Google Site Kit Plugin: Things You Should Know

Running a WordPress website requires the use of different Google tools. To make managing those tools easy and convenient, Google developed a WordPress plugin called Google Site Kit.

Explore how it can provide you insights to make your website better.
https://advdms.com/blog/google-site-kit-plugin-things-you-should-know/
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Google Site Kit website Google Site Kit Google Search Console tool
Google Site Kit Plugin: Things You
Should Know
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If you run a WordPress website, you must’ve
experienced 
using 
Google 
tools 
for
performance testing and analytic tracking.
While such tools help track your website’s
performance, managing them can be tricky
and tedious. Thankfully, there’s the Google Site
Kit plugin to help you.
Regardless if this is the first time you’ve heard
of this Site Kit by Google or not, it’s essential to
know the things it offers for more convenient
website management. We’ve 
gathered
essential information about the Google Site Kit
for you to check out.
What Is Google Site Kit?
Site Kit is a tool developed by Google. It is a
WordPress plugin that provides site owners and
digital marketers with a convenient way of
integrating and managing Google tools for
website performance and analytics.
Now that we’ve answered the question, “What is
Google Site Kit?” it’s time to know how it can
benefit your WordPress website. Here are the
things included in it:
1. Google Search Console
Google Search Console is a helpful tool included
in Site Kit by default. It has numerous features to
help you monitor your website’s performance on
Google Search. One of which is that it allows you
to find out which search queries internet users
type into search bars that drive them to your
website.
It also allows you to see your ranking for a
particular search query, along with the number of
people who see and click your website on search
engine results pages. Aside from monitoring
traffic, Google Search Console also gives you the
option of monitoring your website’s indexing
status.
2. Google Analytics
On the other hand, Google Analytics is a tool that
allows you to learn more about your website
visitors. It is also a default tool included when you
install Site Kit. With this tool, you will see the
location or country of your visitors. You will also
know how they reached your website, whether by
searching on Google or clicking a link.
Additionally, Google Analytics allows you to
see the type of devices — mobile or desktop
— your visitors are using when viewing your
website. 
It will also show your visitors’
behavior and which web pages receive the
longest visiting time. These features are just
some of the most basic things this tool has to
offer.
Number of Ads on Your Website
Estimated Amount of Earnings
Web Pages that Earn You the Most (you’ll need
Google Analytics to generate this data)
3. Google AdSense
Google AdSense is a tool to help that helps you
earn money from your content. By enabling it,
Google will place ads on your web pages. You will
get paid when your visitors click on those ads.
With Google AdSense installed on Site Kit, you will
see reports on the following information:
4. Google PageSpeed Insights
Google PageSpeed Insights is another tool you
can activate in Site Kit. It allows you to see your
website homepage’s performance as far as
loading speed is concerned. Using lab and field
data, it assesses metrics and runs audits to give a
speed score. It also gives valuable insights into
what aspects of your website need improvement.
The data from Google PageSpeed Insights come
from another tool called Google Lighthouse. It
allows you to see the speed scores of your other
web pages other than the homepage. You can
download it as an extension on Google Chrome to
use its full features.
Take note that the data you’ll see from Google
PageSpeed 
Insights and Google 
Lighthouse
requires a bit of knowledge regarding web
development and SEO. It helps to seek advice from
experts to understand and utilize such tools for
your digital marketing campaign.
5. Google Tag Manager
Google Tag Manager is a tool that helps monitor
the performance of marketing activities. It allows
you to set up marketing tags, which can track the
marketing activities that work — and those that
don’t. Working with 
tags can be pretty
complicated and technical, but Google Tag
Manager makes it easy.
Once you set up your tags, they will generate
data, which you can input on Google Analytics.
Doing so gives you numerous ways to track
different activities happening on your website.
6. Google Optimize
Google Optimize is a tool that allows you to
conduct A/B tests and more. It gives you the
option of seeing different outcomes. For instance,
you can design and build two websites for the
same purpose, get them live, and see which one
performs better. It’s like a trial-and-error process
that helps you perfect your website performance
and user experience.
With Google Optimize installed on Site Kit, you can
efficiently run tests on your websites. You can also
connect with other tools, such as Google Analytics
and Google AdSense, to generate other data that
can help you improve your website’s overall
performance.
How to Use the Google Site Kit Plugin?
Here’s how you can get Site Kit up and running for
your website in four simple steps:
1. Install and activate it.
Like other WordPress plugins, Site Kit by Google
needs installation and activation. Once installed
and activated, it will direct you to a setup process.
All you have to do is click the “Start Setup” button
on the screen.
2. Verify website ownership and connect Google
Search Console.
You will need to log in to your Google account to
verify your WordPress website ownership. After
that, you will need to give Site Kit permission to
access your website data. Read the terms and
agreements on the list, then click the “Allow”
button.
If you haven’t yet, Site Kit will require you to
connect your WordPress website with Google
Search Console. Then, you’re good to go.
3. Choose your preferred Google services.
As mentioned, Google Search Console and Google
Analytics are two of the default tools integrated
when you install Site Kit. You have the option of
integrating more services from Google.
Go to Site Kit’s settings, click the “Connect More
Services” button, then choose your preferred
services.
4. View data.
Site Kit gives you two options to view data from all
the integrated Google services. If you want an
overview, you can view pieces of data on your
dashboard. Each Google service you connect to
your WordPress website has a tab under Site Kit’s
sidebar. Clicking those tabs will show you more
detailed data and reports.
If you need experts to host and manage your
WordPress website, Advanced Digital Media
Services is here to help you.
Boost your digital marketing campaign and
dominate the digital world with our help! We
provide web hosting services, including WordPress
platform updates, WordPress plugin updates, and
WordPress theme updates. Our marketers and
experts can help you with the Google Site Kit.
Contact us today for inquires regarding our
services.
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