOne Problem 2 Cost Time © 2010 CloudOne Solution 3 • Pay as you go. Get the tools over the internet. • Sell cloud hosting of Rational development software, so servers are available on-demand, from anywhere. • Sell Rational software as a service, so software license costs grow and shrink with projects. • Offer them together or separate to fit customer’s needs. © 2010 CloudOne Business Model 4 1. Create cloud hosting infrastructure. Done. 2. Sign first SaaS agreement with IBM. Done. 3. Launch go-to-market model. Done. 4. Sign initial customers. In Progress. 5. Built partner network. In Progress. 6. Launch marketing campaigns. Future. 7. Build substantial customer base. Future. © 2010 CloudOne Underlying Magic 5 • Bringing together best technologies • Building expansive and profitable partner network relationships (services & ISVs) • Deep experience managing IBM machine © 2010 CloudOne Marketing and Sales 6 1. Direct customer sales, mainly through references from IBMers, marketing. (outsourcing, bridging, Agile, deal revival) 2. Leverage partner network to reach midmarket customers. (co-op marketing, existing relationships) 3. Relationships with IBM lab to bring new technologies to market as Cloud/SaaS. (workbenches, conversion services) © 2010 CloudOne Competition 7 • “IBM Smart Business Development & Test in the IBM Cloud” • Open Source • Open Source -> Commercial (Rally) Technical Financial © 2010 CloudOne Team 8 • John McDonald, CEO 20+ years IBM & business development experience • Jim Bentz, VP Sales & Marketing 15+ years IBM Rational & sales experience • Paul Young, CTO 25+ years Rational & technology experience • Vishal Kapashi, Chief Architecture Officer PhD Candidate, Syracuse University • Sean Young, COO 11+ years business & ownership experience • Chris Cranfill, VP Partner Development 15+ years IBM and technical sales experience © 2010 CloudOne Projections 9 © 2010 CloudOne Timeline 10 Infrastructure SaaS Agreement Go-To-Market 1st Customer Partners Campaigns Growth 12/09 6/09 3/09 5/09 6/09 7/09 8/09
