Tips and Business Lessons Learned for Small Business SEO

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https://advdms.com/blog/tips-and-business-lessons-learned-for-small-business-seo
Tips and  Business
Lessons Learned for
Small Business SEO
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
There are a number of predictions for
small business SEO that will affect how
companies rank and fare against their
competition. If you have high hopes for
your company to remain competitive,
you may need to partner with the best
SEO companies for small businesses.
SEO gets more complicated with each
passing year. Google’s algorithm
maintains over 200 ranking signals.
Without an in-depth knowledge of
SEO, it is nearly impossible for
websites to rank high for search results.
Always keep in mind that Google’s
mission is to reward those websites
that provide the best user experiences.
With the right SEO oversight, your
Web properties can be among those
that Google and other major search
engines reward. As a premier local
SEO company, we can share the
following predictions that we think
will define effective small business
SEO efforts in 2019 and beyond.
1. Search will drive itself by answers.
Google is on a mission for users to
receive answers to their questions.
As such, featured snippets have
expanded so that users can get
answers across as many devices as
possible.
2. If your website is not optimized
for mobile search, then your
company is already behind the eight
ball. Each of Google’s features today
arrives with mobile first in mind.
Millions of people search for
products and services on their
mobile devices, and the numbers are
growing by leaps and bounds each
year. Remember, as an effective SEO
company, we think that it is never
too late to get your website up to
speed if it is not already responsive.
3. You can also expect Google to come
up with ways to keep more users on
Google properties. The result may be
additional interactive SERP features
that replace personal website
offerings. Check these out when doing
small business SEO.
4. Videos will dominate certain niches.
People retain a great deal of
information when watching videos.
That is why they are beginning to
dominate the how-to spaces, DIY
niches, and other instructional niches.
5. Expect SERPs to become even
more interactive with respect to
“Ask Boxes.” Of course, this will
depend on the questions that
searchers ask. Greater interaction
offers engagement in real time that
aims to keep people on the SERP
longer. It will also help Google to
gain a better understanding of
what the user looks for.
6. Local small business SEO will
continue to play a critical role. In
fact, Google will ask even more
personal questions about your
business to facilitate the best user
experience. For instance, Google
may want to know things like
whether your business has
bathrooms that both genders can
use. How accessible is your business
for the physically impaired? Does
your restaurant have an excellent
health rating?
 Google may even inquire about your
business’ lighting setup. The more
information you can provide about
your physical location, the better your
website can rank.
7. Your physical business location to
the proximity of the searcher will
continue to remain a top factor for
ranking well. People search for
products and services on the go with
their phones and tablets. However,
people still look for the best options, as
opposed to just the closest ones.
8. Google will likely increase 
monetization around local search and 
maps, so invest in these when doing 
small business SEO. They will likely do 
this through AdWords and other 
potential models that generate leads, 
so things are going to get even more
competitive for marketers.
9. Both Google and Amazon are
experimenting and moving toward 
voice-supported displays. This is a 
move to monetize voice. Keep an eye 
on how Google and Amazon get 
displays into homes.
10. You can expect to see more
emphasis placed on targeting topics
as opposed to targeting queries. In a
nutshell, Google is thinking more
about the searcher’s experience and
satisfaction across an entire topic
rather than a specific search. SEO will
begin to measure the competitive
landscape with respect to these
search clusters. SEO marketers will
make the adjustment and plan a
customer’s keyword strategies
around this emerging development.
11. Reviews on a website are as critical
as ever. As much as 33% of local
searches are conducted with the
intent of reading a review. This is
important news for businesses. They
will have to maintain a solid and
interactive reputation in order to beat
out the competition. Small business
SEO should also entail monitoring,
responding to, and analyzing user
sentiment in the area of reviews.
12. Going forward, business owners
will also need to focus on the concept
of “user intent optimization” as part of
their small business SEO strategies.
SEO has always been about delivering
its promise to searchers. Site owners
should always want consumers to
find products and services offered on
their websites. Site owners and
marketers need to know a user’s
search intent and then provide the
content that will lead them to the
most accurate and helpful results. 
13. Each year going forward will be a
year for mobile optimization. Mobile
optimization are those actions that
help calibrate the visitor’s experience
to complement whatever device they
choose to use for search.
Satisfied customers always have a good
idea of who they should be doing
business with.
If you need help optimizing your
website, look for a reputable
digital company that offers
affordable SEO services for small
business. At Advanced Digital
Media Services, we have a team
of SEO professionals who can get
the job done!
info@advdms.com
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