Google Looks Into the IndexNow
Protocol for Crawling and Indexing
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While current Google indexing and crawling
efforts are efficient, they’re open to trying the
As you know, search engines crawl and index
understand, and organize everything published
on the internet. They pull up and offer the most
relevant information to the user’s query.
With search engine optimization, the most
critical piece is the visibility of your content
across search engines. Your content will not
appear on search engine results pages
(SERPs) if they can’t find you. Advanced
Digital Media Services is here to explain how
crawling and indexing works and how the
IndexNow protocol will change the landscape
of indexing by Google.
What Is Crawling and Indexing?
The internet is a vast space filled with billions of
information. Before you start your search, search
engines apply crawling and indexing protocols.
On Google, web crawlers, also known as
Googlebot, gather all the related information.
Google uses web crawlers to find web pages
available for the public, and they scan these
pages and follow links included in the content.
The process is much like what a user does when
browsing. Web crawlers go through all these links
and bring back the data on Google’s servers.
Once web crawlers find a web page, Google
renders all the content on the page — taking
signals like website freshness and keywords. All of
this information is tracked on the Google Search
Google indexing means running an analysis of a
web page’s content and meaning. If it follows the
webmaster guidelines set by Google, your page
will come up in Google search results. Google
Search index is like the index you see on the back
of a book — there’s an entry for every word on
every web page’s content.
Does This Affect Your Search Engine Ranking?
Now that you know the answer to “what is
crawling and indexing?” your next question might
be about whether it af