Digital Marketing Planning
About Digital Scientists
A FULL SET OF IN-HOUSE DIGITAL MARKETING SERVICES
Weʼre strategists and brand
marketers with a scientistʼs passion
for measurement and optimization. If
you need to activate your brand with
a digital marketing plan, we can help.
Strategy & Planning
Design & Development
Analytics & Optimization
Weʼre web-savvy designers who
believe elegant, usable designs are
the most beautiful. Weʼre also open
source developers who use Rails,
Flex and mobile platforms.
Weʼre obsessed with tracking and
analyzing online behaviors and
ultimately the ROI of everything we
do. Weʼre not obsessed with awards,
unless they come from our clients.
• Marketing Strategy
• Marketing Planning
• Brand Identity
• Brand Architecture
• Market Research & Analysis
• Web Design
• Application Design
• User Experience Design
• Video & Motion Creative
• Advertising Creative
• Social Networks
• Desktop & Advertising Widgets
• Mobile & iPhone Applications
• Web/Digital Analytics
• Marketing Investment Tracking & Analysis
• Marketing Investment Optimization
• Media Buying & PPC Management
• Search Optimization
The Digital Marketing Standard
Social Media 101
• 24% of Internet users have a blog
• 1+ billion iPhone app downloads
• Facebook currently has over 200 million members
• 25-34 population on Facebook doubles every 6 months
• 1+ billion Tweets on Twitter as of November 2009
• 100+ million viewers on YouTube in the US alone
“Social media is online content created by people using
highly accessible and scalable publishing technologies.”
A New Approach to Digital Marketing Planning (and Modeling)
STOP TRYING TO PLAN A YEAR IN ADVANCE
• Where are you going as a business?
• Why should a customer buy from you?
• How do you make money?
What are leading indicators of change?
• What are the investments that drive
• Given an initial set of resources, what
investments do you propose