Discover why Bulk SMS Services outperform email in customer reach with Mtalkz. Achieve higher open rates, faster delivery, and instant engagement. SMS ensures your message gets seen and acted upon quickly, making it a powerful tool for marketing, alerts, and customer communication. Boost your reach with Mtalkz today!
About Mtalkz
Mtalkz is a platform based, digital engagement communication service company that provides high volume messaging services along with Marketing Automation, Workflow Automation and Predictive Insights using AI/ML.
https://www.mtalkz.com/bulk-sms-services
Why Bulk SMS Services Outperform Email in
Customer Reach
Emails aren’t getting the job done anymore. If your open rates are flatlining and responses feel like a
distant dream, you’re not imagining things. Consumers are ignoring inboxes and shifting their
attention elsewhere, mainly to mobile messages.
This isn’t a minor preference. It’s a full-blown behavior shift. People check their phones over 90 times
a day, and that’s exactly where your message should land.
Why are businesses replacing emails with SMS for outreach?
• SMS has a 98% open rate vs. email’s 20% (Source: Mobile Squared, 2024)
• Over 90% of SMS are read within 3 minutes
• No need for Wi-Fi, apps, or logins
• Faster customer response times
• More inclusive, less filtered, more personal
Let’s dig into what makes Bulk SMS service more effective at reaching your audience consistently and
meaningfully.
SMS Messages Get Opened. Emails Get Ignored.
Most emails don’t even get seen. Promotions sit unread. Filters silently dump your messages into
folders no one checks.
When businesses integrate a Bulk SMS service, they immediately improve the chances of reaching
customers without gatekeeping or third-party algorithms.
Of course, SMS does not depend on subject lines or inbox etiquette. An SMS is easy and direct-to-the-
point communication that demands attention. Given the fact that smartphones are always within
reach, your message should turn up in front of the recipient really fast, engaging them right away with
visibility.
Customers Respond to SMS Without Delay
Speed matters. If you’re announcing a flash sale or sending reminders, hours of delay can kill
conversion. Emails often stay unread for days.
That’s why brands choosing a Bulk SMS service gain a massive advantage—texts get noticed almost
instantly, leading to real-time replies, clicks, and action. Whether it’s a discount code, confirmation
alert, or payment reminder, the quick visibility of SMS boosts the odds of an immediate response from
your customers.
SMS Reaches Broader Groups with Less Effort
Not everyone checks emails regularly. Some don’t even use email actively. But everyone carries a
phone.
https://bdnews55.com/2025/06/26/why-bulk-sms-services-outperform-email-in-customer-reach/
https://bdnews55.com/2025/06/26/why-bulk-sms-services-outperform-email-in-customer-reach/
mailto:enquiry@mtalkz.com
https://www.mtalkz.com/
By using a Bulk SMS service, companies tap into universal accessibility, whether the recipient has a
smartphone or a basic mobile device. You’re not relying on HTML emails, image rendering, or open
tracking. You’re delivering your message with certainty. And that’s critical when your audience includes
users across varying tech comfort levels or in locations with limited internet access.
SMS Gets More Clicks, Not Just More Opens
Getting someone to see your message is one thing. Getting them to act on it is another.
What makes a Bulk SMS service so powerful is that it doesn’t just increase opens—it also increases
click-through rates. Unlike emails filled with long paragraphs and banners, SMS delivers one core
message with a clear CTA. And that CTA often gets tapped. Click-through rates for SMS campaigns are
6 to 10 times higher than email, proving how simplicity drives action.
Conclusion: SMS Is Now the First Channel, Not the Backup
If you’re still using email to reach your customers, many of them might not even see your message.
Today, SMS isn’t just another option; it’s better.
Using a Bulk SMS service helps your message go straight to the customer’s phone. It’s faster, easier,
and more likely to get a reply. You can send updates, special deals, or reminders, and people actually
read them.
There will be no long waits, no missed messages, just a smarter way to talk to your customers and get
real results.
Source: https://bdnews55.com/2025/06/26/why-bulk-sms-services-outperform-email-in-customer-
reach/
Contact Details:
Address: Head Office - C-2, Sector-1 Noida, UP - 201301
Phone: +91-9868629924
Email: enquiry@mtalkz.com
Website: https://www.mtalkz.com/