Identifying and Overcoming Content Marketing Challenges

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Identifying and Overcoming
Content Marketing Challenges
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Content marketing is a great way to build a brand
and business. Businesses can use content to
increase brand awareness, attract customers, and
grow sales. That’s why most top content marketers
now spend more than 40% on content strategy.
However, marketing professionals also 
face
content marketing challenges like any discipline or
industry.
Content marketing is not always easy, especially
when your company is just starting and has a
small staff. You’ll face many content marketing
challenges as you work to create engaging and
compelling content.
Advanced Digital Media Services helps businesses
avoid wasting time and money fixing marketing
issues by creating engaging content that reels in
target audiences. We’ve gathered the top content
marketing challenges that marketers face today
based on our research and experience. We hope
that these tips will ensure you never have to be
one of 
those brands 
that have difficulty
overcoming marketing challenges.
What are today’s marketing challenges?
Digital marketing is a growing industry that has
created many content marketing challenges. It is
not enough to spend money on content writing. It
would be best to have a content marketing
campaign to ensure you get a great return on your
investment and that your audience reads the
content you create.
Your blog post alone is not enough to convince
your audience to act. If your articles aren’t
optimized for search engine optimization (SEO),
then your audience may not be able to find you. A
more targeted marketing strategy is needed that
includes SEO, understanding Google Analytics, and
a better understanding of content trends.
To overcome the challenges of digital marketing, it
is essential to spend time and effort on topic
creativity to ensure that you are writing the
content that your audience likes. For example, to
ensure your content isn’t lost in Google’s vast
digital universe, you need to use many digital
resources.
Challenge #1: Insufficient Budget and Resources
It is easy to create content. However, producing
good content is not always a walk in the park.
Small businesses are often responsible for their
content marketing growth. To produce consistent
quality content takes skill and time. You know
your business better than anyone, so you are the
best person to blog about it.
Many marketing issues stem from a lack of or
insufficient budget. Many businesses find that
time is the most significant barrier to content
marketing. It makes sense to pay someone to
produce content if you don’t have the time.
How to overcome it:
Look at what others have done. Likely, similar
businesses have already written great
content on similar topics. These topics can
be used as inspiration to help you develop
your content marketing campaign.
Reuse and recycle content. You can always
rework existing articles. Rework older articles
to make them more compatible with your
SEO strategy. Also, update any information,
products, or services to ensure consistency in
your brand voice.
Repurpose a video. You are missing an
opportunity 
to market 
your 
content
marketing strategy if you don’t have a blog
post 
accompanying 
your 
informative
webinars.
Outsourcing content production. Hiring
professional content marketers or creators
ensures that your content is consistent and
high-quality, and that your 
return on
investment is satisfying.
Challenge #2: Saturated Market and Increased
Competition
Market saturation and competition are challenges
of digital marketing because when businesses
saturate markets, there is more competition,
making it harder for businesses to stand out. As
your audience demands more attention, so do
their expectations, putting you under more
significant pressure to deliver exceptional content
consistently.
How to overcome it:
Create unique value propositions. You need
something that will set you apart from your
competitors. You can achieve this by focusing
on areas that no one has ever touched before.
Staying current on the latest trends will keep
you in the know.
Partnering with a Content Marketing Agency.
Working with professionals might be the best
solution for you if you’re too busy to keep up
with all the changes and regulations in the
content marketing industry. They are deeply
embedded in the industry and will keep you
informed of any changes.
Challenge #3: Producing high-quality content
Content is one of most effective ways to promote
your brand or business. However, it must be of the
quality that B2B buyers expect and want.
Producing high-quality content is one of those
content marketing challenges that calls for giving
readers something new that is of real value.
You can get a good idea of what standards your
content should meet or exceed by researching
the content of your top competitors. Google uses
several metrics to determine engagement with
content on these pages, such as bounce rate and
time on page.
