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Surfactants Market: What Are the Emerging
Opportunities Toward 2032?


The global surfactants market size was USD 45.18 billion in 2023. The market is
projected to grow from USD 47.36 billion in 2024 to USD 70.13 billion by 2032 at a CAGR
of 4.9% during the forecast period. Asia Pacific dominated the surfactants market with a
market share of 40.31% in 2023. The rising demand for cleaning agents from the
household sector is likely to fuel the market growth. Fortune Business
Insights™ mentions this information in its report titled "Surfactants Market, 2024-
2032."
Surfactants are compounds made from combining liquid, gas, and other chemical
compounds that contain minimal surface tension. They are used extensively in
household applications because of their ability to effectively eliminate germs and
maintain hygiene. They are used in food & beverage, personal care, textile, and
household sectors because of their effectiveness and strength. Their emulsifying,
washing, and wetting properties are expected to boost its demand from the household
sector. They are used in shaving creams, handwashes, and creams because of their
lubricating abilities. The compounds are used in shaving creams because of their ability
to remove hair in a faster and easier manner. Further, the rising demand for hygiene
among consumers is expected to boost demand for effective products among
consumers. These factors are likely to fuel the market growth during the upcoming
years.


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Tariff Impact Analysis for Surfactants
Market: https://www.fortunebusinessinsights.com/enquiry/sample/surfactants-
market-102385
List of Key Players Profiled in this Market Report
 Akzonobel N.V (Arnhem, Netherlands)
 Clariant AG (Muttenz, Switzerland)
 BASF SE (Ludwigshafen, Germany)
 Kao Corporation (Tokyo, Japan)
 Evonik Industries AG (Essen, Germany)
 Lion Corporation (Tokyo, Japan)
 Solvay (Brussels, Belgium)

Indorama Ventures Public Company Limited (Bangkok, Thailand)
 Ashland Global Holdings Inc. (Delaware, U.S.)
 Croda International Plc (Snaith, U.K.)
 Stepan Company (Illinois, U.S.)
 Dow Chemical Company (Michigan, U.S.)
Segments
By product, the market is segmented into amphoteric, cationic, non-ionic, and anionic.
Based on application it is divided into plastics, industrial & institutional cleaning, food &
beverages, textile, personal care, and home care. Geographically, it is grouped into
North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Highlights of the Report
The report offers a comprehensive examination of the top segments and the newest
trends in the market. It expansively debates the drivers as well as the limiting factors
and the influence of COVID-19 on the market. Furthermore, it reviews the regional
progressions and the tactics undertaken by the market's vital players.
Drivers and Restraints
Increasing Applications from Several Sectors to Boost Market Progress
Surfactants applications are increasing rapidly from the food & beverage, textiles, and
home care sector. Its disinfecting ability and effectiveness are expected to increase its

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adoption. The rising awareness from consumers regarding hygiene is expected to boost
its sales. Further, the adoption of the product as an ingredient in hand wash, shampoo,
cleaning products, detergent, and sanitizers is expected to boost the product demand. It
is used in several Industrial cleaning applications to remove dust particles, by-products,
soil, and other impurities. Increasing adoption of the product in hospitals and other
medical institutions is expected to boost its sales. Rising per-capita income and evolving
consumer lifestyles lead to the adoption of cleaning agents from consumers in
developing countries. These factors are likely to fuel the market growth.
However, fluctuating raw material prices and increasing environmental concerns are
expected to hinder market progress.
Regional Insights
Robust Demand for Personal Care Products to Boost Market Growth in Asia Pacific
Asia Pacific is expected to hold the largest surfactants market share owing to the rising
demand for personal care and home care products from developing countries. The
market in Asia Pacific stood at USD 15.81 billion in 2020 and is expected to soar during
the upcoming years. Further, low manufacturing and labor costs are expected to boost
the chemical compound's production. These factors are likely to influence market
progress.
In North America, increased spending capacity and rapid industrialization are likely to
boost market progress. Further, the presence of manufacturers such as Formosa
Plastics, Dow, and Chevron is likely to promote surfactant sales. Additionally, the
emergence of several bio surfactant manufacturers is likely to promote market growth.
In Europe, surfactants' rising demand from the personal care and home care sectors are
likely to boost its adoption. Further, the development of the textile, household, and
fashion industries is likely to boost the market growth.
Information Source: https://www.fortunebusinessinsights.com/surfactants-market-
102385
Competitive Landscape
Prominent Companies Collaborate with Major Players to Improve Brand Image
Prominent companies operating in the market engage in partnership to improve their
brand image. For example, Unilever engaged in a partnership with India Glycols and
LanzaTech for the production of surfactants made from carbon emissions in April 2021.
This strategy may enable the three companies to utilize biotechnology and an organized
supply chain to boost their organizational goals. The newly announced surfactant shall
be used in the OMO (Persil) laundry capsule scheduled for launch on April 22nd in China.
This strategy may enable the partners to improve their brand image globally.

Industry Development
 March 2021: BASF and Allied Carbon Solutions Co., Ltd., and Holiferm Ltd. entered into
an agreement with each other for the expansion of their position in the active and bio-
based surfactants industry. This expansion shall enable BASF to manufacture and
develop fermentation-derived, non-fossil-based, and sustainable ingredients in several
glycolipids classes and boost the potential for personal care, industrial formulators, and
home care products.