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<p>19th Annual Global CEO Survey / January 2016
Growing in complicated times p06 / Addressing greater expectations p12/ Transforming:
technology, innovation and talent p18 / Measuring and communicating success p26/
Navigating complexity to exceed expectations p32
success in a
1,409 CEOs interviewed
in 83 countries
66% of CEOs see more
76% of CEOs define
business success by more
than financial profit
19th Annual Global CEO Survey
As they look forward to the year ahead
CEOs are less confident about prospects
for the global economy than they were
in 2015. The same is true overall when
they consider their own company’s
prospects for growth.
Many CEOs do still see opportunities
but they are looking to play things safe.
The United States and China are far
and away the most important markets
that CEOs identify as offering the best
prospects for growth, with Germany and
the United Kingdom some way behind.
That said, CEOs also see potential in
India’s bullish business attitude and
in Brazil despite its current political
and economic struggles. Potential
new opportunities in Mexico and
the UAE have also made CEOs pay
attention in the last year.
CEOs continue to highlight over-
regulation as their biggest concern.
But even as issues like an increased
tax burden and governments’ response
to fiscal deficits and debt burdens
loom large, geopolitical uncertainty
(exacerbated by regional conflicts
and increased terrorism attacks)
is a top concern for nearly three-
quarters of CEOs.
More disorienting still for CEOs is their
growing feeling that our globalised
economic and social fabric is fraying as
divergent political, business, societal
and cultural movements take hold.
This is driven by digital technologies
that have enabled people all over the
world to be more connected, better
informed, and as a result, increasingly
empowered and emboldened.
It’s not lost