Focusing on the metrics that will help you rank
high for relevant searches in a competitive
marketplace is not enough. You must make your
content stand out and unique. Without a strong
point of difference or opinion, it’s unlikely that you
will be able to attract your target audience.
You want to create content that is 10 times better
than what you see in the SERPs. It’s not enough to
make generic content that is ‘one-size fits all’. You
can create high-quality content that is engaging
for your audience by finding a unique angle. Then,
develop it thoroughly.
How to overcome it:
Relevance
Authority
Trustworthiness
You must create quality content that offers real
benefits to your readers if you want to be different
from the rest.
Three things are essential to quality content:
These characteristics ensure that your audience
finds your content valuable, trustworthy, and
reliable. This makes it easy for existing readers to
return and new readers to find value in your
content.
Competing for attention online provides high-
quality, consistent content that resonates well with
readers.
Challenge #4: Managing Publishing Schedules
In discussions on content marketing, the term
“signal and noise” is often mentioned. The signal is
your content, and the noise is everything else. The
pressure to publish more content, especially with
the volume of content produced everyday, is often
too strong to ignore.
You can find countless blog posts, whitepapers,
and guides that tell you that publishing at least
once a day is crucial for content marketing growth.
What if you can’t keep up with this publishing
schedule?
Let’s not forget the importance of balance. It isn’t
easy to create consistently high-quality, hyper-
relevant content within a given time frame.
Content marketers 
can 
quickly 
become
exhausted by the nature of content marketing.
This is not only bad for content marketers’ health
but also for the content. If a creator cannot stop
producing irrelevant content, it is a sign that all
their efforts will be wasted.
How to overcome it:
Create a sensible publishing plan. A plan will
help to avoid content production burnout.
Know your team’s limitations. Outsourcing
part or all of your content production can help
reduce the stress that content creation can
place on businesses.
Be flexible. For example, change the blog
schedule every few weeks if you publish
weekly blogs. What works best for you and
your company will depend on your target
market and the type of content that resonates
with them.
Challenge #5: Accurately measuring content ROI
It can be difficult to calculate the return on
investment when it comes to content marketing
strategies. It is crucial to define your goals to
understand your ROI better.
An 
increasing 
focus 
on 
analytics 
and
measurement results from data-driven marketing
investments. If you don’t monitor and analyze
metrics (such as backlinks to posts, traffic flow
from and to your content, domain authority,
volume of email enquiries, social media shares),
you won’t be able to know how well your content
is performing.
Assign a value to each website visitor. Track
how many people visit each piece of content.
You can use lead magnets such as whitepaper
to assign a value to the number and quality of
leads generated by the downloads. Pardot and
Hubspot are marketing automation platforms
that allow end-to-end tracking from the initial
visit to purchase.
How to overcome it:
Use the right tools. Ensure they are correctly
configured to measure content ROI accurately.
Google Analytics, Google Search Console, and
Dashboard visualization software such as
Databox are some of the most used analytical
tools by B2B organizations.
Each marketing team will face unique content
marketing challenges. However, if you are stuck in
a rut or have questions about your business,
remember that even if your budget is not large,
it’s essential to know your audience and create a
coherent message and branding strategy. Then,
you can track the most valuable results for your
company.
Overcome Any Marketing Challenge with
ADVDMS
With so many marketing channels and mediums,
fragmented consumer attention 
is also a
constant challenge. How do you ensure that your
blog content or posts get the attention they
deserve? This fundamental question will continue
to be one of the biggest content marketing
challenges of the future: How can people find out
about your work and become a part?
You’re not the only one feeling overwhelmed by
digital uncertainty or new content marketing
challenges. Partnering with content market
experts like the Advanced Digital Media Services
team is crucial to helping you achieve better
marketing results. Our content creation teams
work closely with clients to establish business
goals and create a content strategy that elevates
content marketing or blogging.
Our SEO Services in Denver enable clients to see
remarkable results in search engine placement,
click-through rates, and customer acquisition. For
more information, contact us today.
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