Back to Basics: 3 Ways to
Protect Your Brand This
Pandemic and Beyond
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
Managing your company’s brand can
be challenging depending on your
niche, competition, and other
circumstances, and this was true
even before there was a global
pandemic making things even more
difficult. Most of us have heard of
(but hopefully never experienced)
missteps that cause serious
reputation issues for a brand.
With the “new normal” we are facing,
several parts of this shift that require
businesses to change their
approaches. You need to adopt new
strategies to continuously protect
your brand.
1. Check Your Business’ Current
Situation
As with any project, you have to first
identify your starting point. Conduct
quarterly audits of your marketing
efforts to help with strategy
development. Look at your brand
mentions in social media, review
listings, page ranking, and organic
traffic data.
You should be able to spot negative
indicators easily. Look for any
outliers, either positive or negative,
and handle them independently.
Are you seeing a trend developing?
Consider this as a major contributor
to brand name protection.
Before the pandemic, it was wise to
conduct a brand image evaluation
quarterly. However, when either a
business or society, in general, is in
crisis, frequent audits are critical in
establishing new and more
appropriate strategies.
2. Think About Your Clients
During this crisis, everything you
know about your customers may have
changed. Their needs, priorities,
buying power, mobility, and
receptiveness to your marketing
efforts are likely to shift due to a
number of factors.
They are probably frustrated and
preoccupied with other matters. To
protect your brand, you may have to
remove or adjust your existing ads or
campaigns to make them relevant
and tonally acceptable during the
pandemic (or any future crisis that
calls for adaptation).
For example, if you are an insurance
company, funeral service, or
childcare services, your campai