4 Social Media Marketing Trends That Can Grow Your Digital Reach

The importance of social media marketing is growing at warp speed. More businesses are signing up for different social media sites for regular brand promotion. As visual content gains traction, tools like Pintodownload are becoming essential for maximizing reach and engagement. These platforms are bound to become bigger in 2020 and beyond.

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Advanced Digital Media

Social Media Social Media Marketing Marketing Media Marketing trend Social Media influencer trend Social Media content

4 Social Media Marketing
Trends That Can Grow
Your Digital Reach
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
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Business marketing has already gone
digital. This did not come as a total
surprise. With technology slowly
becoming the center of almost
everything up and coming, digital
marketing is something any wise
businessperson should be on board
with.
Given the importance of social media
in consumers’ lives, businessmen and
marketers flock to social platforms to
try to connect with their target
audience. However, competition is
very high. It can be difficult for you to
stand out unless you have a good
social media marketing strategy.
Social media networks are now the
most effective way to start your
digital marketing journey. Instagram,
Facebook, and Twitter are some of the
most popular options. Staying
updated on the newest social media
marketing trends can help fuel your
strategy. Here are some ideas you can
use this 2020 to and beyond:
1. Try to Get Social Media
Influencers to Recognize Your
Brand
Social media platforms have paved
the way for a new band of celebrities,
the social influencers. Bloggers,
vloggers, Instagram celebrities, and
many others have carved a niche for
themselves over the years.
Their status and fame have garnered
them many followers who are always
waiting for what they will post. In the
past few years, the advantages of
having social media influencers on
your side are many.
One way to ensure that your brand
gets easily noticed is to find a social
media influencer partner that
complements what you are offering.
If it appeals to them on a personal
level, the odds are good that they will
stay. Also, consumers can sense if the
tie-in seems forced, which is why you
should guarantee the authenticity of
your collaboration.
2. Improve Your Game by Trying a
Brand-New Way of Storytelling
Video content will still dominate.
Whether it is short clips like those
you see on TikTok or stories or long-
form content on YouTube, videos
remain in the future of social media
content.
In the past years, Snapchat started the
trend of social media “stories.”
Instagram and Facebook followed
suit. YouTube even released a similar
concept called reels. Since it is obvious
that this trend has gone mainstream,
it is vital to use it to strengthen your
marketing campaign.
Each platform has something
different to offer, but the main idea
remains the same: Stories are able
to highlight some important parts
of one’s day. After a while, these
photos vanish. This invokes a sense
of urgency, content that needs to be
viewed right away, especially to
those who are always in fear of
missing out.
Evidence shows that this year, more
than 80% of all online content will be
videos. Finding a way to integrate
stories into your complete marketing
strategy can create such a positive
impact on your business. For
example, try creating hype through
this medium days before you release a
new collection. It’s simple and will not
take too much time.
3. Increase the Use of Social Media
for Customer Service
Social media has traditionally been a
place for people to connect with their
social circles and share pictures and
videos. Today, it is much more than
just that. The importance of social
media in business communication is
undeniable.
It has become an excellent product
discovery and retail platform and
now, it is being used as a customer
service channel. This transition
happened gradually, as brands
started noticing that most customers
are now trying to reach out to them
on social media. This may be due to
late responses on other channels.
4. Personalization Will Be
Paramount
Personalization is a well-known global
consumer trend. However, it is still
new when it comes to its adoption for
social media. Some might think that it
is nearly impossible to personalize
their social media content for different
consumer segments. That is true.
However, you can still customize your
social media ads for as many target
segments as you like.
The key aspect where brands are
leveraging their personalization trend
is in their delivery of ads. Social media
sites have started providing advanced
customization options for marketers.
These allow you to show the right ads
to the right people at the right time.
These platforms can now easily
determine the type of products you
like based on your searches. They will
show you ads for similar products
from different brands.
Check an ad on Instagram. You will see
ads for the same products or services
all over your feed. The more ads you
click, the more they will understand
your online behavior and preferences.
Social media websites are continuously
working on improving their reach.
Thus, they are always relevant. At
Advanced Digital Media Services, we
can help you keep updated with social
media marketing trends to propel your
business to greater lengths. Check our
social media marketing services and
get the best offers by chatting with one
of our experts.
info@advdms.com
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