Featured Snippets are information pieces that appear at the top of Google's search results. They answer the search query by pulling relevant information from top-ranking websites.Google featured snippets are one of the most prominent SERP features developed, and they're constantly evolving.Here are the best ways to optimize content for featured snippets to drive more organic traffic to your website.
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How to Optimize for Google’s
Featured Snippets
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Featured Snippets are descriptive, expanded
search results displayed in a box at the top or near
the top of search results pages (SERPs). Google
uses featured snippets to determine if your page is
the best answer for a query.
Google has been improving how it displays results
to users over the last few years. It has increased
the number of Google snippets it displays for
queries, pushing organic search results down the
page. What does this mean for SEO?
Ranking in Google featured snippets solves the
problem of positioning. But is this strategy worth
it? What is a featured snippet? What do you need
to do to be featured? In this article, ADVDMS
explains snippet meaning and how to optimize
content to be featured and drive organic traffic to
your site.
What is a featured snippet?
A featured snippet provides users with a quick
answer to a search query. It’s located right above
the first organic search results and is also known
as “position 0.” Google featured snippets often
appear when people
enter
informational
searches.
Before we get to the details of how to improve
your SEO strategy to optimize featured snippets,
here’s a closer look at its different types:
Video: Videos can be a great way to reach
your audience if they are avid consumers of
video content. About 4.6% of snippets are in
video format, with the average being 6
minutes 35 seconds long.
5 Types of Snippets
It is important to understand the types of featured
snippets that Google displays for search queries.
There are several forms to choose from:
Paragraph: Seventy percent of snippets are
in paragraph form, accounting for around 72
words and 250 characters. These snippets
typically begin with “What” and “Why,” which
indicate that they are primarily informational.
List: This snippet type includes answers that
are presented as bulleted or numbered lists.
List snippets are mostly for posts that provide
step-by-step instructions or recipes.
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