Develop Your Marketing Skills With This Training For Small Business Owners Crucial Constructs, a marketing education company, has announced the launch of the Small Business Marketing Academy. In addition to their marketing training, the company is a trusted provider of educational resources for online entrepreneurs. Despite its demonstrated value, many small business owners underestimate the impact of effective marketing. Though 87% of customers inform their purchase decisions with online searches, 29% of businesses have yet to adopt a coherent digital marketing strategy. For brick-and-mortar businesses, digital marketing is essential. Locally targeted advertising allows you to reach a larger audience and focus your marketing efforts on interested customers in the surrounding area. The Small Business Marketing Academy teaches you how to combine local outreach with online marketing strategies to gain an advantage over your competitors. The resource library consists of 95 lessons on 29 topics that address the most common challenges faced by small business owners. In the Small Business Marketing Academy, you are taught how to target local customers with your marketing strategy. By optimizing Google My Business and targeting locally focused search terms, you can drive more traffic to your store. The coursework also covers industry-standard digital marketing practices and teaches you how to use Google and Yelp reviews to generate interest in your business. Go to https://small-business- marketing- academy.smartmember.co to learn more.