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INTRODUCTION TO CSR‐DC www.csriran.com Corporate Social Responsibility Development Center ﺞﻳوﺮﺗ ﺰﻛﺮﻣ ﺎﻬﺘﻛﺮﺷ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ www.csriran.com omidvar@csriran.com No589, North Kargar Ave, Tehran – Iran Tel &Fax : 886633236 www.csriran.com omidvar@csriran.com ناﺮﻬﺗ – كلاﭘ ﻲﻟﺎﻤﺷ ﺮﮔرﺎﻛ يﺎﻬﺘﻧا 589 ﺲﻜﻔﻠﺗ : 88633236 English Section , Page 17 ﻪﺤﻔﺻ ، ﻲﺳرﺎﻓ ﺶﺨﺑ 2 INTRODUCTION TO CSR‐DC www.csriran.com ناﺮﻳا رد ﻲﺘﻛﺮﺷ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ ﻉﻮﺿﻮﻣ ﻭ ﻡﻮﻬﻔﻣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﺪﻨﭼ ﻪﻟﺎﺳ ﺮﻴﺧﺍ ﺎﺑ ﻪﺟﻮﺗ ﻪﺑ ﺪﺷﺭ يﺎﻬﻧﺎﻣﺯﺎﺳ ﺮﻴﻏ ﻲﺘﻟﻭﺩ ، يﺎﻬﺸﺒﻨﺟ ﻲﺿﺍﺮﺘﻋﺍ ﻪﻴﻠﻋ ﺕﺭﺪﻗ ﺎﻬﺘﮐﺮﺷ ، ﺶﻳﺍﺰﻓﺍ ﻲﻫﺎﮔﺁ ﻲﻋﺎﻤﺘﺟﺍ ، ﻪﻌﺳﻮﺗ يﺎﻫﺭﺍﺯﺎﺑ ﻪﻳﺎﻣﺮﺳ ﻭ يﺎﻬﺘﮐﺮﺷ ﻲﻣﺎﻬﺳ ﻡﺎﻋ ﻭ ﻲﻳﺍﻮﺳﺭ يﺎﻫ ﻲﻟﺎﻣ ﻭ ﻲﻗلاﺧﺍ يﺎﻬﺘﮐﺮﺷ ﮒﺭﺰﺑ ﻞﻳﺪﺒﺗ ﻪﺑ ﻢﻳﺍﺩﺭﺎﭘ ﻂﻠﺴﻣ ﻭ ﺐﻟﺎﻏ ﺭﺩ يﺎﻀﻓ ﻩﺭﺍﺩﺍ ﺎﻬﺘﮐﺮﺷ ﻩﺪﺷ ﺖﺳﺍ . ﺯﺍ ﻲﻳﺎﺠﻧﺁ ﻪﮐ ﺎﻬﺘﮐﺮﺷ ﻭ ﺎﻬﻧﺎﻣﺯﺎﺳ ﺮﻴﺛﺎﺗ ﻩﺪﻤﻋ يﺍ ﺮﺑ يﺎﻬﻤﺘﺴﻴﺳ ﻲﻋﺎﻤﺘﺟﺍ ،ﺪﻧﺭﺍﺩ ﻦﻳﺍﺮﺑﺎﻨﺑ ﺖﻴﻟﺎﻌﻓ ﺎﻬﻧﺁ ﺪﻳﺎﺑ ﻪﺑ ﻪﻧﻮﮔ يﺍ ﺪﺷﺎﺑ ﻪﮐ ﺕﺍﺮﺛﺍ ﺖﺒﺜﻣ ﻞﺻﺎﺣ ﺯﺍ ﺖﻴﻟﺎﻌﻓ ﺩﻮﺧ ﺍﺭ ﺭﺩ ﻝﺎﺒﻗ يﺫ ﻥﺎﻌﻔﻧ ﺮﺜﻛﺍﺪﺣ ﻩﺩﺮﻛ ﻭ ﺕﺍﺮﺛﺍ ﻲﻔﻨﻣ ﺻﺎﺣ ﻪﻠ ﺍﺭ ﻪﺑ ﻞﻗﺍﺪﺣ ﺪﻨﻧﺎﺳﺮﺑ ﻭ ﻦﻴﻨﭽﻤﻫ ﻪﺑ ﻥﺍﻮﻨﻋ ﻦﻳﺮﺗﺭﺍﺬﮔﺮﻴﺛﺎﺗ ﻮﻀﻋ ،ﻪﻌﻣﺎﺟ ﻥﺍﺮﮕﻧ ﺎﻫﺯﺎﻴﻧ ﻭ ﻪﺘﺳﺍﻮﺧ يﺎﻫ ﺕﺪﻣﺯﺍﺭﺩ ﻪﻌﻣﺎﺟ ﻭ يﺫ ﻥﺎﻌﻔﻧ ﻩﺩﻮﺑ ﻭ ﺭﺩ ﺖﻬﺟ ﻊﻓﺭ ﺕلاﻀﻌﻣ ﻥﺁ ﺪﻨﺷﻮﮑﺑ . ﻦﻳﺪﺑ ﺐﻴﺗﺮﺗ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺮﻴﺑﺍﺪﺗ ﻭ يﺎﻫﺭﺎﺘﻓﺭ يﺭﺎﺠﺗ ﻥﺎﻣﺯﺎﺳ ﺭﺩ ﻩﺯﻮﺣ يﺎﻫ ﻑﺮﺼﻣ،ﻥﺎﻨﮐﺭﺎﻛ ﺕلاﻮﺼﺤﻣ،ﻥﺎﮔﺪﻨﻨﻛ ﻣﺪﺧﻭ ﻲﻨﻤﻳﺍ،ﺕﺎ ﻲﺘﻣلاﺳ ﻭ ﻂﻴﺤﻣ ،ﺖﺴﻳﺯ ﻕﻮﻘﺣ ،ﺮﺸﺑ ﻂﺑﺍﻮﺿ ،ﻲﻗلاﺧﺍﺭﺎﺘﻓﺭ ﺖﻴﻟﺎﻌﻓ ﻲﻋﺎﻤﺘﺟﺍ ﻭ ﻲﻫﺍﻮﺧﺮﻴﺧ ،ﻲﺘﻛﺮﺷ ﺭﺩﺍﺭ ﺮﺑ ﻲﻣ ﺩﺮﻴﮔ . ﺭﺩ ﻥﺍﺮﻳﺍ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﺐﻟﺎﻗ ﻲﻤﻴﻫﺎﻔﻣ ﻥﻮﭼ ﻒﻗﻭ يﺎﻬﻣﺍﻭﻭ ﺽﺮﻗ ﻪﻨﺴﺤﻟﺍ ﻭ ... ﺩﻮﻤﻧ ﻪﺘﻓﺎﻳ ﺖﺳﺍ ﻪﺘﺒﻟﺍ ﻒﻗﻭ ﻪﺑ ﻥﺍﻮﻨﻋ ﺖﻨﺳ ﻲﻠﻣ ﻲﻣلاﺳﺍ ﺎﺗﺪﻤﻋ ﺩﻭﺪﺤﻣ ﻪﺑ ﺳ ﺖﺧﺎ ﻪﺳﺭﺪﻣ ﻭ ﺎﻳ ﺪﺠﺴﻣ ﻲﻣ ﻩﺪﺷ ﺖﺳﺍ ﻭ ﺭﺎﺠﺗ ﻭ ﻥﺎﺒﺣﺎﺻ ﻊﻳﺎﻨﺻ ﺭﺩ ﺖﺧﺎﺳ ﻭ ﻦﻴﻣﺎﺗ ﻪﻨﻳﺰﻫ يﺎﻫ ﻦﻳﺍ ﻦﮐﺎﻣﺍ ﺖﮐﺭﺎﺸﻣ ﻪﺘﺷﺍﺩ ﺪﻧﺍ . ،ﺭﻮﺸﮐ ﺭﺩ ﻪﻳﺎﻣﺮﺳ ﻥﺎﺒﺣﺎﺻ يﺭلاﺎﺳ ﺭﺪﭘ ﺶﻘﻧ ﻪﺑ ﻪﺟﻮﺗ ﺎﺑ ﻦﻴﻨﭽﻤﻫ يﺭﺎﻴﺴﺑ ﺯﺍ ﻥﺎﺒﺣﺎﺻ ﻪﻳﺎﻣﺮﺳ ﺭﺩ ﻁﺎﺒﺗﺭﺍ ﺭﺎﻴﺴﺑ ﻲﮑﻳﺩﺰﻧ ﺎﺑ ﻥﺎﻨﮐﺭﺎﮐ ﺩﻮﺧ ﻩﺩﻮﺑ ﺪﻧﺍ ﻭ ﻥﺎﻨﮐﺭﺎﮐ ﺰﻴﻧ ﻥﺎﺒﺣﺎﺻ ﻪﻳﺎﻣﺮﺳ ﺍﺭ ﺭﺩ ﺶﻘﻧ ﺭﺪﭘ ﻲﻣ ﻩﺪﻳﺩ ﺪﻧﺍ . ﮏﻤﮐ ﺭﺩ ﻥﺎﻣﺯ يﺭﺎﻤﻴﺑ ﺝﺍﻭﺩﺯﺍ ﻭ ﻪﻴﻬﺗ ﻦﮑﺴﻣ ﺯﺍ ﻪﻠﻤﺟ يﺎﻬﺘﻴﻟﺎﻌﻓ ﻦﻳﺍ ﺭﺪﭘ ﻩﺩﻮﺑ ﺖﺳﺍ ﻪﮐ ﺎﺑ ﻪﺟﻮﺗ ﻪﺑ ﻥﺍﺪﻘﻓ ﻡﺎﻈﻧ ﻦﻴﻣﺎﺗ ﻲﻋﺎﻤﺘﺟﺍ ﺶﻘﻧ ﻲﻤﻬﻣ ﺀﺎﻔﻳﺍ ﻲﻣ ﻩﺩﻮﻤﻧ ﺖﺳﺍ . يﺭﺎﻴﺴﺑ ﺯﺍ ﻥﺎﺒﺣﺎﺻ ﺎﻬﺘﮐﺮﺷ ﻭ ﺭﺎﺠﺗ ﺮﺑ ﺱﺎﺳﺍ يﺎﻫﺭﻭﺎﺑ ﻲﺒﻫﺬﻣ ﻭ ﻲﻗلاﺧﺍ ﺎﺗﺪﻤﻋ ﺖﻴﻟﻮﺌﺴﻣ ﺶﻘﻧﻭ ﻲﻋﺎﻤﺘﺟﺍ ﺶﻳﻮﺧ ﺭﺩ ﺭﺩ يﺎﻬﺒﻟﺎﻗ ﻪﻧﺍﺭﺎﮐﻮﮑﻴﻧ ﻭ ﻲﺒﻫﺬﻣ ﺎﻔﻳﺍ ﻲﻣ ﺪﻧﺩﺮﮐ . ﺭﺩ يﺎﻬﻟﺎﺳ ﺲﭘ ﺯﺍ ﺏلاﻘﻧﺍ ﺎﺑ ﻪﺟﻮﺗ ﻪﺑ ﻢﻳﺍﺩﺍﺭﺎﭘ ﺐﻟﺎﻏ ﺐﭼ ﺮﺑ يﺎﻀﻓ ﻲﺳﺎﻴﺳ يﺩﺎﺼﺘﻗﺍ ﻥﺍﺮﻳﺍ ﻭ ﻲﮑﻳﺩﺰﻧ ﻲﺧﺮﺑ ﺯﺍ ﺎﻬﻳﺭﻮﺌﺗ ﻭ ﻪﺸﻳﺪﻧﺍ يﺎﻫ ﺐﭼ ﺎﺑ ﻩﺯﻮﻣﺁ يﺎﻫ ﻲﻣلاﺳﺍ ﻪﻳﺎﻣﺮﺳ ﻭ ﻪﻳﺎﻣﺮﺳ ﺭﺍﺬﮔ ﺩﺭﻮﻣ ﻲﻨﻴﺑﺪﺑ ﺭﺍﺮﻗ ﺪﻨﺘﻓﺮﮔ ﻭ ﮏﻳ ﻀﻓ يﺎ ﺎﻧ ﻲﻨﻣﺍ ﺖﺒﺴﻧ ﻪﺑ ﻥﺍﺮﮕﺘﻌﺘﻨﺻ ﻭ ﻪﻳﺎﻣﺮﺳ ﻥﺍﺭﺍﺬﮔ ﻞﮑﺷ ﺖﻓﺮﮔ ﻦﻳﺍ يﺎﻀﻓ ﻲﻧﺎﻤﮔﺪﺑ ﺎﺗ ﺎﺠﻧﺁ ﺶﻴﭘ ﺖﻓﺭ ﻪﮐ ﻥﺍﺮﮕﺘﻌﻨﺻ ﻭ ﻪﻳﺎﻣﺮﺳ ﻥﺍﺭﺍﺩ ﺪﻨﭼ ﻲﻟﺎﺳ ﺭﺩ ﻕﺎﺤﻣ ﻭﺮﻓ ﺪﻨﺘﻓﺭ ﻭ ﻲﺘﺣ يﺭﺎﻴﺴﺑ ﺯﺍ ﻪﻳﺎﻣﺮﺳ ﻥﺍﺭﺍﺬﮔ ﺖﺒﺴﻧ ﻪﺑ ﻪﻳﺎﻣﺮﺳ يﺭﺍﺬﮔ ﺩﻮﺧ ﺩﺭﻮﻣ ﺖﺳﺍﻮﺧﺯﺎﺑ ﺭﺍﺮﻗ ﻲﻣ ﺪﻨﺘﻓﺮﮔ . ﻦﻳﺍ يﺎﻀﻓ ﺪﺑ ﻲﻧﺎﻤﮔ ﺖﺒﺴﻧ ﻪﺑ ﺮﺷ يﺎﻬﺘﮐ ﻲﺟﺭﺎﺧ ﺪﻨﭼ ﻲﺘﻴﻠﻣ ﻝﺎﻌﻓ ﺭﺩ ﻥﺍﺮﻳﺍ ﻦﻳﺪﻨﭼ ﺮﺑﺍﺮﺑ ﺩﻮﺑ ﻪﺑ ﻪﻧﻮﮔ يﺍ ﻪﮐ ﺕﺎﻴﻠﻤﻋ يﺎﻬﺘﮐﺮﺷ ﮒﺭﺰﺑ ﺭﺩ ﻥﺍﺮﻳﺍ ﺖﺤﺗ ﻢﻴﻫﺎﻔﻣ ﻭ ﻲﻳﺎﻬﻧﺍﻮﻨﻋ ﻥﻮﭼ ﺭﺎﻤﺜﺘﺳﺍ ﻭ ﻩﺮﻤﻌﺘﺴﻣ ﺩﺎﻳ ﻲﻣ ﺪﺷ . ﺎﻣﺍ ﻡﻮﻬﻔﻣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﻥﺍﺮﻳﺍ ﺭﺩ يﺎﻬﻟﺎﺳ ﺮﻴﺧﺍ ﻂﺳﻮﺗ ﻥﺎﺒﺣﺎﺻ ﻊﻳﺎﻨﺻ ﻭ ﺶﺨﺑ ﻲﺻﻮﺼﺧ ، يﺎﻬﻧﺎﻣﺯﺎﺳ ﺮﻴﻏ ﻲﺘﻟﻭﺩ ﻭ ﻥﺍﺮﮑﻔﻨﺷﻭﺭ ﻭ ﻥﺎﻴﻫﺎﮕﺸﻧﺍﺩ ﺡﺮﻄﻣ ﻩﺪﻳﺩﺮﮔ ﺖﺳﺍ . يﺭﺍﺰﮔﺮﺑ ﻦﻴﻟﻭﺍ ﺲﻧﺍﺮﻔﻨﮐ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﻂﺳﻮﺗ ﻲﺧﺮﺑ يﺎﻬﻠﮑﺸﺗ ﻲﺘﻌﻨﺻ ﻥﻮﭼ ﻕﺎﺗﺍ ﻲﻧﺎﮔﺭﺯﺎﺑ ، ﻥﻮﻴﺳﺍﺭﺪﻔﻨﮐ ﺖﻌﻨﺻ ، ﻲﺧﺮﺑ ﺯﺍ يﺎﻬﺘﮐﺮﺷ ﻲﺻﻮﺼﺧ ﻭ يﺎﻬﻧﺎﻣﺯﺎﺳ ﺮﻴﻏ ﻲﺘﻟﻭﺩ ﻪﻄﻘﻧ يﺯﺎﻏﺁ ﺭﺩ ﻪﻨﻴﻣﺯ ﺡﺮﻄﻣ ﻥﺩﺮﮐ ﻡﻮﻬﻔﻣ ﻭ ﺕﺎﻴﺑﺩﺍ ﻦﻳﺍ ﻉﻮﺿﻮﻣ ﺩ ﺭ ﻥﺍﺮﻳﺍ ﺩﻮﺑ . ﺯﺍ ﻑﺮﻃ ﺮﮕﻳﺩ ﺎﺑ ﺕﺪﺷ ﻦﺘﻓﺎﻳ يﺎﻀﻓ ﻲﺘﺑﺎﻗﺭ يﺍﺮﺑ ﻲﺧﺮﺑ ﻥﺎﺒﺣﺎﺻ ﻊﻳﺎﻨﺻ ﺚﻋﺎﺑ ﺪﻳﺩﺮﮔ ﻪﮐ يﺭﺎﻴﺴﺑ ﺯﺍ يﺎﻬﺘﮐﺮﺷ ﺮﺗﺮﺑ ﻲﻧﺍﺮﻳﺍ ﻪﺑ ﻦﻳﺍ ﻡﻮﻬﻔﻣ ﺭﺩ يﺎﻫﺪﻨﻳﺍﺮﻓ ﻲﺘﻳﺮﻳﺪﻣ ﺩﻮﺧ ﻪﺟﻮﺗ ﺪﻨﻨﮐ . ﺎﺑ ﺡﺮﻄﻣ ﻥﺪﺷ ﻭ ﻪﺑ ﺩﺎﻘﺘﻋﺍ ﻲﺧﺮﺑ ﻥﺎﺳﺎﻨﺷﺭﺎﮐ ﺪﻣ ﻥﺪﺷ ﻲﻫﺍﻮﮔ ﻪﻣﺎﻧ يﺎﻫ ﺖﻴﻔﻴﮐ ﺖﺴﻳﺯ ﻲﻄﻴﺤﻣ ، ﻨﻴﻫﺍﻮﮔ ﻪﻣﺎ يﺎﻫ ﻲﻟﺎﻌﺗ ﻲﻧﺎﻣﺯﺎﺳ ﻭ يﺪﻣﺁﺮﺳ ﻦﻳﺍ ﻡﻮﻬﻔﻣ ﺭﺩ يﺎﻫﺪﻨﻳﺍﺮﻓ ﻲﺘﻳﺮﻳﺪﻣ ﺎﻬﺘﮐﺮﺷ يﺎﺟ ﺖﻓﺮﮔ . ﺖﻓﺎﻳﺭﺩ ﻦﻳﺍ ﻪﻣﺎﻨﻴﻫﺍﻮﮔ ﺎﻫ ﻩﻭلاﻋ ﺮﺑ ﻪﮑﻨﻳﺍ ﺎﻬﺘﮐﺮﺷ ﺍﺭ ﻪﺑ ﺖﻤﺳ ﻩﺮﻬﺑ يﺭﻭ ﺮﺘﺸﻴﺑ ﻕﻮﺳ ﻲﻣ ﺩﺍﺩ يﺍﺮﺑ ﺎﻬﺘﮐﺮﺷ ﺖﻳﺰﻣ ﻲﺘﺑﺎﻗﺭ ﺰﻴﻧ ﺩﺎﺠﻳﺍ ﻲﻣ ﺩﺮﮐ . ﺪﻳﺎﺷ ﺯﺎﻴﻧ ﻥﺍﺮﮕﺘﻌﻨﺻ ﻲﻧﺍﺮﻳﺍ ﻪﺑ ﺍﺪﻴﭘ ﻥﺩﺮﮐ ﮏﻳﺮﺷ ﻲﺟﺭﺎﺧ ﻳ ﻲﮑ ﺯﺍ ﻞﻳلاﺩ ﻩﺪﻤﻋ ﺖﮐﺮﺣ ﻊﻳﺎﻨﺻ ﻪﺑ ﺖﻤﺳ ﻡﻮﻬﻔﻣ يﺯﻭﺮﻣﺍ ﻭ ﻥﺭﺪﻣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺪﺷﺎﺑ ﻪﮐ ﻲﻣ ﻥﺍﻮﺗ ﻥﺁ ﺍﺭ ﺭﺩ ﺐﻟﺎﻗ ﻪﻣﺎﻨﻴﻫﺍﻮﮔ يﺎﻫ EFQM ﻭ ﻲﻟﺎﻌﺗ ﻲﻧﺎﻣﺯﺎﺳ ﺪﻳﺩ . ﺭﺩ ﺪﻨﭼ ﻪﻟﺎﺳ ﺮﻴﺧﺍ ﻲﻠﻣﺍﻮﻋ ﻥﻮﭼ يﺩﺍﺯﺁ يﺎﻀﻓ يﺩﺎﺼﺘﻗﺍ ﻭ ﻲﺘﺑﺎﻗﺭ ﺮﺗ ﻥﺪﺷ ﻲﺧﺮﺑ ﻊﻳﺎﻨﺻ ﺐﺟﻮﻣ ﻪﺘﺸﮔ ﻪﮐ ﺎﻬﺘﮐﺮﺷ ﻪﺑ ﻲﺗلاﻮﻘﻣ ﻮﭼ ﻥ ﺖﻴﻟﻮﺌﺴﻣ ﺭﺩ ﻝﺎﺒﻗ ﻥﺎﻨﮐﺭﺎﮐ ، ﻑﺮﺼﻣ ﻥﺎﮔﺪﻨﻨﮐ ﻭ ﻪﻌﻣﺎﺟ ﻪﺟﻮﺗ ﺪﻨﻨﮐ ﻭ ﺭﺩ ﻪﻣﺎﻧﺮﺑ ﺎﻫ ﻭ يﺎﻬﺘﻴﻟﺎﻌﻓ ﺩﻮﺧ ﻊﻓﺎﻨﻣ ﻦﻳﺍ يﺫ ﻥﺎﻌﻔﻧ ﺍﺭ ﻅﺎﺤﻟ ﺪﻨﻨﮐ .. INTRODUCTION TO CSR‐DC www.csriran.com ﺼﺘﻗا يﺎﻬﻫﺎﮕﻨﺑ و ﺎﻬﻧﺎﻣزﺎﺳ رد ﻲﺘﻛﺮﺷ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ دﺎﻌﺑا يدﺎ ﺪﻌﺑ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ يﺮﺒﻫر رد نورد يﺎﻫﺪﻨﻳاﺮﻓ و يﺮﺒﻫر رد نﺎﻣزﺎﺳ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ يﺎﻫﺪﻛ ،ﺎﻫ ﻪﻳور و ﺎﻫ ﻲﺸﻣ ﻂﺧ ،زاﺪﻧا ﻢﺸﭼ و ﺖﻳرﻮﻣﺎﻣ ،ﻲﻧﺎﻣزﺎﺳ ،ﻲﻗلاﺧا ﺎﻫ ﻪﻣﺎﻧ ﻦﻴﻳآ و تارﺮﻘﻣ ﻲﺘﻛﺮﺷ ﺖﻴﻤﻛﺎﺣ ، ﻪﻌﺳﻮﺗ هﺎﮕﻨﺑ و نﺎﻣزﺎﺳ ﺪﻌﺑ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ رد ﺖﻌﻨﺻ و رازﺎﺑ فﺮﺼﻣ قﻮﻘﺣ ، ﻦﻴﻣﺎﺗ هﺮﻴﺠﻧز نارﺎﻜﻧﺎﻤﻴﭘ و نﺎﮔﺪﻨﻨﻛ ﻦﻴﻣﺎﺗ لﺎﺒﻗ رد ﺖﻴﻟﻮﺌﺴﻣ ،ﻪﻧلاﻮﺴﻣ ﻲﻋﺎﻤﺘﺟا يراﺬﮔ ﻪﻳﺎﻣﺮﺳ ،نﺎﮔﺪﻨﻨﻛ و ﻲﻠﻣ دﺎﺼﺘﻗا رد ﺶﻘﻧ ،تﺎﻴﻟﺎﻣ ﺢﻴﺤﺻ و ﻊﻗﻮﻣ ﻪﺑ ﺖﺧادﺮﭘ، لﻮﺼﺤﻣ يرو هﺮﻬﺑ يدﺎﺼﺘﻗا ﻪﻌﺳﻮﺗ ﺖﻌﻨﺻ و رازﺎﺑ ﺪﻌﺑ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ ﻪﻌﻣﺎﺟ رد ﮓﻨﻳﺮﺴﻧﺎﭙﺳا و ﻪﻳﺮﻴﺧ يﺎﻬﻜﻤﻛ ، ﻲﻋﺎﻤﺘﺟا يﺎﻫدﺎﻬﻧ ﺎﺑ ﺖﻛرﺎﺸﻣ ، يرﺎﻜﻴﺑ ﺎﺑ هزرﺎﺒﻣ و ﻞﻏﺎﺸﻣ ﻪﻌﺳﻮﺗ ،ﻲﻋﺎﻤﺘﺟا يﺎﻬﻧاﺮﺤﺑ ﻪﺑ ﻚﻤﻛ يﺎﻬﺘﻴﻟﺎﻌﻓ زا ﺖﻳﺎﻤﺣ و ﻲﺘﻛﺮﺷ ﻲﺒﻠﻃاود ،ﺮﺸﺑ قﻮﻘﺣ ﻪﺑ ﻪﺟﻮﺗ نﺎﻨﻛرﺎﻛ ﻲﺒﻠﻃواد ﻪﻌﺳﻮﺗ ﻲﻧﺪﻣ ﻪﻌﻣﺎﺟ ﺪﻌﺑ رد ﻲﻋﺎﻤﺟا ﺖﻴﻟﻮﺌﺴﻣ رﺎﻛ ﻂﻴﺤﻣ ،نﺎﻨﻛرﺎﻛ يزﺎﺳﺪﻨﻤﻧاﻮﺗ و شزﻮﻣآ ،نﺎﻨﻛرﺎﻛ ﻲﺘﻣلاﺳ و ﻲﻨﻤﻳا زا يﺮﻴﮔﻮﻠﺟ ،دﺮﻜﻠﻤﻋ ﺖﻴﻓﺎﻔﺷ و ﺖﻗاﺪﺻ ، ﺮﺸﺑ قﻮﻘﺣ ، ﻪﺘﺴﻳﺎﺷ رﺎﻛ ،ﻲﻟﺎﻣ دﺎﺴﻓ و هﻮﺷر ﻪﻌﺳﻮﺗ هﺎﮕﻨﺑ و نﺎﻣزﺎﺳ ﺪﻌﺑ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ رد ﻂﻴﺤﻣ ﺖﺴﻳز ﻂﻴﺤﻣ ﺮﺑ نﺎﻣزﺎﺳ يﺎﻬﻳروﺎﻨﻓ و ﺎﻫ ﻲﻳاراد رﺎﺑ نﺎﻳز رﺎﺛآ ﺶﻫﺎﻛ ،يژﺮﻧا ﺢﻴﺤﺻ فﺮﺼﻣ ،ﻲﮔﺪﻨﻳلاآ ﺶﻫﺎﻛ و (كﺎﺧ ،اﻮﻫ ،بآ ) ﺖﺴﻳز يراﺪﻳﺎﭘ و ﺰﺒﺳ يﺎﻬﻳروﺎﻨﻓ ﻪﻌﺳﻮﺗ ،نآ ﺖﻓﺎﻳزﺎﺑ و تﺎﻌﻳﺎﺿ ﺶﻫﺎﻛ ﻊﺑﺎﻨﻣ ﻪﺑ ﺪﻬﻌﺗ ﻲﻧﺎﻬﺟ ﻪﻌﻣﺎﺟ INTRODUCTION TO CSR‐DC www.csriran.com ناﺮﮕﻳزﺎﺑ ناﺮﻳا رد ﻲﺘﻛﺮﺷ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ ﺖﻟﻭﺩ - ﻥﺩﺎﻌﻣ ﻭ ﻊﻳﺎﻨﺻ ﺕﺭﺍﺯﻭ ، - ﻲﻧﺎﮔﺭﺯﺎﺑ ﺕﺭﺍﺯﻭ ﻭ ﺕﺭﺎﺠﺗ ﻪﻌﺳﻮﺗ ﻥﺎﻣﺯﺎﺳ ، (.. - ﺖﺴﻳﺯ ﻂﻴﺤﻣ ﻥﺎﻣﺯﺎﺳ - ﻥﺍﺮﻳﺍ ﻲﺘﻌﻨﺻ ﺕﺎﻘﻴﻘﺤﺗ ﻭ ﺩﺭﺍﺪﻧﺎﺘﺳﺍ ﻪﺴﺳﻮﻣ يﺭﻮﻫﺮﻬﺑ ﻭ ﺕﺎﻌﻟﺎﻄﻣ ﻪﺴﺳﻮﻣ ، - ﻲﻋﺎﻤﺘﺟﺍ ﺭﻮﻣﺍ ﻭ ﺭﺎﮐ ﺕﺭﺍﺯﻭ - ﻥﺍﺮﻬﺗ ﺭﺍﺪﻬﺑ ﻕﺍﺭﻭﺍ ﺱﺭﻮﺑ ﺖﮐﺮﺷ - ﺭﺍﺪﻳﺎﭘ ﻪﻌﺳﻮﺗ ﻲﻠﻣ ﻪﺘﻴﻤﮐ - ﻲﻋﺎﻤﺘﺟﺍ ﻦﻴﻣﺎﺗ ﻭ ﻩﺎﻓﺭ ﺕﺭﺍﺯﻭ - ﺭﻮﺸﮐ ﮏﻳﮋﺗﺍﺮﺘﺳﺍ ﻲﺗﺎﻘﻴﻘﺤﺗ ﺰﮐﺍﺮﻣ ﻲﻧﺪﻣ ﻪﻌﻣﺎﺟ - ﺎﻫ ﻪﻧﺎﺳﺭ ﺕﺎﻋﻮﺒﻄﻣ ﻭ - ﻲﺘﻌﻨﺻ ﻲﻔﻨﺻ يﺎﻬﻠﮑﺸﺗ ) ، ﻥﺪﻌﻣ ﻭ ﺖﻌﻨﺻ ﻪﻧﺎﺧ ، ﺖﻌﻨﺻ ﻥﻮﻴﺳﺍﺭﺪﻔﻨﮐ ، ﻲﻧﺎﮔﺭﺯﺎﺑ ﻕﺎﺗﺍ ﻭ ﻊﻳﺎﻨﺻ ﻥﺍﺮﻳﺪﻣ ﻦﻤﺠﻧﺍ ... - ﻭﺩ ﺮﻴﻏ يﺎﻬﻧﺎﻣﺯﺎﺳ ﻲﻋﺎﻔﺘﻧﺍ ﺮﻴﻏ ﻭ ﻲﺘﻟ ) ﻭ ﻪﻳﺮﻴﺧ ﺕﺎﺴﺳﻮﻣ ... - ﻲﺸﻫﻭﺰﭘ ﺰﮐﺍﺮﻣ ﻭ ﺎﻬﻫﺎﮕﺸﻧﺍﺩ يﺩﺎﺼﺘﻗﺍ يﺎﻬﻫﺎﮕﻨﺑ - ﻩﺪﻨﻳﻮﺷ ﻭ ﻲﻳﺍﺬﻏ ﻊﻳﺎﻨﺻ ﻥﻮﭼ ﻲﺘﺑﺎﻗﺭ ﺭﺍﺯﺎﺑ يﺍﺭﺍﺩ يﺎﻬﺘﮐﺮﺷ - ﺭﺍﺩﺎﻬﺑ ﻕﺍﺭﻭﺍ ﺱﺭﻮﺑ ﺭﺩ ﻩﺪﺷ ﺖﺴﻴﻟ يﺎﻬﺘﮐﺮﺷ - ﺖﻳﺮﻳﺪﻣ ﻩﺭﻭﺎﺸﻣ يﺎﻬﺘﮐﺮﺷ - ﻲﻧﺎﻣﺯﺎﺳ ﻲﻟﺎﻌﺗ ﺖﻬﺟ ﺭﺩ ﻪﮐ ﻲﻳﺎﻬﺘﮐﺮﺷ ﺪﻨﻨﮐ ﻲﻣ ﺖﮐﺮﺣ - ﺎﺧ يﺎﻬﺘﮐﺮﺷ ﻲﮔﺩﺍﻮﻧ ﻲﻠﻠﻤﻟﺍ ﻦﻴﺑ يﺎﻬﻧﺎﻣﺯﺎﺳ - ﻞﻠﻣ ﻥﺎﻣﺯﺎﺳ ﻥﺍﺮﻤﻋ ﻭ ﻪﻌﺳﻮﺗ ﻪﻣﺎﻧﺮﺑ - ﻒﺴﻴﻧﻮﻳ ﺪﺤﺘﻣ ﻞﻠﻣ ﻥﺎﮐﺩﻮﮐ ﻕﻭﺪﻨﺻ - ﺪﺤﺘﻣ ﻞﻠﻣ ﻥﺎﻣﺯﺎﺳ ﻲﺘﻌﻨﺻ ﻪﻌﺳﻮﺗ ﻥﺎﻣﺯﺎﺳ - ﻲﻣلاﺳﺍ يﺎﻫﺭﻮﺸﮐ ﻲﻧﺎﮔﺭﺯﺎﺑ ﻕﺎﺗﺍ - ﻲﻣلاﺳﺍ ﺲﻧﺍﺮﻔﻨﮐ ﻥﺎﻣﺯﺎﺳ INTRODUCTION TO CSR‐DC www.csriran.com ﻣاﺪﻗا ﺎ ﻒﻠﺘﺨﻣ ناﺮﮕﻳزﺎﺑ ﻂﺳﻮﺗ هﺪﺷ مﺎﺠﻧا ت ﺮﮕﻳزﺎﺑ مﺎﺠﻧا تﺎﻣاﺪﻗا هﺪﺷ ﻞﻠﻣ نﺎﻣزﺎﺳ ﻞﻴﻜﺸﺗ " هراﺰﻫ ﻪﻌﺳﻮﺗ فاﺪﻫا ﻲﻠﻣ ﻪﺘﻴﻤﻛ " ﻲﺘﻟود ﺮﻴﻏ يﺎﻬﻧﺎﻣزﺎﺳ و ﻲﺘﻟود تﺎﻣﺎﻘﻣ ﻲﻔﻨﺻ و ﻲﺘﻌﻨﺻ يﺎﻬﻠﻜﺸﺗ ﻲﺻﻮﺼﺧ ﺶﺨﺑ ﺖﻛرﺎﺸﻣ ﺎﺑ هراﺰﻫ ﻪﻌﺳﻮﺗ فاﺪﻫا ناﻮﻨﻋ ﺎﺑ ﻲﺻﻮﺼﺧ ﺶﺨﺑ ناﺮﻳﺪﻣ رﻮﺸﻛ يﺎﻬﻧﺎﺘﺳﺮﻬﺷ رد هزور ﺪﻨﭼ ﺎﺗ ﻚﻳ يﺎﻫرﺎﻨﻴﻤﺳ يراﺰﮔﺮﺑ ﻨﻴﻣز رد نﺎﺒﻠﻃواد زا يداﺪﻌﺗ شزﻮﻣآ ﻲﻧﺎﻬﺟ هﺪﻫﺎﻌﻣ ﻪ Global Compact ﻧﺎﻣزﺎﺳ يﺎﻀﻋا و ﻲﺘﻟود ناﺮﻳﺪﻣ ياﺮﺑ رﻮﺸﻛ يﺎﻬﻧﺎﺘﺳﺮﻬﺷ رد هراﺰﻫ ﻪﻌﺳﻮﺗ فاﺪﻫا ﻖﻘﺤﺗ رد ﺖﻛرﺎﺸﻣ ﻲﮕﻧﻮﮕﭼ عﻮﺿﻮﻣ ﺎﺑ ﻲﺷزﻮﻣآ يﺎﻬﻫﺎﮔرﺎﻛ يراﺰﮔﺮﺑ ﻲﺘﻟود ﺮﻴﻏ يﺎﻬ ﻲﺘﻌﻨﺻ يﺎﻬﻠﻜﺸﺗ رﻮﺸﻛ رد ﺎﻬﺘﻛﺮﺷ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ ﺲﻧاﺮﻔﻨﻛ ﻦﻴﻟوا يراﺰﮔﺮﺑ ﻳدﺎﻬﻧ حﺮﻃ ندﺮﻛ حﺮﻄﻣ ﺎﻤﻧ حﺮﻃ ﻪﺑ مﻮﺳﻮﻣ ﺎﻬﺘﻛﺮﺷ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ يزﺎﺳ ﻪﻨ ﺎﻬﺘﻛﺮﺷ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ ﺎﺑ ﻂﺒﺗﺮﻣ تﺎﻋﻮﺿﻮﻣ رد دﻮﺧ ءﺎﻀﻋا ياﺮﺑ ﻲﺷزﻮﻣآ يﺎﻫرﺎﻨﻴﻤﺳ يراﺰﮔﺮﺑ ﺖﻟود هدﺎﻴﭘ هﺮﻬﺑ ﻲﻠﻣ هﺰﻳﺎﺟ حﺮﻃ يزﺎﺳ ﻲﻧﺎﻣزﺎﺳ ﻲﻟﺎﻌﺗ و يرو EFQM ﻊﻳﺎﻨﺻ ترازو يﻮﺳ زا هﺮﻬﺑ تﺎﻌﻟﺎﻄﻣ ﻪﺴﺳﺆﻣ ﺲﻴﺳﺎﺗ ﻲﻧﺎﺴﻧا ﻊﺑﺎﻨﻣ و يرو لﺪﻣ ﺖﻤﺳ ﻪﺑ ﺎﻬﺘﻛﺮﺷ ﻲﺘﻳﺮﻳﺪﻣ ﺪﻨﻳاﺮﻓ ﺞﻳوﺮﺗ رﻮﻈﻨﻣ ﻪﺑ EFQM ﻲﻋﺎﻤﺘﺟا يﺮﻳﺬﭘ ﺖﻴﻟﻮﺌﺴﻣ دراﺪﻧﺎﺘﺳا ﻦﻳوﺪﺗ Social Accountability 8000 دراﺪﻧﺎﺘﺳا ﻪﺴﺳﻮﻣ يﻮﺳ زا ﻲﻄﻴﺤﻣ ﺖﺴﻳز ﻞﻳﺎﺴﻣ ﺖﻳﺎﻋر ﻪﺑ ﺎﻬﺘﻛﺮﺷ ماﺰﻟا رﻮﻈﻨﻣ ﻪﺑ ﻦﻳدﺎﻤﻧ يﺎﻬﺘﺳﺎﻴﺳ و ﻲﻘﻳﻮﺸﺗ ، يزﺎﺳ ﺪﻨﻤﻧاﻮﺗ ،ﻲﻬﻴﺒﻨﺗ يﺎﻬﺘﺳﺎﻴﺳ ﻦﻳوﺪﺗ ﺸﺗ ﮕﺘﺳﺎﻴﺳ و ﻲﻄﻴﺤﻣ ﺖﺴﻳز ﻞﻳﺎﺴﻣ ﺖﻳﺎﻋر ﻪﺑ ﻲﺘﻟود يﺎﻬﺘﻛﺮﺷ ﻪﺟﻮﺗ رﻮﻈﻨﻣ ﻪﺑ ﻲﺘﻟود يﺎﻫ ﻪﻧﺎﺨﺗرازو ﻲﻣﺎﻤﺗ ﺖﻛرﺎﺸﻣ ﺎﺑ راﺪﻳﺎﭘ ﻪﻌﺳﻮﺗ ﻲﻠﻣ ﻪﺘﻴﻤﻛ ﻞﻴﻜ راﺪﻳﺎﭘ ﻪﻌﺳﻮﺗ هﺎﮕﻧ ﺎﺑ ﺖﻟود نلاﻛ يراﺬ يراﺰﮔﺮﺑ مﺎﻧ ﺎﺑ ﻪﻛ ﻲﻳﺎﻫ ﺶﻳﺎﻤﻫ » ﺰﺒﺳ ﻊﻳﺎﻨﺻ ﺰﺒﺳ ﺖﻌﻨﺻ ﻪﻣﺎﻧ ﻲﻫاﻮﮔ ءﺎﻄﻋا و ﻂﺳﻮﺗ ﺰﺒﺳ ﺖﻳﺮﻳﺪﻣ هﺰﻳﺎﺟ ﻦﻳوﺪﺗ ﻲﻧﺎﺴﻧا ﻊﺑﺎﻨﻣ يزﺎﺳ ﺪﻨﻤﻧاﻮﺗ دﺎﻴﻨﺑ ﺰﺒﺳ ﻢﻠﻴﻓ هراﻮﺸﻨﺟ يراﺰﮔﺮﺑ ، ﻲﻧﺎﺴﻧا ﻊﺑﺎﻨﻣ ﺖﻳﺮﻳﺪﻣ هﺰﻳﺎﺟ ، ﻲﻄﻴﺤﻣ ﺖﺴﻳز ﻞﻳﺎﺴﻣ ﺖﻳﺎﻋر رﻮﻈﻨﻣ ﻪﺑ ﺎﻬﺘﻛﺮﺷ ﻪﺑ ﻚﻤﻛ ياﺮﺑ ﺖﺴﻳز ﻂﻴﺤﻣ ﺖﻇﺎﻔﺣ ﻲﻠﻣ قوﺪﻨﺻ ﺲﻴﺳﺎﺗ ﺔﻌﺳﻮﺗ ﻲﻠﻣ ﺔﻣﺎﻧﺮﺑ ﻦﻳوﺪﺗ " ﻪﺘﺴﻳﺎﺷ رﺎﻛ " ﻲﻋﺎﻤﺘﺟا رﻮﻣا و رﺎﻛ ترازو يﻮﺳ زا ﺐﻳﻮﺼﺗ و ﻦﻳوﺪﺗ ، ﻲﻔﻨﺻ مﺎﻈﻧ نﻮﻧﺎﻗ نﺎﮔﺪﻨﻨﻛ فﺮﺼﻣ قﻮﻘﺣ زا ﺖﻳﺎﻤﺣ نﻮﻧﺎﻗ ﺎﻬﺘﻛﺮﺷ ﻪﺑ ﻲﻧﺎﮔرزﺎﺑ ترازو يﻮﺳ زا هﺪﻨﻨﻛ فﺮﺼﻣ قﻮﻘﺣ ﺲﻳﺪﻨﺗ و ﻪﻣﺎﻨﻴﻫاﻮﮔ ءﺎﻄﻋا و ادﺎﻬﺑ قاروا سرﻮﺑ نﺎﻣزﺎﺳ رد ﻲﺘﻛﺮﺷ ﺖﻴﻤﻛﺎﺣ ﻪﻣﺎﻧ ﻦﻴﻳآ ﺐﻳﻮﺼﺗ و ﻦﻳوﺪﺗ ر ﻲﺘﻟود ﺮﻴﻏ يﺎﻬﻧﺎﻣزﺎﺳ ا ﻪﺟﻮﺗ رد ﻲﺘﻟود ﺮﻴﻏ يﺎﻬﻧﺎﻣزﺎﺳ ﻲﺧﺮﺑ تﺎﻣاﺪﻗا يدﺎﺼﺘﻗا يﺎﻬﻫﺎﮕﻨﺑ دﺮﻜﻠﻤﻋ زا ﻞﺻﺎﺣ ﻲﻄﻴﺤﻣ ﺖﺴﻳز ﻊﻳﺎﺠﻓ ﻪﺑ ﻲﻣﻮﻤﻋ رﺎﻜﻓ ﺎﻬﺘﻛﺮﺷ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ ﺞﻳوﺮﺗ ﺰﻛﺮﻣ ﺲﻴﺳﺎﺗ ﺎﻫ ﻪﻧﺎﺳر عﻮﺿﻮﻣ ﻪﺑ ﻪﻳﺎﻣﺮﺳ ﻪﻣﺎﻧزور ﻪﺟﻮﺗ CSR رﻮﺸﻛ ﻲﺘﻳﺮﻳﺪﻣ يﺎﻫ ﻪﻳﺮﺸﻧ رد ﻚﻴﻣدﺎﻛآ و ﻲﻤﻠﻋ تلاﺎﻘﻣ ﺎﻬﺘﻛﺮﺷ ﻣ ﻪﻳاوز زا ﺎﻬﺘﻛﺮﺷ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ عﻮﺿﻮﻣ ﻪﺑ ﺎﻬﺘﻛﺮﺷ ﻪﺟﻮﺗ لﺪ EFQM ﻲﻧﺎﻣزﺎﺳ ﻲﻟﺎﻌﺗ ﻲﻠﻣ هﺰﻳﺎﺟ ﺐﺴﻛ ياﺮﺑ ﺖﺑﺎﻗر ﻞﻴﻟد ﻪﺑ ﻲﻧاﺮﻳا ﺮﺗﺮﺑ ي ﺎﻬﺘﻛﺮﺷ يﻮﺳ زا ﻲﻗلاﺧا رﻮﺸﻨﻣ ﻦﻳوﺪﺗ نﺎﻳﺮﺘﺸﻣ و نﺎﮔﺪﻨﻨﻛ فﺮﺼﻣ قﻮﻘﺣ ﺖﻳﺎﻋر ﺖﻤﺳ ﻪﺑ ﻲﻧاﺮﻳا ﺮﺗﺮﺑ يﺎﻬﺘﻛﺮﺷ ﺖﻛﺮﺣ ﻒﺴﻴﻧﻮﻳ ﺎﺑ يرﺎﻜﻤﻫ INTRODUCTION TO CSR‐DC www.csriran.com ﺎﻬﺘﻛﺮﺷ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ ﺞﻳوﺮﺗ ﺰﻛﺮﻣ ﺰﮐﺮﻣ ﺞﻳﻭﺮﺗ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﻪﺴﺳﻮﻣ يﺍ ﺖﺳﺍ ﺮﻴﻏ ﻲﺘﻟﻭﺩ ﻭ ﺮﻴﻏ ﻲﻋﺎﻔﺘﻧﺍ ﻪﮐ ﺭﺩ ﺏﻮﭼﺭﺎﭼ ﻑﺍﺪﻫﺍ ﻭ ﺕﺎﻋﻮﺿﻮﻣ ﺞﻳﻭﺮﺗ ﻭ ﺵﺯﻮﻣﺁ ﻡﻮﻬﻔﻣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﺭﻮﺸﮐ ﺭﺩ ﻝﺎﺳ ۱۳۸۵ ﻞﻴﮑﺸﺗ ﻩﺪﺷ ﺖﺳﺍ . ﻦﻳﺍ ﺰﮐﺮﻣ ﻪﺑ ﺭﻮﻈﻨﻣ ﺞﻳﻭﺮﺗ ﻡﻮﻬﻔﻣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ (CSR) ﺎﺑ ﻲﻣﺎﻤﺗ ﻥﺍﺮﮕﻳﺯﺎﺑ ﻥﻮﭼ ﺎﻬﻧﺎﻣﺯﺎﺳ ﻭ ﻪﻧﺎﺨﺗﺭﺍﺯﻭ يﺎﻫ ﻲﺘﻟﻭﺩ ، ﺎﻬﻫﺎﮕﺸﻧﺍﺩ ، يﺎﻬﻠﮑﺸﺗ ﻲﺘﻌﻨﺻ ﻭ ﻲﻔﻨﺻ ، ﺎﻬﺘﮐﺮﺷ ﻭ يﺎﻬﻫﺎﮕﻨﺑ ﻗﺍ يﺩﺎﺼﺘ ﻭ يﺎﻬﻧﺎﻣﺯﺎﺳ ﻦﻴﺑ ﻲﻠﻠﻤﻟﺍ ﺩﺭﺍﻭ يﺭﺎﮑﻤﻫ ﻞﺑﺎﻘﺘﻣ ﻩﺪﺷ ﺖﺳﺍ . ﻥﺍﻮﻨﻋ ﻦﻴﻟﻭﺍ ﻪﺴﺳﻮﻣ ﻲﻧﺍﺮﻳﺍ ﻪﺑ ﺖﻳﻮﻀﻋ ﻩﺪﻫﺎﻌﻣ ﻲﻧﺎﻬﺟ ﻥﺎﻣﺯﺎﺳ ﻞﻠﻣ UN Global Compact ﻩﺪﻣﺁﺭﺩ ﺖﺳﺍ . ﺪﺷﺎﺑ ﻲﻣ ﻲﻣلاﺳﺍ ﺲﻧﺍﺮﻔﻨﮐ ﻥﺎﻧﺍﻮﺟ ﻊﻤﺠﻣ ﻮﻀﻋ ﻥﻮﻨﮐﺍ ﻢﻫ ﺰﮐﺮﻣ ﻦﻳﺍ ﻦﻴﻨﭽﻤﻫ . ﻉﻮﺿﻮﻣ ﻭ ﻡﻮﻬﻔﻣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﺪﻨﭼ ﻪﻟﺎﺳ ﺮﻴﺧﺍ ﻞﻳﺪﺒﺗ ﻪﺑ ﻢﻳﺍﺩﺭﺎﭘ ﻂﻠﺴﻣ ﻭ ﺐﻟﺎﻏ ﺭﺩ يﺎﻀﻓ ﻩﺭﺍﺩﺍ ﺎﻬﺘﮐﺮﺷ ﻩﺪﺷ ﺖﺳﺍ . ﻩﺯﻭﺮﻣﺍ ﺮﮕﻳﺩ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﻂﻘﻓ ﺭﺩ يﺎﻬﻤﮐ ﻉﻮﻧ ﻪﻧﺎﺘﺳﻭﺩ ﻭ ﻪﻳﺮﻴﺧ ﻪﺻلاﺧ ﻲﻤﻧ ﺩﻮﺷ ﻭ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺩﺎﻌﺑﺍ يﺮﺒﻫﺭ ﻭ يﺎﻫﺪﻨﻳﺍﺮﻓ ﻥﻭﺭﺩ ﻲﻧﺎﻣﺯﺎﺳ ، ﺭﺍﺯﺎﺑ ﻭ ﺖﻌﻨﺻ ، ﻂﻴﺤﻣ ﺭﺎﮐ ، ﻂﻴﺤﻣ ﺖﺴﻳﺯ ﻭ ﻪﻌﻣﺎﺟ ﺍﺭ ﺭﺩ ﺮﺑ ﻲﻣ ﺩﺮﻴﮔ . ﺮﻫ ﺪﻨﭼ ﺭﺩ ﺭﻮﺸﮐ ﻪﻨﻴﻣﺯ يﺎﻫ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﺐﻟﺎﻗ ﻲﻤﻴﻫﺎﻔﻣ ﻥﻮﭼ ﻒﻗﻭ ﻭ يﺎﻬﻣﺍﻭ ﺽﺮﻗ ﻪﻨﺴﺤﻟﺍ يﺎﻬﮑﻤﮐ ﻪﻳﺮﻴﺧ ﻥﺎﺒﺣﺎﺻ ﻊﻳﺎﻨﺻ ﻭ ... ﺩﻮﺟﻭ ﺩﺭﺍﺩ . ﺎﻣﺍ ﺭﺩ ﺪﻨﭼ ﻪﻟﺎﺳ ﺮﻴﺧﺍ ﻦﻳﺍ ﻡﻮﻬﻔﻣ ﻂﺳﻮﺗ ﻥﺎﺒﺣﺎﺻ ﻊﻳﺎﻨﺻ ﻭ ﺶﺨﺑ ﻲﺻﻮﺼﺧ ، يﺎﻬﻧﺎﻣﺯﺎﺳ ﺮﻴﻏ ﻲﺘﻟﻭﺩ ﻭ ﻭ ﻥﺎﻴﻫﺎﮕﺸﻧﺍﺩ ﺡﺮﻄﻣ ﺪﻳﺩﺮﮔ ﻩ ﺖﺳﺍ . يﺭﺍﺰﮔﺮﺑ ﻦﻴﻟﻭﺍ ﺲﻧﺍﺮﻔﻨﮐ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ، ﻲﻫﺍﻮﮔ ﻪﻣﺎﻧ يﺎﻫ ﺖﻴﻔﻴﮐ ﺖﺴﻳﺯ ﻲﻄﻴﺤﻣ ، ﻪﻣﺎﻨﻴﻫﺍﻮﮔ يﺎﻫ ﻲﻟﺎﻌﺗ ﻲﻧﺎﻣﺯﺎﺳ EFQM ، ﻥﻮﻧﺎﻗ ﻕﻮﻘﺣ ﻑﺮﺼﻣ ﻩﺪﻨﻨﮐ ، يﺎﻬﻴﻟﺎﻌﻓ ﻪﺘﻴﻤﮐ ﻪﻌﺳﻮﺗ ﺭﺍﺪﻳﺎﭘ ، ﻪﺘﻴﻤﮐ ﻑﺍﺪﻫﺍ ﻪﻌﺳﻮﺗ ،ﻩﺭﺍﺰﻫ ﺪﻨﺳ ﺭﺎﮐ ﻪﺘﺴﻳﺎﺷ ، ﻦﻴﻳﺁ ﻪﻣﺎﻧ ﺖﻴﻤﻛﺎﺣ ﻲﺘﻛﺮﺷ ، ﻦﻳﻭﺪﺗ ﺭﻮﺸﻨﻣ ﻲﻗلاﺧﺍ ﻭ ﻩﺰﻳﺎﺟ ﺖﻳﺮﻳﺪﻣ ﺰﺒﺳ ﺯﺍ ﻪﻠﻤﺟ ﻲﺗﺎﻣﺍﺪﻗﺍ ﺖﺳﺍ ﻪﮐ ﻪﺑ ﺕﺭﻮﺻ ﻩﺪﻨﮐﺍﺮﭘ ﻂﺳﻮﺗ ﻥﺍﺮﮕﻳﺯﺎﺑ ﻒﻠﺘﺨﻣ ﺭﺩ ﻦﻳﺍ ﺎﺘﺳﺍﺭ ﺕﺭﻮﺻ ﻪﺘﻓﺮﮔ ﺖﺳﺍ . ﻦﻳﺍ ﺰﮐﺮﻣ ﺮﺑ ﻥﺁ ﺖﺳﺍ ﻪﮐ ﺎﺑ ﺞﻳﻭﺮﺗ ﻭ ﻪﻨﻳﺩﺎﻬﻧ يﺯﺎﺳ ﻦﻳﺍ ﻡﻮﻬﻔﻣ ﺭﺩ ﻦﻴﺑ ﻲﻣﺎﻤﺗ ﻥﺍﺮﮕﻳﺯﺎﺑ يﺎﻬﺘﮐﺮﺷ ﻲﻧﺍﺮﻳﺍ ﻪﺑ ﺖﻤﺳ ﻦﻴﺑ ﻲﻠﻠﻤﻟﺍ ﻥﺪﺷ ﻡﺎﮔ ﺪﻧﺭﺍﺩﺮﺑ ﻭ يﺎﻀﻓ ﺐﺴﮐ ﻭ ﺭﺎﮐ ﺭﻮﺸﮐ ﺰﻴﻧ ﻑﺎﻔﺷ ﻭ ﺪﻨﻣﺎﻈﻧ ﺩﺩﺮﮔ . ﺍﺭ ﻲﻫﺍﺭ ﻪﺸﻘﻧ ﻪﮐ ﺩﺭﺍﺩ ﺵلاﺗ ﺎﻬﺘﮐﺮﺷ ﻲﻋﺎﻤﺘﺟﺍ ﺖﻴﻟﻮﺌﺴﻣ ﺞﻳﻭﺮﺗ ﺰﮐﺮﻣ يﺍﺮﺑ ﺖﻳﺎﻋﺭ ﻭ ﺭﺍﺪﻳﺎﭘ ﻪﻌﺳﻮﺗ ﺮﻴﺴﻣ ﺭﺩ ﺎﻬﻧﺎﻣﺯﺎﺳ ﻭ يﺩﺎﺼﺘﻗﺍ يﺎﻬﻫﺎﮕﻨﺑ ﺖﮐﺮﺣ ﺪﻨﮐ ﻪﻴﻬﺗ ﻲﺘﮐﺮﺷ يﺎﻬﺘﻴﻟﻮﺌﺴﻣ . ﺪﺷﺎﺑ يﺍ ﻪﻧﻮﮔ ﻪﺑ ﺖﺴﻳﺎﺑ ﻲﻣ ﻩﺍﺭ ﻪﺸﻘﻧ ﻦﻳﺍ يﺎﻫ يﮋﺗﺍﺮﺘﺳﺍ ﻭ ﻑﺍﺪﻫﺍ ﻪﮐ ﻲﺘﮐﺮﺷ ﺖﻴﻟﻮﺌﺴﻣ ﻪﻧﺯﺍﻭﺭ ﺭﺎﮐ ﻭ ﺐﺴﮐ ﺎﺑ ﺍﺭ ﺪﻨﮐ ﻪﭼﺭﺎﭙﮑﻳ ﺎﻬﻧﺎﻣﺯﺎﺳ ﻭ ﺎﻬﻫﺎﮕﻨﺑ . ﻭ ﺎﻬﺘﮐﺮﺷ ﻪﮐ ﺪﺷﺎﺑ يﺍ ﻪﻧﻮﮔ ﻪﺑ ﻭ ﺯﺍﺪﻧﺍ ﻢﺸﭼ ﻑﺍﺪﻫﺍ ﻖﻘﺤﺗ ﺭﺩ ﻥﺍﺮﮕﻳﺯﺎﺑ ﻦﻳﺮﺘﻤﻬﻣ ﻪﺑ ﺰﻴﻧ يﺩﺎﺼﺘﻗﺍ يﺎﻬﻫﺎﮕﻨﺑ ﺪﻧﻮﺷ ﻝﺪﺑ ﺭﻮﺸﮐ . . INTRODUCTION TO CSR‐DC www.csriran.com ﻪﺘﺷﺬﮔ لﺎﺳ رد ﺰﻛﺮﻣ يﺎﻬﺘﻴﻟﺎﻌﻓ ﻲﺧﺮﺑ ﺯﺍ ﻦﻳﺮﺘﻤﻬﻣ يﺎﻬﺘﻴﻟﺎﻌﻓ ﺰﮐﺮﻣ ﺭﺩ ﻝﺎﺳ ۱۳۸۶ ﻪﺑ ﺡﺮﺷ ﺮﻳﺯ ﻩﺩﻮﺑ ﺖﺳﺍ : ۱ . يﺭﺎﮑﻤﻫ ﺭﺩ يﺭﺍﺰﮔﺮﺑ ﻦﻴﻟﻭﺍ ﺲﻧﺍﺮﻔﻨﮐ ﻦﻴﺑ ﻲﻠﻠﻤﻟﺍ ﻕلاﺧﺍ ﺐﺴﮐ ﻭ ﺭﺎﮐ ﺭﺩ ﺮﺼﻋ ﻲﻧﺎﻬﺟ ﻥﺪﺷ ﻂﺳﻮﺗ ﻕﺎﺗﺍ ﺎﮔﺭﺯﺎﺑ ﻲﻧ ﻥﺍﺮﻬﺗ ۲ . ﻪﻳﺍﺭﺍ ﺕﺎﻣﺪﺧ ﻩﺭﻭﺎﺸﻣ يﺍ ﻦﻳﻭﺪﺗ ﻪﻣﺎﻧﺮﺑ يﺰﻳﺭ ﻭ ﻦﻴﻴﻌﺗ يﺎﻬﻳﮋﺗﺍﺮﺘﺳﺍ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﻲﺘﮐﺮﺷ ﻪﺑ يﺎﻬﺘﮐﺮﺷ ﻲﻠﺧﺍﺩ ﻭ ﻲﺟﺭﺎﺧ • ﻪﻳﺰﺠﺗ ﻭ ﻞﻴﻠﺤﺗ يﺫ ﻥﺎﻌﻔﻧ ﺖﮐﺮﺷ OMV ﻭ ﻦﻳﻭﺪﺗ ﻪﻣﺎﻧﺮﺑ ﻩﺎﺗﻮﮐ ﺕﺪﻣ ﻪﻳﺎﻣﺮﺳ يﺭﺍﺬﮔ ﻲﻋﺎﻤﺘﺟﺍ ﺖﮐﺮﺷ OMV • ﻦﻳﻭﺪﺗ يﮋﺗﺍﺮﺘﺳﺍ يﺎﻫ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﻲﺘﮐﺮﺷ ﺖﮐﺮﺷ ﻡﺎﺗ ﻥﺍﺮﻳﺍ ﻭﺭﺩﻮﺧ ۳ . يﺭﺍﺰﮔﺮﺑ ﻩﺭﻭﺩ ﻲﺷﺯﻮﻣﺁ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﻝﺪﻣ ﻲﻟﺎﻌﺗ ﻲﻧﺎﻣﺯﺎﺳ يﺍﺮﺑ يﺎﻬﺘﮐﺮﺷ OMV ، ﻡﺎﺗ ﻥﺍﺮﻳﺍ ﻭﺭﺩﻮﺧ ، ﻡﺮﭼ ﺪﻬﺸﻣ ، ﺵﺮﻓ ﺪﻬﺸﻣ ، ﻥﺍﺭﻭﺍﺭﺎﮐ ﻩﺭﺎﺘﺳ ﻕﺮﺷ ، ﺕﺭﺍﺯﻭ ﻩﺍﺭ ﻭ يﺮﺑﺍﺮﺗ ... ۴ . يﺭﺍﺰﮔﺮﺑ ﻩﺎﮔﺭﺎﮐ ﻲﺷﺯﻮﻣﺍ ﺞﻳﻭﺮﺗ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﻩﮋﻳﻭ ﻪﻣﺎﻧﺯﻭﺭ ﺎﮕﻧ ﻥﺍﺭ ﺎﺑ يﺭﺎﮑﻤﻫ ﻪﻣﺎﻧﺮﺑ ﻥﺍﺮﻤﻋ ﻥﺎﻣﺯﺎﺳ ﻞﻠﻣ ﺪﺤﺘﻣ ۵ . ﺭﺎﺸﺘﻧﺍ ﻪﻣﺎﻨﺸﻫﻭﮋﭘ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﻧﺎﻣﺯﺎﺳ ﺎﺑ يﺭﺎﮑﻤﻫ ﺰﮐﺮﻣ ﺕﺎﻘﻴﻘﺤﺗ ﮏﻳﮋﺗﺍﺮﺘﺳﺍ ﻊﻤﺠﻣ ﺺﻴﺨﺸﺗ ﺖﺤﻠﺼﻣ ﻡﺎﻈﻧ ۶ . يﺭﺍﺰﮔﺮﺑ ﻩﺎﮔﺭﺎﮐ ﻲﺷﺯﻮﻣﺍ ﻲﺠﻳﻭﺮﺗ ﺀﺎﻘﺗﺭﺍ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﻲﺘﮐﺮﺷ ﺭﺩ ﻮﺗﺮﭘ ﻞﺻﺍ ۴۴ ﺎﺑ يﺭﺎﮑﻤﻫ ﺰﮐﺮﻣ ﺕﺎﻘﻴﻘﺤﺗ ﮏﻳﮋﺗﺍﺮﺘﺳﺍ ﻤﺠﻣ ﻊ ﺺﻴﺨﺸﺗ ﺖﺤﻠﺼﻣ ﻡﺎﻈﻧ ۷ . يﺭﺍﺰﮔﺮﺑ ﻩﺎﮔﺭﺎﮐ ﻲﺷﺯﻮﻣﺍ ﺞﻳﻭﺮﺗ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﻩﮋﻳﻭ ﻥﺍﺮﻳﺪﻣ ﻲﺘﻌﻨﺻ ﺭﻮﺸﮐ ۸ . ﭖﺎﭼ ﻭ ﺭﺎﺸﺘﻧﺍ ﺕلاﺎﻘﻣ ﻭ ﻮﮕﺘﻔﮔ ﺭﺩ ﻁﺎﺒﺗﺭﺍ ﺎﺑ ﻉﻮﺿﻮﻣ ﺭﺩ ﻪﻧﺎﺳﺭ يﺎﻫ ﺭﻮﺸﮐ ) ﺖﻳﺮﻳﺪﻣ ﺮﺼﻋ ، ﻪﻳﺎﻣﺮﺳ ﻪﻣﺎﻧﺯﻭﺭ ، ﺕﺭﺎﺠﺗ ﻮﻳﺩﺍﺭ ( ۹ . ﺎﮑﻤﻫ ﺎﺑ ﻲﺘﮐﺮﺷ ﺖﻴﻤﮐﺎﺣ ﻲﺷﺯﻮﻣﺍ ﻩﺎﮔﺭﺎﮐ يﺭﺍﺰﮔﺮﺑ ﻥﺍﺮﻬﺗ ﺭﺍﺩﺎﻬﺑ ﻕﺍﺭﻭﺍ ﺱﺭﻮﺑ ﺖﮐﺮﺷ يﺭ ۱۰ . ﻪﻴﮐﺮﺗ ﻲﺘﮐﺮﺷ ﻲﻋﺎﻤﺘﺟﺍ ﺖﻴﻟﻮﺌﺴﻣ ﻪﺴﺳﻮﻣ ﺎﺑ يﺭﺎﮑﻤﻫ ) ﮎﺮﺘﺸﻣ يﺎﻬﺸﻫﻭﮋﭘ ﻭ ﮎﺮﺘﺸﻣ يﺎﻬﺴﻧﺍﺮﻔﻨﮐ ( ۱۱ . ﻌﻣ ﺭﺩ ﺖﻳﻮﻀﻋ ﺎ ﻲﻣلاﺳﺍ ﺲﻧﺍﺮﻔﻨﮐ ﻥﺎﻧﺍﻮﺟ ﻊﻤﺠﻣ ﺭﺩ ﺖﻳﻮﻀﻋ ﻭ ﻞﻠﻣ ﻥﺎﻣﺯﺎﺳ ﻲﻧﺎﻬﺟ ﻩﺪﻫ INTRODUCTION TO CSR‐DC www.csriran.com ﺰﻛﺮﻣ تﺎﻣﺪﺧ ﺕﺎﻣﺪﺧ ﻦﻳﺍ ﺰﮐﺮﻣ ۵ ﻩﺯﻮﺣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺖﮐﺮﺷ ﺭﺩ يﺮﺒﻫﺭ ﻭ يﺎﻫﺪﻨﻳﺍﺮﻓ ﻥﻭﺭﺩ ﻲﻧﺎﻣﺯﺎﺳ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺖﮐﺮﺷ ﺭﺩ ﺭﺍﺯﺎﺑ ﻭ ﺖﻌﻨﺻ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺖﮐﺮﺷ ﺭﺩ ﻂﻴﺤﻣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺖﮐﺮﺷ ﺭﺩ ﻂﻴﺤﻣ ﺯ ﺖﺴﻳ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺖﮐﺮﺷ ﺭﺩ ﻪﻌﻣﺎﺟ ﻭ ﺭﻮﺸﮐ ﺍﺭ ﺭﺩ ﺮﺑ ﻲﻣ ﺩﺮﻴﮔ . 1 - شزﻮﻣآ و ﻪﻌﺳﻮﺗ ﻦﻳﺍ ﺰﮐﺮﻣ يﺎﻬﻫﺎﮔﺭﺎﮐ ﻲﺷﺯﻮﻣﺁ ﻭ يﺎﻫﺭﺎﻨﻴﻤﺳ ﻲﺷﺯﻮﻣﺍ ﺍﺭ يﺍﺮﺑ ﺎﻬﺘﮐﺮﺷ ﻭ ﻥﺍﺮﻳﺪﻣ ﺎﻬﺘﮐﺮﺷ ﺎﺑ ﻭﺩ ﻥﺍﻮﻨﻋ ﺮﻳﺯ ﺭﺍﺰﮔﺮﺑ ﻲﻣ ﺪﻨﮐ ﻒﻟﺍ : ﺖﻴﻟﻭﻮﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﻪﺑ ﻥﺍﻮﻨﻋ ﮏﻳ يﮋﺗﺍﺮﺘﺳﺍ يﺭﺎﺠﺗ ﺏ : ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﻝﺪﻣ ﻲﻟﺎﻌﺗ ﻲﻧﺎﻣﺯﺎﺳ EFQM ﺝ : ﻲﺘﮐﺮﺷ ﺖﻴﻤﮐﺎﺣ ﺩ : ﺏﻮﭼﺭﺎﭼ ﺱﺎﺳﺍ ﺮﺑ ﻲﻋﺎﻤﺘﺟﺍ ﺖﻴﻟﻮﺌﺴﻣ ﺕﺎﺷﺭﺍﺰﮔ GRI ﻩ : ﻩﺪﻫﺎﻌﻣ ﻲﻓﺮﻌﻣ UN Global Compact ﻭ : ﺩﺭﺍﺪﻧﺎﺘﺳﺍ ﻲﻓﺮﻌﻣ SA 8000 3 - تﺎﻣﺪﺧ ﻲﺗرﺎﻈﻧ ﺯﺍ ﺮﮕﻳﺩ ﺕﺎﻣﺪﺧ ﻦﻳﺍ ﺰﮐﺮﻣ ﺕﺎﻣﺪﺧ ﻲﺗﺭﺎﻈﻧ ﺮﺑ ﻩﻮﺤﻧ ﻪﻨﻳﺰﻫ يﺎﻬﮑﻤﮐ ﻲﻟﺎﻣ ﻭ ﺮﻴﻏ ﻲﻟﺎﻣ ﺎﻬﺘﮐﺮﺷ ﺑ ﻪ يﺎﻬﻧﺎﻣﺯﺎﺳ ﺮﻴﻏ ﻲﺘﻟﻭﺩ ﻭ ﻡﺎﻋ ﻪﻌﻔﻨﻤﻟﺍ ﻲﻣ ﺪﺷﺎﺑ . ﺎﻬﺘﮐﺮﺷ ﻲﻣ ﺪﻨﻧﺍﻮﺗ ﺎﺑ ﺏﺎﺨﺘﻧﺍ ﻦﻳﺍ ﺰﮐﺮﻣ ﻪﺑ ﻥﺍﻮﻨﻋ ﻥﺎﻣﺯﺎﺳ ،ﻲﺗﺭﺎﻈﻧ ﺵﺭﺍﺰﮔ ﻲﻘﻴﻗﺩ ﺯﺍ ﻥﻭﺮﺑ ﺩﺍﺩ يﺎﻬﮑﻤﮐ ﺩﻮﺧ ﻪﺑ يﺎﻬﻧﺎﻣﺯﺎﺳ ﺮﻴﻏ ﻲﺘﻟﻭﺩ ﻪﺘﺷﺍﺩ ﺪﻨﺷﺎﺑ . 2 - تﺎﻣﺪﺧ هروﺎﺸﻣ يا ﻦﻳﺍ ﺰﮐﺮﻣ ﻲﻳﺎﻧﺍﻮﺗ ﺩﺭﺍﺩ ﻪﮐ ﺭﺩ ﻪﻨﻴﻣﺯ ﻦﻳﻭﺪﺗ يﮋﺗﺍﺮﺘﺳﺍ يﺎﻫ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ،ﻲﺘﮐﺮﺷ ﺵﺯﻮﻣﺁ ﻭ ﻩﺎﮔﺁ يﺯﺎﺳ يﺫ ﻥﺎﻌﻔﻧ ﻭ ﻪﻴﻬﺗ ﻭ ﻦﻳﻭﺪﺗ ﺕﺎﺷﺭﺍﺰﮔ ﻪﻧلاﺎﺳ ﻭ يﺎﻫﺩﺭﺍﺪﻧﺎﺘﺳﺍ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺕﺎﻣﺪﺧ ﻩﺭﻭﺎﺸﻣ يﺍ ﺩﻮﺧ ﺍﺭ ﺭﺩ ﺭﺎﻴﺘﺧﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺍﺮﻗ ﺪﻫﺩ . - ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﻝﺪﻣ ﻲﻟﺎﻌﺗ ﻲﻧﺎﻣﺯﺎﺳ - ﺪﻨﻤﻓﺪﻫ ﻥﺩﺮﻛ ﻭ ﻪﭼﺭﺎﭙﻜﻳ ﻥﺩﺮﻛ يﺎﻬﺘﻴﻟﺎﻌﻓ ﻩﺪﻨﻛﺍﺮﭘ ﺩﻮﺧ ﺩ ﺭ ﺖﻛﺮﺷ ﺭﺩ ﻩﺯﻮﺣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﻲﺘﻛﺮﺷ - ﻦﻳﻭﺪﺗ يﮋﺗﺍﺮﺘﺳﺍ يﺎﻫ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﻲﺘﻛﺮﺷ - ﻲﺘﮐﺮﺷ ﺖﻴﻤﮐﺎﺣ ﺭﺎﺘﺧﺎﺳ ﺭﺍﺮﻘﺘﺳﺍ ﺭﺩ ﻞﻴﻬﺴﺗ - ﺵﺯﻮﻣﺍ ﻭ ﻩﺎﮔﺍ يﺯﺎﺳ ﻲﻣﺎﻤﺗ يﺫ ﻥﺎﻌﻔﻧ ﻭ ﻩﺭﻭﺎﺸﻣ ﺭﺩ ﻪﻨﻴﻣﺯ ﻞﻴﻠﺤﺗ يﺫ ﻥﺎﻌﻔﻧ - ﺪﻧﻮﻴﭘ يﺎﻬﺘﻴﻟﺎﻌﻓ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﻲﺘﻛﺮﺷ ﺎﺑ يﮋﺗﺍﺮﺘﺳﺍ يﺭﺎﺠﺗ ﻭ ﺪﻧﺮﺑ ﺖﮐﺮﺷ - ﻬﺗ ﻪﻴ ﻭ ﻦﻳﻭﺪﺗ ﺵﺭﺍﺰﮔ ﻪﻧلاﺎﺳ ﺖﻴﻟﻮﺌﺴﻣ يﺮﻳﺬﭘ ﻲﻋﺎﻤﺘﺟﺍ ﺮﺑ ﺱﺎﺳﺍ يﺎﻫﺭﺍﺪﻧﺎﺘﺳﺍ ﻲﻧﺎﻬﺟ - ﻩﺭﻭﺎﺸﻣ ﺭﺩ ﻪﻨﻴﻣﺯ ﺭﺍﺮﻘﺘﺳﺍ يﺎﻫﺩﺭﺍﺪﻧﺎﺘﺳﺍ SA8000 ﻭ AA1000 - ﺪﻨﻤﻧﺍﻮﺗ يﺯﺎﺳ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﻪﻨﻴﻣﺯ ﻲﮕﻧﻮﮕﭼ ﺶﻴﭘ ﻲﻨﻴﺑ ﺕﺍﺭﺎﻈﺘﻧﺍ يﺫ ﻥﺎﻌﻔﻧ 4 - هﺪﻨﻨﻛ فﺮﺼﻣ قﻮﻘﺣ تﺎﻣﺪﺧ ﻒﻟﺍ - ﺩﺎﻌﺑﺍ ﻪﻨﻴﻣﺯ ﺭﺩ ﻲﺳﺭﺮﺑ ﻭ ﻖﻴﻘﺤﺗ ﻠﺘﺨﻣ ﻩﺎﮔﺁ ﻭ ﻥﺎﮔﺪﻨﻨﻛ ﻑﺮﺼﻣ ﻕﻮﻘﺣ ﻒ ﻦﻳﺍ ﺞﻳﺎﺘﻧ ﺯﺍ ﻥﺎﮔﺪﻨﻨﻛ ﻑﺮﺼﻣ يﺯﺎﺳ ﻪﻧﺎﺳﺭ ﻖﻳﺮﻃ ﺯﺍ ﺕﺎﻘﻴﻘﺤﺗ ،ﻲﻫﻭﺮﮔ يﺎﻫ ﺏ - ﻭ ﺎﻫﺭﻮﺸﻛ ﺮﻳﺎﺳ ﺏﺭﺎﺠﺗ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﻥﺎﻣﺯﺎﺳ ﻦﻴﺑ يﺎﻫﺩﺎﻬﻧ ﻭ ﺎﻫ ﺖﻳﺎﻤﺣ ﺭﺩ ﻲﻠﻠﻤﻟﺍ ﻥﺎﮔﺪﻨﻨﻛ ﻑﺮﺼﻣ ﻕﻮﻘﺣ ﺯﺍ . ﺝ - ﻩﺭﻭﺎﺸﻣ ﺕﺎﻣﺪﺧ ﻪﺋﺍﺭﺍ ﺖﻳﺎﻤﺣ ﻭ يﺍ ﻪﻴﻠﻋ ﻥﺎﮔﺪﻨﻨﻛ ﻑﺮﺼﻣ يﻭﺎﻋﺩ ﺯﺍ ﻲﻳﺎﻀﻗ ﺮﻋ ﻒﻠﺨﺘﻣ ﻥﺎﮔﺪﻨﻨﻛ ﻪﺿ INTRODUCTION TO CSR‐DC www.csriran.com ﺰﻛﺮﻣ فاﺪﻫا - ﺶﻳﺍﺰﻓﺍ ﻲﻫﺎﮔﺁ ﻲﻣﺎﻤﺗ ﻥﺍﺮﮕﻳﺯﺎﺑ ﻭ يﺫ ﻥﺎﻌﻔﻧ ﺮﮐﺫ ﻩﺪﺷ ﺯﺍ يﺎﻀﻓ ﺐﺴﮐ ﻭ ﺭﺎﮐ ﻲﻨﺘﺒﻣ ﺮﺑ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺖﮐﺮﺷ ﺎﻫ CSR - يﺩﺎﺼﺘﻗﺍ يﺎﻬﻫﺎﮕﻨﺑ ﻥﺎﻴﻣ ﺭﺩ ﻲﺘﮐﺮﺷ ﺖﻴﻤﮐﺎﺣ ﺞﻳﻭﺮﺗ - ﺩﺎﺠﻳﺍ ﻪﻨﻴﻣﺯ يﺎﻫ ﺖﮐﺭﺎﺸﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺶﺨﺑ ﻲﺻﻮﺼﺧ ﺭﺩ ﻩﺭﺍﺩﺍ ﻪﻌﻣﺎﺟ - ﺩﺭﺍﻭ ﻥﺩﺮﮐ ﻉﻮﺿﻮﻣ CSR ﻪﺑ ﻩﺯﻮﺣ ﺖﺳﺎﻴﺳ يﺎﻬﻳﺭﺍﺬﮔ ﻥلاﮐ ﻲﺳﺎﻴﺳ ﻭ يﺩﺎﺼﺘﻗﺍ - ﺶﻳﺍﺰﻓﺍ ﻲﻫﺎﮔﺁ ﻥﺍﺮﻳﺪﻣ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﻩﺯﻮﺣ يﺎﻬﺘﻴﻟﻮﺌﺴﻣ ﺩﻮﺧ ﺭﺩ ﻝﺎﺒﻗ ﻪﻌﻣﺎﺟ - ﺪﻨﻤﻧﺍﻮﺗ يﺯﺎﺳ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﻪﻨﻴﻣﺯ ﻲﮕﻧﻮﮕﭼ ﺶﻴﭘ ﻲﻨﻴﺑ ﺕﺍﺭﺎﻈﺘﻧﺍ يﺫ ﻥﺎﻌﻔﻧ - ﺩﺎﺠﻳﺍ ﺖﻴﺳﺎﺴﺣ ﺩ ﺭ ﻪﻌﻣﺎﺟ ﻭ ﻡﺩﺮﻣ ﺖﺒﺴﻧ ﻪﺑ ﺖﻴﻟﻮﺌﺴﻣ يﺎﻫ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ - ﺩﺎﺠﻳﺍ ﺖﻴﺳﺎﺴﺣ ﺭﺩ ﻪﻧﺎﺳﺭ ﺎﻫ ﻭ يﺎﻬﻧﺎﻣﺯﺎﺳ ﺮﻴﻏ ﻲﺘﻟﻭﺩ ) NGO ( ﺖﺒﺴﻧ ﻪﺑ ﺖﻴﻟﻮﺌﺴﻣ يﺎﻫ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ - ﺐﻠﺟ ﻥﺩﺮﮐ ﺰﮐﺍﺮﻣ ﻲﺗﺎﻘﻴﻘﺤﺗ ﻭ ﻲﻫﺎﮕﺸﻧﺍﺩ ﻪﺑ ﺶﻫﻭﮋﭘ ﺭﺩ ﺩﺭﻮﻣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ - ﺵﺮﺘﺴﮔ ﻪﻌﺳﻮﺗ يﺎﻬﺗﺭﺎﻬﻣ ﺖﻳﺮﻳﺪﻣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﻲﺘﻛﺮﺷ - ﺶﻳﺍﺰﻓ ﻥﺍﻮﺗ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﻪﻨﻴﻣﺯ ﻲﮕﻧﻮﮕﭼ ﺰﮐﺮﻤﺗ ﺮﺑ ﻩﺪﻨﻳﺁ يﺍﺮﺑ ﺶﻴﭘ ﻲﻨﻴﺑ ﻖﻳلاﻋ ﻲﻣﻮﻤﻋ - ﻲﻳﺎﻨﺷﺁ ﺎﺑ ﻩﻮﺤﻧ ﻲﻧﺎﺒﻴﺘﺸﭘ ﻭ ﺖﻳﻮﻘﺗ ﺎﻬﺘﮐﺮﺷ ﺯﺍ ﻊﻣﺍﻮﺟ ﺩﻮﺧ ﻭ ﺶﻘﻧ ﺎﻬﻧﺁ ﺭﺩ ﻪﻌﺳﻮﺗ ﺭﺍﺪﻳﺎﭘ - ﺩﻮﺒﻬﺑ ﻥﺍﻮﺗ ﻲﻳﺎﺳﺎﻨﺷ ﻭ ﻲﺑﺎﻳﺯﺭﺍ ﺎﻬﺘﮐﺮﺷ ﺯﺍ ﺕﺍﺮﻴﺛﺎﺗ ﻑﺍﺪﻫﺍ ،يﺪﻴﻠﮐ يﮋﺗﺍﺮﺘﺳﺍ ،ﺎﻫ ﺕﺎﻣﺍﺪﻗﺍ ﻭ يﺎﻬﺷﻭﺭ ﻳﺍﺮﺟﺍ ﻲ ﻥﺎﺷ ﺮﺑ ﺕﺎﻋﻮﺿﻮﻣ ﻲﻧﻮﻧﺎﻗ / ﻲﺗﺍﺭﺮﻘﻣ / ﻲﻗلاﺧﺍ ﺕﺎﻋﻮﺿﻮﻣ ﺩﺭﻮﻣ ﻪﻗلاﻋ ﺰﮐﺮﻣ ﻩﺪﻤﻋ ﻦﻳﺮﺗ ﻲﺜﺣﺎﺒﻣ ﻪﮐ ﻲﻣ ﺪﻧﺍﻮﺗ ﺭﺩ ﻦﻳﺍ ﺰﮐﺮﻣ ﺩﺭﻮﻣ ﺪﻴﮐﺎﺗ ﺭﺍﺮﻗ ﻲﻣ ﺩﺮﻴﮔ ﻭ ﺯﺍ يﺎﻬﺘﻳﻮﻟﻭﺍ ﺖﻴﻟﺎﻌﻓ ﻦﻳﺍ ﺰﮐﺮﻣ ﺖﺳﺍ ﻪﺑ ﺡﺮﺷ ﺮﻳﺯ ﺪﻫﺍﻮﺧ ﺩﻮﺑ : - ﺖﻴﻟﻮﺌﺴﻣ يﺎﻫ ﻲﻋﺎﻤﺘﺟﺍ يﺎﻬﻫﺎﮕﻨﺑ ﺐﺴﮐ ﻭ ﺭﺎﮐ - ﻲﺘﮐﺮﺷ ﺖﻴﻤﮐﺎﺣ - ﻕﻮﻘﺣ ﻑﺮﺼﻣ ﻥﺎﮔﺪﻨﻨﮐ - ﺖﻴﻟﻮﺌﺴﻣ ﺖﮐﺮﺷ ﺭﺩ ﺮﺑﺍﺮﺑ ﻥﺍﺭﺍﺪﻣﺎﻬﺳ ﻭ ﻥﺎﻨﮐﺭﺎﮐ - ﺖﻴﻟﻮﺌﺴﻣ ﺖﮐﺮﺷ ﺭﺩ ﺮﺑﺍﺮﺑ ﻥﺎﻳﺮﺘﺸﻣ - ﺎﻬﺘﮐﺮﺷ ﻭ ﺖﻳﺎﻋﺭ ﻕﻮﻘﺣ ﺮﺸﺑ / يﺪﻧﻭﺮﻬﺷ - ﺶﻘﻧ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﻪﻌﺳﻮﺗ ﺭﺍﺪﻳﺎﭘ - ﺖﮐﺮﺣ ﺎﻬﺘﮐﺮﺷ ﻪﺑ يﻮﺳ ﻲﻟﺎﻌﺗ ﻲﻧﺎﻣﺯﺎﺳ - ﺶﻘﻧ ﺖﻟﻭﺩ ﺭﺩ ﺞﻳﻭﺮﺗ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ - ﺶﻘﻧ يﺎﻬﻧﺎﻣﺯﺎﺳ ﻴﻏ ﻲﺘﻟﻭﺩﺮ ﻭ ﻪﻧﺎﺳﺭ ﺎﻫ ﺭﺩ ﺞﻳﻭﺮﺗ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ - ﻪﺴﻳﺎﻘﻣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺭﺩ يﺎﻬﺘﮐﺮﺷ ﻲﻧﺍﺮﻳﺍ ﻭ ﺪﻨﭼ ﻲﺘﻴﻠﻣ INTRODUCTION TO CSR‐DC www.csriran.com ﻪﻣﺎﻧﺮﺑ يﺎﻫ ﺰﻛﺮﻣ ﻪﺑ ﺭﻮﻈﻨﻣ ﺞﻳﻭﺮﺗ ﻭ ﺵﺯﻮﻣﺁ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﺭﻮﺸﮐ ) يﺭﺍﺬﮕﺘﺳﺎﻴﺳ ﺞﻳﻭﺮﺗ CSR ( ﻲﻣ ﺖﺴﻳﺎﺑ ﻩﺎﮔﺪﻳﺩ ﻭ ﻊﻓﺎﻨﻣ ﻪﻤﻫ يﺫ ﻥﺎﻌﻔﻧ ﻂﺒﺗﺮﻣ ﺎﺑ ﻉﻮﺿﻮﻣ ﺍﺭ ﺭﺩ ﺮﻈﻧ ﺖﻓﺮﮔ ﻭ ﺪﻧﻮﻴﭘ ﻥﺎﻴﻣ ﻊﻓﺎﻨﻣ ﻭ يﺎﻬﻫﺎﮔﺪﻳﺩ ﻦﻳﺍ يﺫ ﻥﺎﻌﻔﻧ ﺕﺎﻣﺍﺪﻗﺍ ﺭﺎﻨﮐ ﺭﺩ ﺩﺩﺮﮔ ﺭﻮﺸﮐ ﺭﺩ ﻲﺘﮐﺮﺷ ﻲﻋﺎﻤﺘﺟﺍ ﺖﻴﻟﻮﺌﺴﻣ ﺞﻳﻭﺮﺗ ﻩﺪﻨﻨﮐ ﻞﻴﻬﺴﺗ ﺪﻧﺍﻮﺗ ﻲﻣ ﻥﺍﺮﮕﻳﺯﺎﺑ ﻦﻳﺍ ﻂﺳﻮﺗ ﻪﺘﻓﺮﮔ ﺕﺭﻮﺻ . ﮋﺗﺍﺮﺘﺳﺍ ي يﺎﻫ يﺭﻮﺤﻣ ﺰﮐﺮﻣ ﻩﺪﺷ ﺮﮐﺫ ﻑﺍﺪﻫﺍ ﻪﺑ ﻪﺟﻮﺗ ﺎﺑ ﺮﺑ ﺭﺎﻬﭼ ﺭﻮﺤﻣ ﺮﻳﺯ ﺭﺍﻮﺘﺳﺍ ﺖﺳﺍ ، ﺮﺑ ﻦﻴﻤﻫ ﺎﻨﺒﻣ ﻲﺧﺮﺑ ﺯﺍ ﻩﺪﻤﻋ ﻦﻳﺮﺗ ﻪﻣﺎﻧﺮﺑ يﺎﻫ ﺰﮐﺮﻣ ﺭﺩ ﻝﺎﺳ يﺭﺎﺟ ﻪﺑ ﺡﺮﺷ ﺮﻳﺯ ﺖﺳﺍ : ﺶﻳﺍﺰﻓﺍ ﻲﻫﺎﮔﺁ ﻭ ﺩﺎﺠﻳﺍ ﺖﻴﺳﺎﺴﺣ ﺭﺩ ﻪﻌﻣﺎﺟ ﺖﺒﺴﻧ ﻪﺑ ﻉﻮﺿﻮﻣ CSR - يﺭﺍﺰﮔﺮﺑ ﮏﻳ ﺶﻳﺎﻤﻫ ﻲﻠﻣ ﻭ ﻦﻴﺑ ﻲﻠﻠﻤﻟﺍ - ﺖﺧﺎﺳ ﮏﻳ ﻪﻣﺎﻧﺮﺑ ﻲﻧﻮﻳﺰﻳﻮﻠﺗ ﻲﻳﻮﻳﺩﺍﺭ ﺭﺩ ﻁﺎﺒﺗﺭﺍ ﺎﺑ ﻉﻮﺿﻮﻣ - ﺩﺎﺠﻳﺍ ﮏﻳ ﺰﮐﺮﻣ ﻲﺗﺎﻘﻴﻘﺤﺗ ﻭ ﻲﺸﻫﻭﮋﭘ ﺭﺩ ﻁﺎﺒﺗﺭﺍ ﺎﺑ CSR - ﻲﺘﮐﺮﺷ ﺖﻴﻤﮐﺎﺣ ﻭ ﻲﺘﮐﺮﺷ ﻲﻋﺎﻤﺘﺟﺍ ﺖﻴﻟﻮﺌﺴﻣ ﻪﻨﻴﻣﺯ ﺭﺩ ﻒﻠﺘﺨﻣ يﺎﻬﺸﻫﻭﺰﭘ ﻡﺎﺠﻧﺍ - ﻉﻮﺿﻮﻣ ﻦﻳﺍ ﺩﺭﻮﻣ ﺭﺩ ﻲﺒﻟﺎﻄﻣ ﺭﺎﺸﺘﻧﺍ ﺭﻮﻈﻨﻣ ﻪﺑ ﺭﻮﺸﮐ يﺎﻫ ﻪﻧﺎﺳﺭ ﺎﺑ يﺭﺎﮑﻤﻫ - ﻲﺗﺎﻋلاﻃﺍ ﮏﻧﺎﺑ ﺩﺎﺠﻳﺍ ﺴﻣ ﺩﺮﮑﻠﻤﻋ يﺍﺭﺍﺩ يﺎﻬﺘﮐﺮﺷ ﺯﺍ ﻲﻋﺎﻤﺘﺟﺍ ﺖﻴﻟﻮﺌ - ﺭﻮﺸﮐ يﺎﻬﻫﺎﮕﺸﻧﺍﺩ ﺭﺩ ﻲﻋﺎﻤﺘﺟﺍ ﺖﻴﻟﻮﺌﺴﻣ ﻲﺳﺭﺩ ﺪﺣﺍﻭ ﺩﺎﺠﻳﺍ يﺎﻬﺘﺳﺎﻴﺳ ﻲﺠﻳﻭﺮﺗ - ﻲﻓﺮﻌﻣ ﻫﺎﻌﻣ ﻩﺪ Global Compact ﻭ ﻖﻳﻮﺸﺗ يﺎﻬﺘﮐﺮﺷ ﻲﻧﺍﺮﻳﺍ ﻪﺑ ﻦﺘﺳﻮﻴﭘ ﻪﺑ ﻦﻳﺍ ﻩﺪﻫﺎﻌﻣ - ﻲﻓﺮﻌﻣ ﺩﺭﺍﺪﻧﺎﺘﺳﺍ ﺖﻴﻟﻮﺌﺴﻣ يﺮﻳﺬﭘ ﻲﻋﺎﻤﺘﺟﺍ ﻭ ﻲﻳﻮﮕﺨﺳﺎﭘ ﻲﻋﺎﻤﺘﺟﺍ SA8000 - ﻲﻓﺮﻌﻣ ﺩﺭﺍﺪﻧﺎﺘﺳﺍ ﺵﺭﺍﺰﮔ ﻲﻫﺩ ﻲﻋﺎﻤﺘﺟﺍ Global Reporting Initiative - ﻪﺋﺍﺭﺍ ﻲﻳﺎﻫﻮﮕﻟﺍ ﺯﺍ ﻦﻳﺮﺗﺮﺑ يﺎﻀﻋﺍ ﺖﻳﺎﻋﺭ ﻩﺪﻨﻨﮐ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﻛﺮﺷ ﺖ ﺎﻫ - ﻝﺎﻘﺘﻧﺍ ﺏﺭﺎﺠﺗ يﺎﻬﺘﮐﺮﺷ ﺍﺮﻓ ﻲﻠﻣ ﻝﺎﻌﻓ ﺭﺩ ﺭﻮﺸﮐ ﺭﺩ ﻩﺭﺎﺑ ﻉﻮﺿﻮﻣ CSR - ﻩﺰﻳﺎﺟ ﻦﻳﻭﺪﺗ ﻲﺠﻨﺳ ﻥﺎﮑﻣﺍ ﻲﺳﺭﺮﺑ CSR - ﺭﻮﺸﮐ ﻲﺘﻳﺮﻳﺪﻣ ﺕﺎﻳﺮﺸﻧ ﺯﺍ ﻲﮑﻳ ﺎﺑ ﮏﻳﺰﺗﺍﺮﺘﺳﺍ ﺖﮐﺭﺎﺸﻣ ﻭ يﺭﺎﮑﻤﻫ - ﻲﻧﺎﮔﺭﺯﺎﺑ ﻕﺎﺗﺍ ، ﻲﻣلاﺳﺍ ﺲﻧﺍﺮﻔﻨﮐ ﻥﺎﻣﺯﺎﺳ ﻥﻮﭼ يﺍ ﻪﻘﻄﻨﻣ ﻭ ﻲﻠﻠﻤﻟﺍ ﻦﻴﺑ يﺎﻫﺩﺎﻬﻧ ﺎﺑ يﺭﺎﮑﻤﻫ ﻲﻣلاﺳﺍ يﺎﻫﺭﻮﺸﮐ - يﺎﻬﺘﺳﺎﻴﺳ ﻲﺷﺯﻮﻣﺁ ﻭ ﺪﻋﺎﻘﺘﻣ ﻩﺪﻨﻨﮐ - يﺭﺍﺰﮔﺮﺑ ﻩﺭﻭﺩ يﺎﻫ ﻲﺷﺯﻮﻣﺁ ﻪﺑ ﺭﻮﻈﻨﻣ ﻥﺪﻧﺎﺳﺎﻨﺷ ﺭﺎﺛﺁ ﻭ ﺪﻳﺍﻮﻓ CSR يﺍﺮﺑ ﻥﺍﺮﻳﺪﻣ ﺎﻬﺘﮐﺮﺷ ﻭ ﻥﺍﺮﻳﺪﻣ ﻲﺘﻟﻭﺩ - ﺵﺯﻮﻣﺁ ﺎﻀﻋﺍ ﻭ ﻥلاﻮﺌﺴﻣ يﺎﻬﻠﮑﺸﺗ ﻲﺘﻌﻨﺻ ﻭ ﻲﻔﻨﺻ - يﺭﺍﺰﮔﺮﺑ ﺭﺎﻨﻴﻤﺳ ﻲﺷﺯﻮﻣﺍ يﺍﺮﺑ ﺏﺎﺤﺻﺍ ﻪﻧﺎﺳﺭ ، ﺍ ﺏﺍﺰﺣ ﻭ ﺮﻳﺎﺳ يﺫ ﻥﺎﻌﻔﻧ - يﺭﺍﺰﮔﺮﺑ ﻩﺭﻭﺩ يﺎﻫ ﻲﺷﺯﻮﻣﺁ يﺍﺮﺑ ﻥﺎﻳﻮﺠﺸﻧﺍﺩ ﻪﺘﺷﺭ يﺎﻫ ﺖﻳﺮﻳﺪﻣ ، ﺭﺎﮐ ﻲﻨﻳﺮﻓﺁ ﻭ ... - ﻲﺘﮐﺮﺷ ﺖﻴﻟﻮﺌﺴﻣ يﺎﻫﺭﺍﺰﺑﺍ يﺮﻴﮔ ﺭﺎﮐ ﻪﺑ ﺭﺩ يﺩﺎﺼﺘﻗﺍ يﺎﻬﻫﺎﮕﻨﺑ ﺰﻴﻬﺠﺗ - ﻲﺘﮐﺮﺷ ﺖﻴﻟﻮﺌﺴﻣ يﺎﻫ يﮋﺗﺍﺮﺘﺳﺍ ﻦﻴﻴﻌﺗ ﻪﻨﻴﻣﺯ ﺭﺩ يﺩﺎﺼﺘﻗﺍ يﺎﻬﻫﺎﮕﻨﺑ ﻪﺑ ﻩﺭﻭﺎﺸﻣ ﮔ ﻥﺪﻧﺎﺠﻨ ﻉﻮﺿﻮﻣ CSR ﻪﺑ ﻩﺯﻮﺣ ﺖﺳﺎﻴﺳ يﺎﻬﻳﺭﺍﺬﮔ ﻥلاﮐ ﻲﺳﺎﻴﺳ ﻭ يﺩﺎﺼﺘﻗﺍ - يﺭﺍﺰﮔﺮﺑ ﺖﺴﺸﻧ يﺎﻫ ﮎﺮﺘﺸﻣ ﺎﺑ ﺰﮐﺍﺮﻣ يﺭﺍﺬﮕﺘﺳﺎﻴﺳ ﻭ ﻲﺸﻫﻭﮋﭘ ﺭﻮﺸﮐ - ﻁﺎﺒﺗﺭﺍ ﮏﻴﻧﺎﮔﺭﺍ ﻭ ﻝﺎﻌﻓ ﺎﺑ ﻥﺍﺮﮕﻳﺯﺎﺑ ﻭ يﺫ ﻥﺎﻌﻔﻧ ﻲﺘﻟﻭﺩ ﻥﻮﭼ ﻪﺘﻴﻤﮐ ﻲﻠﻣ ﻪﻌﺳﻮﺗ ﺭﺍﺪﻳﺎﭘ ، ﺕﺭﺍﺯﻭ ،ﺭﺎﮐ ﻪﺴﺳﻮﻣ ﺩﺭﺍﺪﻧﺎﺘﺳﺍ ﻭ ... - يﺭﺎﮑﻤﻫ ﺭﺩ ﻪﻨﻴﻣﺯ ﻦﻳﻭﺪﺗ ﺍ ﻲﻳﺎﻫﺩﺭﺍﺪﻧﺎﺘﺳ يﺍﺮﺑ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺖﻛﺮﺷ ﺎﻫ - ﻲﻧﺎﮔﺭﺯﺎﺑ ﻕﺎﺗﺍ ، ﻲﻣلاﺳﺍ ﺲﻧﺍﺮﻔﻨﮐ ﻥﺎﻣﺯﺎﺳ ﻥﻮﭼ يﺍ ﻪﻘﻄﻨﻣ ﻭ ﻲﻠﻠﻤﻟﺍ ﻦﻴﺑ يﺎﻫﺩﺎﻬﻧ ﺎﺑ يﺭﺎﮑﻤﻫ ﻲﻣلاﺳﺍ يﺎﻫﺭﻮﺸﮐ INTRODUCTION TO CSR‐DC www.csriran.com ﺰﻛﺮﻣ ﻲﻧﺎﻣزﺎﺳ رﺎﺘﺧﺎﺳ ﺞﻳﻭﺮﺗ ﺰﮐﺮﻣ ﺩ ﺖﻴﻟﺎﻌﻓ ﻪﺑ ﻥﺍﺪﻨﻣ ﻪﻗلاﻋ ﻭ ﻥﺎﺼﺼﺨﺘﻣ ،ﻲﺻﻮﺼﺧ ﻭ ﻲﺘﻟﻭﺩ يﺎﻬﻧﺎﻣﺯﺎﺳ ﻥﺎﮔﺪﻨﻳﺎﻤﻧ ﺯﺍ ﻞﮑﺸﺘﻣ ﻪﮐ يﺭﺍﺬﮕﺘﺳﺎﻴﺳ يﺍﺭﻮﺷ ﻂﺳﻮﺗ ﺎﻬﺘﮐﺮﺷ ﻲﻋﺎﻤﺘﺟﺍ ﺖﻴﻟﻮﺌﺴﻣ ﺩﻮﺷ ﻲﻣ ﺖﻳﺮﻳﺪﻣ ،ﺖﺳﺍ ﻪﻨﻴﻣﺯ ﻦﻳﺍ ﺭ . يﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﺖﺳﺩ ﺭﺩ ﺭﺎﺘﺧﺎﺳ ﻲﻧﻮﻨﮐ ﺭﺎﺘﺧﺎﺳ INTRODUCTION TO CSR‐DC www.csriran.com ﺰﻛﺮﻣ نﺎﻛرا ﻒﻳﺎﻇو حﺮﺷ : يﺭﺍﺬﮕﺘﺳﺎﻴﺳ يﺍﺭﻮﺷ : - ﻦﻴﻴﻌﺗ ﻂﺧ ﻲﺸﻣ يﺎﻫ ﺎﻫﺩﺮﺒﻫﺍﺭ ﻭ ﺖﺳﺎﻴﺳ يﺎﻫ ﻲﻳﺍﺮﺟﺍ ﺭﺩ ﺩﺭﻮﻣ ﺖﻴﻟﺎﻌﻓ يﺎﻫ ﺰﮐﺮﻣ - ﻊﻓﺭ ﺕلاﻜﺸﻣ ﻲﻟﺎﻤﺘﺣﺍ ﻭ ﻡﺎﺠﻧﺍ ﺕﺪﻋﺎﺴﻣ يﺎﻫ ﻪﻣﺯلا ﺖﻬﺟ يﺍﺮﺟﺍ ﺮﻫ ﻪﭼ ﺮﺘﻬﺑ ﺮﻣ يﺎﻫ ﻪﻣﺎﻧﺮﺑ ﺰﮐ - ﻲﺳﺭﺮﺑ ﺕﺎﺷﺭﺍﺰﮔ ﻩﺮﺸﺘﻨﻣ ﻥﺁ ﺮﺑ ﺕﺭﺎﻈﻧ ﻭ ﺰﮐﺮﻣ ﻂﺳﻮﺗ - ﻪﺋﺍﺭﺍ يﺎﻫﺩﺎﻬﻨﺸﻴﭘ ﻡﺯلا ﻪﺑ ﺰﮐﺮﻣ ﺭﺩ يﺍﺮﺟﺍ ﺩﻮﺧ يﺎﻫ ﻪﻣﺎﻧﺮﺑ - ﻲﺳﺭﺮﺑ ﺕلاﻜﺸﻣ ﻲﻟﺎﻤﺘﺣﺍ ﻭ ﻪﻳﺍﺭﺍ يﺎﻫﺭﺎﮑﻫﺍﺭ ﺮﺛﻮﻣ يﺍﺮﺑ يﺍﺮﺟﺍ ﺮﻫ ﻪﭼ ﺮﺘﻬﺑ ﻪﻣﺎﻧﺮﺑ يﺎﻫ ﺰﮐﺮﻣ - ﺐﻠﺟ ﺮﻈﻧ ﻭ ﺖﮐﺭﺎﺸﻣ ﻩﺎﮕﺘﺳﺩ يﺎﻫ ﻲﻳﺍﺮﺟﺍ ﺭﺩ يﺍﺮﺟﺍ ﺮﻫ ﻪﭼ ﺮﺘﻬﺑ ﻪﻣﺎﻧﺮﺑ يﺎﻫ ﺮﻣ ﺰﮐ ﺰﮐﺮﻣ يﺭﺍﺬﮕﺘﺳﺎﻴﺳ يﺍﺭﻮﺷ ﺕﺎﺴﻠﺟ ۲ ﺩﺩﺮﮕﻴﻣ ﻞﻴﮑﺸﺗ ﻩﺩﺎﻌﻟﺍ ﻕﻮﻓ ﻪﺴﻠﺟ ﺰﮐﺮﻣ ﺲﻴﻳﺭ ﻥﺍﻮﺧﺍﺮﻓ ﻪﺑ ﻪﺟﻮﺗ ﺎﺑ ﺯﺎﻴﻧ ﺕﺭﻮﺻ ﺭﺩ ﻭ ﺩﺩﺮﮔ ﻲﻣ ﻞﻴﮑﺸﺗ ﻝﺎﺳ ﺭﺩ ﺭﺎﺑ . ﻲﻳﺍﺮﺟﺍ ﺖﺌﻴﻫ ) يﺰﮐﺮﻣ يﺍﺭﻮﺷ ( : - ﺰﮐﺮﻣ يﺭﺍﺬﮕﺘﺳﺎﻴﺳ يﺍﺭﻮﺷ ﺕﺎﺑﻮﺼﻣ يﺍﺮﺟﺍ ﻭ يﺮﻴﮕﻴﭘ - ﺰﮐﺮﻣ يﺎﻫ يﮋﺗﺍﺮﺘﺳﺍ ﻭ ﺎﻫ ﻪﻣﺎﻧﺮﺑ يﺍﺮﺟﺍ ﻭ يﺮﻴﮕﻴﭘ - ﺪﻬﮕﻧ يﺭﺍ ﻭ يﺪﻣﺁﺯﻭﺭ ﺕﺍﺪﻨﺘﺴﻣ ﻲﻳﺍﺮﺟﺍ ﺰﮐﺮﻣ - ﻡﺎﺠﻧﺍ يﺎﻬﻴﮕﻨﻫﺎﻤﻫ ﻡﺯلا ﺖﻬﺟ يﺭﺍﺰﮔﺮﺑ ﺕﺎﺴﻠﺟ يﺍﺭﻮﺷ ﺖﺳﺎﻴﺳ يﺭﺍﺬﮔ - يﺭﺍﺬﮕﺘﺳﺎﻴﺳ يﺍﺭﻮﺷ ﺕﺎﺴﻠﺟ ﺭﻮﺘﺳﺩ ﻦﻴﻴﻌﺗ - ﺕﺍﺩﺎﻬﻨﺸﻴﭘ ﻭ ﺕﺍﺮﻈﻧ يﺯﺎﺳ ﺪﻨﺘﺴﻣ يﺎﻬﻫﻭﺮﮔﺭﺎﮐ ﺭﺩ ﻲﺳﺭﺮﺑ ﺭﻮﻈﻨﻣ ﻪﺑ ﺰﮐﺮﻣ يﺍﺭﻮﺷ يﺭﺍﺬﮕﺘﺳﺎﻴﺳ - ﺮﻣ ﻲﻓﺮﻌﻣ ﺭﻮﻈﻨﻣ ﻪﺑ ﻲﻧﺎﺳﺭ ﻉلاﻃﺍ يﺎﻫ ﻪﻣﺎﻧﺮﺑ ﻦﻴﻴﻌﺗ ﻥﺎﻌﻔﻧ يﺫ ﻪﺑ ﺰﮐ INTRODUCTION TO CSR‐DC www.csriran.com - ﻲﺘﻛﺮﺷ ﻲﻋﺎﻤﺘﺟا ﺖﻴﻟﻮﺌﺴﻣ يﺎﻬﺘﻴﻟﺎﻌﻓ زا لﺎﺜﻣ ﺪﻨﭼ ﺖﮐﺮﺷ يﺎﻬﺑﺁ ﻲﻧﺪﻌﻣ ﺪﻧﻭﺎﻣﺩ ﺎﺑ يﺭﺎﮑﻤﻫ ﻒﺴﻴﻧﻮﻳ ﻥﺍﺮﻳﺍ ﺭﺩ ﺮﻈﻧ ﺩﺭﺍﺩ ﺡﺮﻃ “ يﺁ ﺎﺑ ﻩلاﮐ ” ﺍﺭ ﻪﺑ ﺭﻮﻈﻨﻣ ﻣﺁ ﺵﺯﻮ ۴۵۰۰ ﮎﺩﻮﮐ ﺭﺩ ۱۲ ﺮﻬﺷ ﻭ ۹۶ ﺎﺘﺳﻭﺭ ﺯﺍ ﻭﺮﺤﻣ ﻦﻳﺮﺗ ﻖﻃﺎﻨﻣ ﻥﺍﺮﻳﺍ ﺍﺮﺟﺍ ﺪﻨﮐ INTRODUCTION TO CSR‐DC www.csriran.com ﺒﺷ يرﺎﻜﻤﻫ ﻪﻜ : ﻬﺑ ﻕﺍﺭﻭﺍ ﺱﺭﻮﺑ ﺖﮐﺮﺷ ﺎ ﺭﺍﺩ ﻡﺎﻋ ﻲﻣﺎﻬﺳ ﻥﺍﺮﻬﺗ ﻦﻳﺍ ﺰﮐﺮﻣ ﻪﺑ ﻥﺍﻮﻨﻋ ﻦﻴﻟﻭﺍ ﻪﺴﺳﻮﻣ ﻲﻧﺍﺮﻳﺍ ﻪﺑ ﺖﻳﻮﻀﻋ ﻩﺪﻫﺎﻌﻣ ﻲﻧﺎﻬﺟ ﻥﺎﻣﺯﺎﺳ ﻞﻠﻣ UN Global Compact ﻩﺪﻣﺁﺭﺩ ﺖﺳﺍ ﻭ ﺮﻫ ﻪﻟﺎﺳ ﻲﺷﺭﺍﺰﮔ ﺯﺍ يﺎﻬﺘﻴﻟﺎﻌﻓ ﺩﻮﺧ ﺍﺭ ﺮﺑ ﺱﺎﺳﺍ ﻡﺍﺮﺘﺣﺍ ﻪﺑ ۱۰ ﻞﺻﺍ ﻦﻳﺍ ﻩﺪﻫﺎﻌﻣ ﻪﺑ ﻥﺎﻣﺯﺎﺳ ﻞﻠﻣ ﺍ ﻪﻳﺍﺭ ﺪﻫﺪﻴﻣ . ﻦﻴﻨﭽﻤﻫ ﻦﻳﺍ ﺰﮐﺮﻣ ﺎﺗ ﻥﻮﻨﮐ ﻪﻣﺎﻧﺮﺑ يﺎﻫ ﺩﻮﺧ ﺍﺭ ﺎﺑ ﻑﺪﻫ ﺞﻳﻭﺮﺗ ﻡﻮﻬﻔﻣ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﺑ ﺖﮐﺭﺎﺸﻣ ﻲﻳﺎﻫﺩﺎﻬﻧ ﻥﻮﭼ - ﻪﻣﺎﻧﺮﺑ ﻥﺍﺮﻤﻋ ﻭ ﻪﻌﺳﻮﺗ ﻥﺎﻣﺯﺎﺳ ،ﻞﻠﻣ - ﻕﻭﺪﻨﺻ ﻥﺎﮐﺩﻮﮐ ﻥﺎﻣﺯﺎﺳ ،ﻞﻠﻣ - ﺰﮐﺮﻣ ﺕﺎﻘﻴﻘﺤﺗ ﮏﻳﮋﺗﺍﺮﺘﺳﺍ ﻊﻤﺠﻣ ﺺﻴﺨﺸﺗ ﺖﺤﻠﺼﻣ ،ﻡﺎﻈﻧ - ﺩﺎﻴﻨﺑ ﺪﻨﻤﻧﺍﻮﺗ يﺯﺎﺳ ﻊﺑﺎﻨﻣ ،ﻲﻧﺎﺴﻧﺍ - ﺖﮐﺮﺷ ،ﮏﭘﺍﺮﺘﺗ ﺖﮐﺮﺷ OMV ، ﻭﺭﺩﻮﺧ ﻥﺍﺮﻳﺍ ﻡﺎﺗ ﺖﮐﺮﺷ - ﻥﺍﺮﻳﺍ ﻥﺩﺎﻌﻣ ﻭ ﻊﻳﺎﻨﺻ ﻲﻧﺎﮔﺭﺯﺎﺑ ﻕﺎﺗﺍ - ﺎﻳﺍﺩ ،ﻥﺎﻳﺍﺭ - ﻩﻭﺮﮔ ﻪﻴﺗﺍ ، - ﻩﻭﺮﮔ ﻦﻴﺑ ﻲﻠﻠﻤﻟﺍ ﻡﺎﺳ ﻥﻮﺴﮐﺍ - ﺖﮐﺮﺷ ﺱﺭﻮﺑ ﻕﺍﺭﻭﺍ ﺭﺍﺩﺎﻬﺑ ﻥﺍﺮﻬﺗ - ﻭﺭ ﺖﻳﺮﻳﺪﻣ ﺮﺼﻋ ﻪﻳﺮﺸﻧ ، ﻪﻳﺎﻣﺮﺳ ﻪﻣﺎﻧﺯ ﺕﺭﺎﺠﺗ ﻮﻳﺩﺍﺭ ، ﻕﻮﻘﺣ ﻲﻠﻠﻤﻟﺍ ﻦﻴﺑ ﻪﻳﺮﺸﻧ ، ﻭ .... . ﻪﺑ ﻡﺎﺠﻧﺍ ﻩﺪﻧﺎﺳﺭ ﺖﺳﺍ . ﺰﮐﺮﻣ ﻦﻳﺍ ﻦﻴﻨﭽﻤﻫ ﺎﺑ ﻞﻴﮑﺸﺗ ﻪﮑﺒﺷ يﺭﺎﮑﻤﻫ ﺯﺍ ﻥلاﺎﻌﻓ ﻭ ﺐﺣﺎﺻ ﻥﺍﺮﻈﻧ ﻩﺯﻮﺣ ﺴﻣ ﺖﻴﻟﻮﺌ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﻞﺧﺍﺩ ﻭ ﺝﺭﺎﺧ ﺯﺍ ﺭﻮﺸﮐ ﻪﻣﺎﻧﺮﺑ يﺎﻫ ﺩﻮﺧ ﺍﺭ ﻪﺑ ﺍﺮﺟﺍ ﻲﻣ ﺩﺭﺍﺬﮔ . ﻪﮐ ﻦﻳﺍ ﻪﮑﺒﺷ ﻥﺍﺭﺎﮑﻤﻫ ﺭﺩ ﻲﺣﺍﺮﻃ ﻦﻳﻭﺪﺗ ﻭ يﺍﺮﺟﺍ ﻪﻣﺎﻧﺮﺑ يﺎﻫ ﺰﮐﺮﻣ ﺖﮐﺭﺎﺸﻣ ﺪﻧﺭﺍﺩ يﺎﻀﻋﺍ ﻪﮑﺒﺷ ﺭﺎﮑﻤﻫ ﻪﺑ ﺡﺮﺷ ﺮﻳﺯ ﺖﺳﺍ : ۱ - ﺮﺘﮐﺩ ﻦﻴﺴﺤﻣلاﻏ ﻲﻧﺍﻭﺩ ۲ - ﻩﺎﺸﻧﺎﻣﺮﮐ ﻲﻠﻋ ﺮﺘﮐﺩ ۳ - ﻲﺸﻫ ﺝﺮﻳﺍ ﺮﺘﮐﺩ ۴ - ﺁ يﺎﻗ ﺎﺿﺮﻴﻠﻋ ﺭﺍﻭﺪﻴﻣﺍ ۵ - ﻗﺁ يﺎ ﺪﻤﺤﻣ ﻦﺴﺣ ﻲﻣﺎﻣﺍ ۶ - يﺯﺎﻤﻧ ﺮﻗﺎﺑ ﺪﻤﺤﻣ يﺎﻗﺁ INTRODUCTION TO CSR‐DC www.csriran.com نﺎﺴﺳﻮﻣ : ۱- ﺎﺿﺮﻴﻠﻋ ﺭﺍﻭﺪﻴﻣﺍ - ﺰﮐﺮﻣ ﺲﻴﻳﺭ يﻭ يﺍﺭﺍﺩ ﮎﺭﺪﻣ ﺲﻧﺎﺴﻴﻟ ﺭﺩ ﻪﺘﺷﺭ ﻡﻮﻠﻋ ﻲﺳﺎﻴﺳ ﻭ ﻕﻮﻓ ﺲﻧﺎﺴﻴﻟ ﺭﺩ ﻪﺘﺷﺭ ﺖﺳﺎﻴﺳ يﺭﺍﺬﮔ ﻤﻋ ﻲﻣﻮ ﺯﺍ ﻩﺎﮕﺸﻧﺍﺩ ﻥﺍﺮﻬﺗ ﻭ ﺖﻳﺮﻳﺪﻣ ﻲﻳﺍﺮﺟﺍ ﺐﺴﮐ ﻭ ﺭﺎﮐ ﺖﻴﻟﻮﺌﺴﻣ ﺮﻳﺬﭘ ﺯﺍ ﻩﺎﮕﺸﻧﺍﺩ ﻡﺎﻬﮕﻨﻴﺗﺎﻧ ﻥﺎﺘﺴﻠﮕﻧﺍ ﻲﻣ ﺪﺷﺎﺑ . يﻭ ﺶﻴﭘ ﺯﺍ ﻦﻳﺍ ﺭﺩ ﺖﮐﺮﺷ ﻪﻴﺗﺁ ﺭﺎﻬﺑ ﻝﻮﻐﺸﻣ ﻪﺑ ﺖﻴﻟﺎﻌﻓ ﻩﺩﻮﺑ ﺖﺳﺍ ﻪﮐ ﻩﺭﻭﺎﺸﻣ يﺎﻫ ،يﺩﺎﺼﺘﻗﺍ ﻲﺳﺎﻴﺳ ﺍﺭ ﺭﺩ ﺭﺎﻴﺘﺧﺍ ﻪﻳﺎﻣﺮﺳ ﻥﺍﺭﺍﺬﮔ ﻲﺟﺭﺎﺧ ﺭﺍﺮﻗ ﻲﻣ ﻩﺩﺍﺩ ﺖﺳﺍ . يﻭ ﻥﺎﻳﺎﭘ ﻪﻣﺎﻧ ﻩﺭﻭﺩ ﻲﺳﺎﻨﺷﺭﺎﮐ ﺪﺷﺭﺍ ﺩﻮﺧ ﺍﺭ ﺎﺑ ﻥﺍﻮﻨﻋ يﺭﺍﺬﮕﺘﺳﺎﻴﺳ ﺖﻣﻮﮑﺣ ﺭﺩ ﺞﻳﻭﺮﺗ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﻪﺑ ﻥﺎﻳﺎﭘ ﻩﺪﻧﺎﺳﺭ ﺖﺳﺍ ﻭ يﺎﻬﺘﻴﻟﺎﻌﻓ ﻲﻧﻮﮔﺎﻧﻮﮔ ﺍﺭ ﺭﺩ ﻦﻳﺍ ﻁﺎﺒﺗﺭﺍ ﻪﺑ ﻡﺎﺠﻧﺍ ﻩﺪﻧﺎﺳﺭ ﺖﺳﺍ . ﻦﻴﻨﭽﻤﻫ ﻥﺎﺸﻳﺍ ﻲﺗﺪﻣ ﺮﻴﺑﺩ ﻪﺘﻴﻤﮐ ﺞﻳﻭﺮﺗ ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﺮﺘﻓﺩ ﻪﻣﺎﻧﺮﺑ ﻥﺍﺮﻤﻋ ﻥﺎﻣﺯﺎﺳ ﻞﻠﻣ ﺪﺤﺘﻣ ﺭﺩ ﻥﺍﺮﻳﺍ ﻧﺍ ﻩﺩﻮﺑ ﺪ . ﻥﺎﺸﻳﺍ ﻦﻴﻨﭽﻤﻫ ﺱﺭﺪﻣ ﻩﺭﻭﺩ ﻲﻳﺎﻫ ﻲﺷﺯﻮﻣﺁ يﺍﺮﺑ ﻥﺍﺮﻳﺪﻣ ﻲﺘﻌﻨﺻ ﻭ يﺭﺎﺠﺗ ﺎﺑ ﻥﺍﻮﻨﻋ " ﺖﻴﻟﻮﻴﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﺭﺩ ﻝﺪﻣ EFQM "ﻭ " ﺖﻴﻟﻮﺌﺴﻣ ﻲﻋﺎﻤﺘﺟﺍ ﺎﻬﺘﮐﺮﺷ ﻪﺑ ﻥﺍﻮﻨﻋ ﮏﻳ يﮋﺗﺍﺮﺘﺳﺍ يﺭﺎﺠﺗ " ﺭﺩ ﻪﺴﺳﻮﻣ ﻪﺸﻳﺪﻧﺍ ﺭﺎﮐ ﻦﻳﺮﻓﺁ ﻲﻣ ﺪﺷﺎﺑ . يﻭ ﻢﻫ ﻥﻮﻨﮐﺍ ﺭﻭﺎﺸﻣ ﺪﺷﺭﺍ ﺖﮐﺮﺷ ﻩﺭﻭﺎﺸﻣ ﺵﺯﺭﺍ ﻦﻳﺮﻓﺍ ﺭﺍﺪﻳﺎﭘ ﻲﻣ ﺪﺷﺎﺑ . ي ِِﻭ ﺭﻭﺎﺸﻣ ﻩ يﺎِﻫ ﻲ ِِﻧﻮﮔﺎﻧﻮﮔ ﺍﺭ ﻪﺑ ﻲ ِِﻳﺎِﻬﺘﮐﺮﺷ ﻥﻮﭼ Nestle ، OMV ، ﻭ ﻥﺎﻤﺘﺧﺎﺳ ﻲﻠﻣ ﺖﮐﺮﺷ ،ﻭﺭﺩﻮﺧ ﻥﺍﺮﻳﺍ ﻡﺎﺗ ... ﻪﻳﺍِﺭﺍ ﻩﺩﺍﺩ ﺖﺳﺍ . ۲ - ﻲﻤﻴﻫاﺮﺑا رﺎﻳزﺎﻣ - ﻞﻠﻤﻟا ﻦﻴﺑ رﻮﻣا ﺮﻳﺪﻣ ﻭ ي ﺍﺭﺍﺩ ي ﻟ ﮎﺭﺪﻣ ﻴ ﺲﻧﺎﺴ ﺭﺩ ﻒﻳﺮﺷ ﻩﺎﮕﺸﻧﺍﺩ ﺯﺍ ﻕﺮﺑ ﻲﺳﺪﻨﻬﻣ ﻟ ﻕﻮﻓ ﻭ ﻴ ﺎﺴ ﺲﻧ ﻪﺘﺷﺭ ﺭﺩ ﻲﻳﺍﺮﺟﺍ ﺖﻳﺮﻳﺪﻣ MBA ﺪﺷﺎﺑ ﻲﻣ ﻒﻳﺮﺷ ﻩﺎﮕﺸﻧﺍﺩ ﺯﺍ . ﻪﺑ ﺍﺭ يﺩﺎﺼﺘﻗﺍ ﻭ ﻲﻟﺎﻣ يﺎﻫ ﻩﺭﻭﺎﺸﻣ ﻥﻮﻨﮐ ﺎﺗ يﻭ ﺑ ﺮﺼﻧ ﺩﺎﻬﺟ ﺖﮐﺮﺷ ﻭ ﻭﺮﻴﻧ ﻩﺎﮕﺸﻫﻭﮋﭘ ، ﻒﻳﺮﺷ ﻩﺎﮕﺸﻧﺍﺩ ﺭﺩ ﻲﺗﺎﻘﻴﻘﺤﺗ يﺎﻫ ﻩﺯﻭﺮﭘ ﺯﺍ يﺭﺎﻴﺴﺑ ﺭﺎﻴﺘﺳﺩ ﻭ ﺖﺳﺍ ﻩﺩﺮﮐ ﻪﻳﺍﺭﺍ ﻲﺟﺭﺎﺧ ﻭ ﻲﻠﺧﺍﺩ يﺎﻬﺘﮐﺮﺷ ﺖﺳﺍ ﻩﺩﻮ . ۳ - ﻲﻤﻈﻧ اﺪﻧ - يارﻮﺷ ﺮﻴﺑد يﺰﻛﺮﻣ يﻭ ﻍﺭﺎﻓ ﻞﻴﺼﺤﺘﻟﺍ ﻲﺳﺎﻨﺷﺭﺎﮐ ﺪﺷﺭﺍ ﻡﻮﻠﻋ ﻲﺳﺎﻴﺳ ﺯﺍ ﻩﺎﮕﺸﻧﺍﺩ ﻪﻣلاﻋ ﻲﻳﺎﺒﻃﺎﺒﻃ ﻲﻣ ﺪﺷﺎﺑ . ﺖﺳﺍ ﻩﺩﻮﺑ ﺖﻴﻟﺎﻌﻓ ﻪﺑ ﻝﻮﻐﺸﻣ ﺯﻮﻣﺍﺭﺎﮐ ﻥﺍﻮﻨﻋ ﻪﺑ ﻥﺎﻤﻟﺁ ﺭﺩ ﻲﺗﺎﻘﻴﻘﺤﺗ ﻪﺴﺳﻮﻣ ﮏﻳ ﺭﺩ ﺍﺭ ﻲﺗﺪﻣ ﻦﻴﻨﭽﻤﻫ يﻭ . ﺯﺍ ﺶﻴﺑ ﻥﺎﺸﻳﺍ ۴ ﻪﺑ ﻝﺎﺳ ﻥﺍﻮﻨﻋ ﺱﺎﻨﺷﺭﺎﮐ ﺪﺷﺭﺍ ﺭﺩ ﺖﮐﺮﺷ ﻪﻴﺗﺁ ﺭﺎﻬﺑ ﻝﻮﻐﺸﻣ ﻪﺑ ﺍ ﻩﺩﻮﺑ ﺖﻴﻟﺎﻌﻓ ﺪﻨﺷﺎﺑ ﻲﻣ ﻲﻧﺍﺮﻳﺍ ﻥﺍﺮﻳﺪﻣ ﻲﻠﻠﻤﻟﺍ ﻦﻴﺑ ﻦﻤﺠﻧﺍ ﻥﺍﺮﻳﺍ ﺮﺘﻓﺩ ﺮﻳﺪﻣ ﻥﻮﻨﮐﺍ ﻢﻫ ﻭ ﺪﻧ . ﻥﺎﺸﻳﺍ ﺮﻴﺑﺩ يﺍﺭﻮﺷ يﺰﮐﺮﻣ ﺰﮐﺮﻣ ﻲﻣ ﺎﻬﺘﮐﺮﺷ ﻲﻋﺎﻤﺘﺟﺍ ﺖﻴﻟﻮﺌﺴﻣ ﺞﻳﻭﺮﺗ ﺪﻨﺷﺎﺑ . ﺪﻨﺷﺎﺑ ﻲﻣ ﺮﻳﺯ ﺡﺮﺷ ﻪﺑ ﺰﮐﺮﻣ يﺰﮐﺮﻣ يﺍﺭﻮﺷ ﺮﮕﻳﺩ يﺎﻀﻋﺍ : ۱ - ﻲﻤﻴﻠﺳ ﺮﺳﺎﻳ ۲ - ﻲﻧﺎﻤﻳﺍ ﻩﺪﻴﻫﺎﻣ ۳ - ﻲﺴﻴﻳﺭ ﻥﻮﻳﺎﺘﮐ ۴ - ﺭﺍﻭﺪﻴﻣﺍ ﻦﺴﺣ ۵ - ﺮﺑﺍ ﻲﻧﺎﻳﺮﻔﻌﺟ ﻢﻴﻫﺍ ﻪﻴﻠﮐ ﺹﺎﺨﺷﺍ ﻲﻘﻴﻘﺣ ﻭ ﻲﻗﻮﻘﺣ ﻲﻣ ﺪﻨﻧﺍﻮﺗ ﺎﺑ ﻞﻴﻤﮑﺗ ﻡﺮﻓ ﻪﻃﻮﺑﺮﻣ ﻭ ﺖﺧﺍﺩﺮﭘ ﻖﺣ ﺖﻳﻮﻀﻋ ﻪﻧلاﺎﺳ ﻪﺑ ﺖﻳﻮﻀﻋ ﻲﻤﺳﺭ ﻦﻳﺍ ﺰﮐﺮﻣ ﺭﺩ ﺪﻨﻳﺁ . ﺕﺎﻋلاﻃﺍ ﻲﻠﻴﻤﮑﺗ ﺍﺭ ﺭﺩ ﺏﻭ ﺖﻳﺎﺳ ﻲﻣ ﺪﻴﻧﺍﻮﺗ ﺍﺪﻴﭘ ﺪﻴﻨﮐ . INTRODUCTION TO CSR‐DC www.csriran.com ﺎﻣ ﺎﺑ سﺎﻤﺗ يﺰﻛﺮﻣ ﺮﺘﻓد : ناﺮﻬﺗ - ا نﺎﺑﺎﻴﺧ ﺮﻬﺸﻧاﺮﻳ كلاﭘ ﻲﻣزراﻮﺧ ﻪﭼﻮﻛ ،ﺪﻨﭙﺳ خ ، 2 ﻦﻔﻠﺗ : 88633236 - 021 رﺎﮕﻧرود : 88633236 ﻲﻜﻴﻧوﺮﺘﻜﻟا ﺖﺴﭘ : ، Omidvar@csriran.com ﻲﻜﻴﻧوﺮﺘﻜﻟا هﺎﮕﻳﺎﭘ : http://www.csriran.com INTRODUCTION TO CSR‐DC www.csriran.com INTRODUCTION TO CSR‐DC www.csriran.com Corporate Social Responsibility in Iran Corporate Social Responsibility (CSR) is an issue currently actively pursued by governments, corporations, civil society and international organizations in developed countries and emerging markets. CSR in Iran exists in various traditional forms; e.g. through issuance