Pipedream.com
Proprietary and Confidential
04/03/00
SAMPLE
EXECUTIVE SUMMARY
PipeDream.com
Retail Application Services
This document was prepared by:
eStrategyPartners.com
"Business Solutions for eCommerce"
The "Digital Coast's" leading ebusiness consulting firm, established on the belief that there is a
critical need for objective and creative analyses of the strategic possibilities of eCommerce and
Internet technology. eStrategy Partners provides both the strategic expertise of traditional
management consulting firms and the technical planning capability and accountability of Internet
professional service firms. "eStrategy" -- the identification, design and implementation of
business solutions for eCommerce.
Pipedream.com
Proprietary and Confidential
04/03/00
2
Executive Summary
Opportunity
Competition between online etailers for customers is at an all time high. However, most etailers mirror
traditional brick-and-motor business models: open a store, drive traffic to it, and hope for sales, while
failing to take advantage of the Web’s ability to create networks of consumers through online
communities, content, and partnerships.
The Concept
Pipedream.com has created a new weapon in the retailer’s arsenal of strategic partnerships turning single
consumers into networks of consumers. Recognizing this market need, Pipedream.com has developed a
service that will greatly improve how Internet retailers entertain and service its customers. Integrating
services and content will enable retailers to tap into new networks of consumers and save on web site
development and maintenance. Our unique approach of providing applications and content will transform
online marketing in our effort to build a synergistic global community of business partners and consumers.
Pipedream.com revenues will be generated directly from our retailer partners in the following areas: (1)
setup fees (2) maintenance fees (3) sale o