3 Types of Video That Improve Content Marketing

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ADMS
Promotions & Marketing
https://advdms.com/blog/3-types-of-video-that-improve-content-marketing/
3 Types of Video That
Improve Content
Marketing
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
In marketing, there are several
content types you can use to get the
attention of your target market.
Among the most popular is video
content. For so long, businesses have
been using video marketing to get
their messages across to their
viewers.
The most obvious example is the use
of television advertisements, which,
for the longest time, have remained
the most expensive type of
marketing you can engage in. As
such, in the past, only big businesses
have been able to utilize the power of
videos in their content marketing.
With the advent of the internet and
digital technology, all businesses can
now create video content that’s
specifically tailored to the needs,
interests, and values of their target
markets. In fact, the use of videos in
content marketing has greatly been
amplified with the rise of social
media, specifically through the use
of sites like YouTube, Facebook,
Instagram, and Snapchat, among
others. 
However, while customers often
associate videos with social media
marketing, businesses should not
limit themselves and should apply
video content to other channels as
well.
Different Types of Videos for
Marketing
Apart from trying to maximize the
use of video marketing in every
possible way they can, businesses
should also choose which among the
several types of video they want to
use for their content marketing.
Doing so will help them introduce
their brand to the consumer, as well
as ensure that it resonates with them.
Below, we have compiled three of the
most efficient types of video used in
content marketing.
1. Brand Stories
People always love stories, especially
inspiring ones. Videos can be utilized
to show the story how your company
came to be. You can create video
content that brings your audience on
your journey with your company and
your employees. 
Promote inspiring videos of how
your brand built itself from the
ground up through hard work and
dedication, or show views a day in
the life with your staff.
Apart from this, the main purpose of
many brands is to solve problems for
their customers. As such, center your
videos on the story of how your brand
helps clients just like the people
watching every single day.
Your videos should portray your
desire to help customers, and this
should be seen as the core of your
story and your brand’s existence.
With this, your audience will feel
that the brand cares for them,
thereby instantly building a sense
of trust with them.
2. Service or Product Videos
What good is a product if your
customers are not aware of it or don’t
know how to use it? As such, most of
the everyday video content that
businesses produce should be related
to their products and services. 
After you get the attention and trust
of your customer, the next thing to
do is convince them that your
products and services are worth their
time and money.
Through these product videos, you
can illustrate how your product can
be helpful and useful for them. As
for service videos like those for
barber shops, salons, garages, etc,
these features help customers
understand your work and admire
your work ethic. It’s a chance to
show customers that you only
provide the best quality services for
them.
3. Client Testimonials
Arguably, one of the most trusted
videos are client testimonials. This is
because customers feel that these are
more authentic and trustworthy.
They want to know the experiences
of others with your brand, as this
will reassure them before they
transact with you. Excellent
testimonials can easily boost your
business and hype it up.
Further, while written testimonials
are great, video testimonials are on a
whole other level. Watching
someone share her experience and
how they feel about the business
comes off as more genuine to other
customers. This type of video content
can effectively showcase happy
customers and earn the trust of new
ones.
Video marketing is an essential
influence on a customer’s entire
decision-making process. It helps in
introducing your brand, establishing
trust, and convincing customers to
make purchases. At Advanced
Digital Media Services, we have
experienced content creation and
marketing teams who can help your
businesses in creating inspiring,
quality videos that touch the hearts
of your consumers.
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