Online content, video in particular is a great way to get the attention of potential new clients. At STROMA Films, we make professionally crafted corporate videos and promotional films for brands, companies, arts organisations, and museums.
Why Your Business Needs A Corporate Video
The world is obsessed with videos currently. Whether you waste too much time
watching silly Tik Tok videos that make you laugh or watch 'how to' videos on
YouTube to help you fix a problem at home, we are all watching videos on a
An article on Oberlo states that "In 2019, users spent a weekly average of 6
hours 48 minutes watching online videos". I don’t have the statistics for 2020
but I assume with everyone in Lockdown at some point in the year due to
COVID-19, this viewing time will have increased.
So how can this help your business?
It has been proven that if a customer can watch a video about a product, they are
more likely to have the confidence to buy it.
2.Increased Time On Your Website
Google will rank a website more highly if it can see customers spend a lot of
time on it. Therefore, if you are giving potential customers the opportunity to
watch videos about your products or services on your website your average
session time will increase and hopefully your rankings.
3.Customer Trust & Confidence
Watching a video about a product, service, or your company can give potential
customers the confidence to buy from you. Seeing the real people behind a
company adds a lot of trust in the company.
Unlike advertising in a newspaper that gets thrown away, a video will last for as
long as you want it to. It can be uploaded to your website and social sites where
it can be watched and shared. If you are very lucky it can go viral. The more
people that see your video, the more your brand or business becomes known,
even if it is subconsciously. Instead of relying on a few people seeing your
newspaper advert on a particular date, the number of people seeing your video
will grow as you share it and post it.
Types of Corporate Videos
'How To' Videos
You can direct customers to your website by creating a section of useful ‘how
For example, if you sell co