of loans by employers to employees, creation of charity funds for the poor, or construction of schools and mosques. These activities have been partly driven by Islamic principles and the traditional role of business within the Iranian culture. Corporate philanthropy in Iran is strongly driven by media attention given to certain national and international disasters. Many business owners in Iran have traditionally had a close relationship with their employees and these individuals have in turn viewed the employer as a father figure. Assistance during ill health, marriage or when someone needs to buy a house has figured among the support provided by employers.” As noted, religion and tradition have also played a role alongside this notion of patriarchy, in promoting responsibility by business toward society, especially in the form of charitable actions . On the other hand, growing competition in the market has led many top companies to pay more attention to CSR. A growing number of large companies are opting to secure certificates such as EFQM. This process not only pushes the companies toward higher efficiency, but also gives them a competitive advantage. Most importantly, Iranian companies who look to secure a foreign (especially western) joint venture partner feel the need to adopt more modern business processes and concepts and such phenomena (eg. HSE and CSR) are pre-requisites for securing working relationships with foreign partners. Furthermore, Iranian NGO’s and business associations have strengthened the process by continuously promoting CSR as an important instrument in achieving sustainable development.Consequently, there are two parallel phenomena in Iran that can be related to CSR: On one side, there is a traditional inclination towards charity activities and towards assisting own employees, while on the other side, a growing number of companies are trying to understand and adopt modern CSR concepts. While the first phenomenon has been part of the Iranian business culture, the second one seems to be an “imported” concept which needs to take root in the country . In recent years, CSR has been identified as a key concept in managing corporations. As Iran's market becomes more competitive and the economy moves towards transacting with global markets, the significance of the CSR concept will become more evident. Furthermore, by taking into account the efforts exerted by the Iranian government such as customer rights, anti-monopoly, anti- economical corruption and corporation jurisdiction legislation as well as drafting CSR standards and the competition between corporation to secure the EFQM award, the necessity of seriously considering this concept is brought into attention. INTRODUCTION TO CSR‐DC www.csriran.com CSR Activities in Iran Player Activities UN and International Organizations • Establish a National MDG Committee • Hold workshops for industrial and state managers about MDG • Training few volunteers on Global Compact • Publish pamphlets about MDG • Partnership between UNICEF and private sector in Iran Unions and Association • Hold first CSR conference in cooperation with UNDP ,World Bank and some MNC’S • Hold International Symposium on Business Ethics in the Age of Globalization • Hold training courses for Companies • Publish books about business ethics Government • Establish Institute for Productivity and Human Resources Development • National Productivity and Business Excellence Award (EFQM) in cooperation with Ministry of industries • Codify Social Accountability 8000 Standard • Establish policies on privilege, punishment, and empowerment of companies to consider environment issues • Establish sustainable development committee with partnership with all of ministries • Hold annual conference on green industries and corporations • Hold annual green film festival • Endow green award • Establish national environment conservation fund • Codify ‘Good work’ national program by ministry of labor • Ratification of guild law by ministry of commerce • Ratification of consumer protection law • National consumer protection rights award with partnership of ministry of commerce • Codification of corporate governance regulation by Tehran stock exchange Civil Society Media • Establish CSR Development Center • Activity of some Environment NGOs • Newspaper environment Award • Establish consumer rights union • Publish articles on CSR issues in newspapers and journals Corporations • publish CSR activities of 100 companies in framework of EFQM • Design an ethical charter for corporations • To consider consumer rights in framework of marketing INTRODUCTION TO CSR‐DC www.csriran.com CSR Drivers in Iran INTRODUCTION TO CSR‐DC www.csriran.com CSR Key Players in Iran Government • Ministry of Industries • Ministry of Commerce • Environment Organization • Standard Organization • Ministry of Labor • Welfare Organization • Stock Exchange Organization • Sustainable Development Committee • Strategic Research Center Civil Society • Media • Unions • NGOs • Universities and Research Institutes Corporations • Major Automakers • Public Stock Exchange • Management Consultancy Firms • Active in Competitive Markets • SMEs International