6 Reasons Why You Need Referral Marketing for Your E-Commerce Business

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https://advdms.com/blog/6-reasons-why-you-need-referral-marketing-for-your-e-commerce-business/
6 Reasons Why You Need
Referral Marketing for
Your E-Commerce Business
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
In the industry of e-commerce, the
main goal of all business owners is
to grow their business and build a
strong relationship with their
customers. The best way to engage
and build a relationship with your
customers is to promote your
business through social platforms.
That is where referral marketing
comes in.
What is Referral Marketing?
Referral Marketing is considered the
best marketing approach used by
local and international businesses.
This type of marketing aims to
increase and gain new customers
through word of mouth and
recommendations.
The main concept is to make it easy
for your customers to refer your
business to potential customers. This
encourages them to talk about your
brand and products and urge people
to try it out.
Here are 6 benefits of referral
marketing to your e-commerce
business:
1. It is Easy to Implement
A lot of referral marketing software
has surfaced in the past years
making it easy for business owners
to do. With the use of these software,
a lot of e-commerce businesses have
successfully added a referral
program to their websites without
having to use complicated codes or
starting everything from scratch.
Since e-commerce businesses already
have their customers’ information, it
is easy to add the referral marketing
software and process to their system.
2. Stronger Email Presence
It is a trend for e-commerce
businesses to send email blasts to
previous customers for special
events and promotions. If your
business already does this, it can be
a perfect way to increase your
referral marketing engagement.
The best way to use email to your
advantage is to use email marketing
to mention and promote the referral
program to your customers. You can
use email receipts or confirmation
emails from previous customers to
promote the program because there
is a bigger chance for your email to
be opened that way.
Another technique is to promote your
referral program right after the
customer has purchased a product or
service. This is the best time to engage
with them and ask for a referral
because customers are usually more
happy and approachable after a
purchase.
3. It Provides a New Purpose for
Coupons and Gift Cards
Referral marketing in e-commerce
has been made easy through the use
of coupons and gift cards. These
incentives are always a good idea for
people to notice your brand and take
action.
It can also be applied to your new
referral process. In order to effectively
motivate people to join your referral
marketing program, you should
provide incentives like coupons,
promo cards, discounts, and many
more. In using these as leverage, not
only will you get the referrals you
need, but you will also get more
return customers.
There are a lot of ways to get
creative, too. For every new
customer they bring, you can offer
discounts, store credits, or even a
freebie the next time they buy from
you. This will encourage them to
bring you more new customers,
and lets them purchase another set
of products while they’re at it.
Learn to strategize and give them
incentives that are worth it,
something they wouldn’t get from
your store any other way. Planning
ahead is important so that you will
know all the discounts you are
going to offer without conflicting
with other promotions.
4. It is Social Media Friendly
It is very likely that your business
has already ventured to social
media. Referral Marketing is perfect
for this kind of platform. Most
referral software offer sharing
buttons for social media so it will be
simple and easy for your business to
be seen by potential customers and
track referrals.
Social media is so powerful and can
really build your brand’s reputation
on its own. 84% of people are
influenced through recommendation
from families and friends. It’s really
simple, when your customer’s
audience sees them sharing and
promoting your brand, there is
already a big chance that they will
check you out, as this adds credibility
and trust to your business.
5. Cost Effective Marketing
A lot of people tend to show off their
good results and good experiences
from a product. This is an easy way
to make your business known. Use
referral marketing to reap all of
these positive outcomes. It is more
cost effective than promoting your
business on your own and spending
money on advertisements.
Finding new customers can be really
tricky and is a lot of work for your
business. In referral marketing, your
current customers are the ones who
will do that work for you. Typically,
they will recommend your brand to
their friends who they know will be
interested in your company. With
little to no effort, you can get the
word out about your business, double
your customers, and effectively boost
your sales.
6. It’s the Best Way to Get Good
Reviews
It is normal for people to leave
reviews on every product and service
they receive. Reviews help potential
customers know what previous
customers experienced with your
business and will either make them
want to try your products and
services or not pay any attention to
you at all.
When customers feel engaged and
invested in your business, they will
be more likely to leave good
feedback. Referral marketing
positively impacts your reviews
because you will be engaged with
your customers, and that makes
them feel connected and invested
in your company.
People who participate in your
referral program become your
brand advocates, which makes
them an important part of your
company. You should keep these
relationships to retain your
customers and gain new ones.
Referral marketing brings a lot of
benefits to your company. It hits a
lot of targets, such as more retained
customers, stronger social media
presence, and higher sales.
At Advanced Digital Media Services,
we can help set you up with referral
marketing for your e-commerce
business. We offer quality services to
bring you the best results and
rapidly boost your sales. Schedule a
call and level up your business now!
info@advdms.com
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