Critical Must-Have Qualities to look for in a MLM Company
written by: Shaundra Ray
The growth of the Internet and people looking to earn some extra money from home,
paved the way for MLM companies to double over the last decade. With this growth in
interest in network marketing, many new companies have sprung up to join the ranks of
the time-tested, older MLM companies.
If you are thinking of starting a side career in MLM, or just want to see how your
current company measures up, take note of the critical things to look for when choosing
an MLM company.
The first thing to look for is stability. It would be best if an MLM company has been in
business for 2 to 5 years. There is really something about companies that have already
“stood the test of time”.
The longer the MLM company has been around, the more chance of it staying around.
There are enough things to worry about in network marketing, such as sponsoring and
advertising, without having to wonder if your company will be around next year.
Even if you were able to build the biggest downline and become the highest earner in the
MLM company, it would not matter if they suddenly shut down. There are never any
guarantees, but a company with a longer track record generally has more chances of
The second thing to look for is the one in charge of the company. Who is the president,
and who are the directors? What is their track record? Have they spent time in the
network marketing industry, or are they new to it all? What businesses have they been
involved with in the past?
If you do not know the answer to these questions, call or email the company to find out.
It is critical to know the answers to these questions from the outset. If you plan to spend
many years with the MLM company, you would want to be dealing with people who are
honest, savvy, and have integrity in and outside of the business world.
Third, is the product being marketed. Generally speaking, the more products the better.
The fewer produ