Cumulative Layout Shift is a Google ranking factor added as a Core Web Vitals metric in a Google Page Experience update in 2021. It is a measure of the formatting changes made to a webpage following the initial rendering. It usually involves the dynamic insertion or removal of content that is not being shown.ADVDMS explores its definition, shows you what a good score looks like, and discusses ways to help you improve your CLS website score.
SEO 101: What Is Cumulative Layout
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Google focuses on a user-centric approach to
ranking web pages. It rewards websites that
perform well in terms of main content loading
speed, first input delay, and visual stability, based
on the Core Web Vitals.
Optimize for Core Web Vitals if your company is
serious about its search presence and you want to
get more leads from Google. A strategy targeting
Core Web Vitals will allow you to provide a better
user experience and increase conversion rates.
Cumulative Layout Shift is one of these key
metrics. It measures the website’s “jumpiness” and
how it reacts to elements loading. ADVDMS takes
an in-depth look at what is CLS to help you see
how it can be used to rank higher in search
engines and give your visitors a better experience.
Google’s Core Web Vitals and its Role in SEO
Google’s Core Web Vitals are user-focused metrics
that measure a webpage’s “health.” They also help
to provide a seamless user experience.
Google is a search engine, and its job is to provide
the most relevant results for a user’s query.
Google’s Core Web Vitals metrics consist of three
components: content loading time, interactivity,
and visual stability. Google is gradually improving
its algorithm to detect small details such as these
to provide the best content.
Let’s put a spotlight on the visual stability metric or
Cumulative Layout Shift.
What Is Cumulative Layout Shift?
Cumulative Layout Shift (CLS) is the metric used
to measure the stability of your website’s pages
while they load.
Have you noticed how
sometimes move down when a website loads?
This movement could
elements aren’t visually stable and may have a
poor Google CLS score.
Core Web Vitals CLS is optimized to prevent users
from accidentally clicking or becoming frustrated
when they are taken to a page that’s not their
intended destination. Visual stability improves