This year’s research paints a brighter picture than the last few years, indicating that content marketing is alive and well! Content marketers are on track—with 62% reporting that their organizations are much more or somewhat more successful with their overall content marketing approach compared with one year ago.
B2B Content Marketing 2017 Benchmarks, Budgets and Trends - North America
B2B Content Marketing 2017 Benchmarks, Budgets and Trends - North America, updated 11/30/16, 8:23 PM