Organizations • UNDP • UNICEF • UNIDO • Regional Organization of Islamic Chamber of Commerce INTRODUCTION TO CSR‐DC www.csriran.com CSR Development Center in Iran How does CSR Iran engage companies? CSR Iran has launched an Iranian Roadmap for a sustainable and competitive enterprise. This Roadmap serves as a set of goals and strategies to integrate corporate responsibility in daily business practices. The Iranian Roadmap for Businesses includes key points on: integrating CSR across business functions, respect for human rights, developing employees, preserving the environment and engaging with stakeholders. The Roadmap is actively supported by CSR Iran’s senior business leaders. Introducing the Center: CSR-DC is a non-governmental, non-commercial organization that promotes Corporate Social Responsibility in Iran. The Center is the first Iranian member of UN Global Compact, Board Member of Islamic Conference Youth Forum for Dialogue and Cooperation and member of GPN360. In recent years, CSR has been identified as a key concept in managing corporations. As Iran's market becomes more competitive and the economy moves towards transacting with global markets, the significance of the CSR concept will become more evident. Furthermore, by taking into account the efforts exerted by the Iranian government such as customer rights, anti- monopoly, anti-economical corruption and corporation jurisdiction legislation as well as drafting CSR standards and the competition between corporation to secure the EFQM award, the necessity of seriously considering this concept is brought into attention. - CSR Varies Among traditionally to strategically - CSR in Iran is Dependent on Development - The Adoption of CSR in Iran Will Be Enhanced by Globalization INTRODUCTION TO CSR‐DC www.csriran.com The Center's Track Record: The Center's Activities in the last year include: 1-Cooperation with Tehran's Chamber of Commerce in holding the First International Conference of Business Ethics in the Globalizing era. 2-Providing advice to domestic and foreign corporations in defining and implementing CSR strategies: - Local Social impact assessment related to an oil exploration project on behalf of OMV - Stakeholder analysis and communication strategy for OMV - Defining a CSR implementation strategy within the EFQM framework for Tam Iran Khodro 3-Holding workshops on CSR as part of the EFQM model for OMV, Tam Iran Khodro, Charm Mashad, etc 2005 - 2008 4-Holding a CSR promotional workshop for the Iranian media and journalists in association with UNDP 2007 5-Publishing CSR research journal in association with the Center of Strategic Research 6-Holding an educational CSR workshop in association with the Center of Strategic Research 7-Holding an educational CSR workshop in association with UNICEF 8- Having an operational and strategic plan for educating CSR in 2005 9- Holding workshop on CSR and MDG in Tehran and other provinces across Iran in 2005 10- Holding workshop on Corporate Governance in association with Tehran Stock Exchange 2008 INTRODUCTION TO CSR‐DC www.csriran.com The Center's Services 1- Educational Services: Our CSR educational services will help companies gain a better understanding of the CSR concept and its benefits. CSR DC can help you with: - Corporate Governance - Business strategy and CSR - GRI framework reporting - SA 8000 requirements - UN Global Compact introduction - The EFQM Model and CSR 3- Third Party Supervisory Services CSR DC can help your organization by providing a supervisory service in relation to the allocation and transfer of financial contributions from business entities to non-profit and non-governmental recipients. This service incorporates the preparation of reports on the effectiveness and accuracy of planned expenditure. 2- Consultation Services: Our CSR advisory services, learning programs and research will help your company achieve real improvements that create value for you and your stakeholders. CSR DC can help you to: - Build better relationships with your stakeholders - Develop a stakeholder relations strategy - Equip your managers and team with CSR knowledge and skills through our popular learning programs - Create a CSR strategy that supports your business goals - Define an operational framework for CSR to suit your organization’s unique culture and identity - Develop CSR frameworks, policy and strategy and establishing CSR structures and performance indicators - Benchmark activities and performance against international guidelines such as the Global Reporting Initiative - CSR in EFQM and SA 8000 accreditation Awards INTRODUCTION TO CSR‐DC www.csriran.com Some examples: DAMAVAND mineral water company employee volunteering Providing Education facilities for 4500 children in 12 cities and 96 villages in corporation with UNICEF Fundraising with 10cent every person buy from supermarket Holding a CSR promotional workshop for the Iranian media and journalists in association with UNDP INTRODUCTION TO CSR‐DC www.csriran.com Cooperation Network: 9 Tetra Pak 9 UNICEF 9 UNDP 9 Strategic Research Center of Expediency Council 9 OMV 9 Dayarayan 9 Atieh Group 9 Sam Exon International Group CSR-DC has formed a cooperation network of