9 Web Design Mistakes
Small Businesses Should
Avoid this 2021
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
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Your website can either make or
break the online presence of your
business.
You might be doing things that
unknowingly hurt your overall
Google ranking, sales, and
conversions. Here are the biggest
mistakes in web design to avoid this
2021.
1. Are you using a template
instead of customizing your own
web design?
There’s nothing wrong with using
templates, especially if you’re a start-
up business. However, templates
may not leave a mark or an
impression on people visiting your
website.
Template web designs have limited
features. You can customize and add
options when you choose to have
your website customized by experts.
2. Do you have a clear call to
action?
A call-to-action tells your website
visitors what to do next.
Your call-to-action, located at the
middle or bottom of the page, should
mention where they can contact
your business, purchase your
products, or hire a service. If you
don’t have one, your website visitors
won't know what to do afterwards.
3. Are you hiding your website’s
navigation?
If your menu structure hides on the
hamburger menu, we’re here to tell
you that it’s a thing of the past. Most
people who visit a website want
everything visible.
Not everyone will take the time to
scroll down and find what they’re
looking for.
You might not know this, but it also
impacts your S.E.O. Google scans your
website, and having a clear menu
structure will help.
4. Does your page not have a
unique 404 page?
A 404 page appears when a website
visitor clicks on a link that no longer
exists.
This page usually comes out when
you move, delete, or rename content.
A generic 404 page will only display
that content is not found.
This situation may not seem like a big
deal, but there are ways to use it to
your advantage.
You can customize the error page and
include an on-brand banner that says
they’re on the wrong page. You can
also provide a few options on where
the