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CPA is Like Pay Per Click Programs on Steriods
By Peter Kirkham
Pay per click programs are an extremely popular option for generating some cash from the internet.
Many use this method for simply driving traffic to their website or a landing page where they try to
entice the visitor to sign up for a freebie of some kind.
But... there are other pay per click programs out there.
Here's one successful method that you may not be aware of however, it's not easy to master & simple
mistakes can cost you dearly but if you persist and crack the formula, the rewards can be great.
I refer to pay per click to cost per acquisition (CPC to CPA ) method, usually described as CPA
marketing.
This a much less known strategy and the key is to drive traffic (lots of it) to specific CPA sites where
the visitor is offered something like a chance to win a substantial prize or a free gift of some sort in
return for some information such as an email address, phone number, your name, your postcode, etc.
HOW DOES IT WORK?
If you, the affiliate, send traffic to a CPA site and the visitors actually do what the advertiser (CPA site)
wants them to do, ie provide some specific information, the advertiser pays you a fee for that action.
The visitor does not actually buy anything so they're more inclined to do something.
Although it's one of those pay per click programs that many are not aware of, the method is not new to
the internet. Every day there's more CPA netwo