activist and authorities in the field of CSR. This network assists the Center in its overall planning of defined policies. Tehran Stock Exchange INTRODUCTION TO CSR‐DC www.csriran.com Our Action Plan INTRODUCTION TO CSR‐DC www.csriran.com Strategic Focus Area CSR-DC basically conducts its promotional activities in cooperation with other stakeholders and companies eager to participate in initiatives related to the corporate social responsibility. CSR-DC follows four strategic focus areas to promote Corporate Social Responsibility among Iranian firms : Increasing awareness and sensitivity toward CSR in the Society - CSR Promotion Documentary Programme - Conducting 34 educational workshop in 30 provinces of Iran - Iranian CSR Award - Holding Corporate Social Responsibility Conference in Islamic Countries - CSR Quarterly Magazine - CSR Implementation Guideline - Implementing CSR in Public Policy arena - CSR Research Center Initiation - CSR summer course for Manager - Business ethics Credit in University - Awareness Workshop for Society Collaboration Vice Presidents of Government organization - Devising National CSR Strategy Roadmap Promotion of CSR in the business community - Initiating a web-based data-bank of all players in the field of CSR. - CSR Promotion Television Programme - CSR Implementation Guideline via EFQM - Global Compact Network - Iranian CSR Award Instructive and persuasive CSR programmes. - Introducing UN Global Compact - Introducing Social responsibility standards - Introducing reporting frameworks. - Introducing benchmark cases on corporate volunteering - Introducing best cases on employee volunteering. - Introducing benchmark cases of private sector collaboration with Governmental and non-governmental organization. - Introduction of best practices of corporate partnership - Selection and translation of 3 books on Corporate Social Responsibility. - INTRODUCTION TO CSR‐DC www.csriran.com Our People Alireza Omidvar - Founder and President Omidvar@csriran.com Mr. Omidvar has several years of management and consultancy experience in Iran Mr. Omidvar’s past experience includes studies and analysis on a variety of industrial and commercial opportunities for foreign and domestic investors. In addition, he has held senior level positions with Iranian consultancy firms. His expertise lies in conducting investment and due diligence, business plans, feasibility studies, risk analysis, market research, and market entry strategies. He was also Senior Consultant in Atieh Bahar Consulting. His exposure as a consultant has been to risk analysis (political, economic and regulatory risks) as well as stakeholder analysis and government policy analysis for a wide range of clients. Mr. Omidvar has attended a number of training programs such as strategic planning, project management and oil trading. Now he is Project Manager in Arzesh Afarin. He is also the author of “Government Policy Making in Promoting Corporate Social Responsibility”. Furthermore, he was the secretary of the CSR Promoting Committee of the U.N. Development Office in Iran. He is the instructor of the CSR in EFQM "and "CSR as a business strategy" courses held for the business directors. Mr. Omidvar holds an Professional Certificate in CSR from Nottingham University. Also holds BA in Political Science and MA in Public Policy both from the Tehran University. Neda Nazmi –Secretary General neda@csriran.com Ms. Nazmi has been involved in the delivery of major consultancy assignments in private sectors. She holds BA and MA in Political Science from Tehran University. She is also a Regional Manager of i-aim in Iran. Maziar Ebrahimi- International Relations Deputy maziar@csriran.com Mr Ebrahimi has several years of academic and professional experience in variety fields of energy sector and non-for-profit organizations. His past experience in energy sector includes analysis of strategic bidding of generation companies in electricity markets, forward contracts pricing in electricity markets, strategic planning for local electricity companies after privatization, as well as conducting feasibility studies for financing generation companies in Iran. He has been in the founding team of an international student-run organization in Iran. Mr. Ebrahimi has also started a feasibility study in the health tourism sector in Iran. During his MBA, he has been advising several Iranian organizations in different fields of strategic and operations management INTRODUCTION TO CSR‐DC www.csriran.com as well as control systems. His research and professional interests include electricity markets, operations strategy, and customer experience management. Mr Ebrahimi holds a BSc in electrical engineering in power systems and an MBA from Sharif University of Technology in Iran. Advisory panel CSR DC has formed a cooperation network of activist and authorities in the field of CSR. This network makes plans for the center and helps to execute them. Members of this council are: Dr. Gholamhossein Davani Dr. Ali Kermanshah Dr. Iraj Hoshi Mr. Baquer Namazi Mr. Alireza Omidvar Contact us: No:589, North Kargar Ave ,Tehran –Iran Tel:+98 (21) 88633236 Fax: +98 (21) 88633236 www.csriran.com omidvar@csriran.com
