First Input Delay: What Is It and Why
Is It Important?
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Search engine optimization has evolved a lot
throughout the years. What started as a way to
organize data and websites has now turned into a
marketing science – an art form even. If you
dabble in digital marketing, you’ll find out that SEO
is the secret to the online success of brands and
businesses.
When search engine optimization was merely
starting, there were no rules. You just had to put
keywords that were relevant to your search and let
the search engine work its magic. With the advent
of smartphones and social media, the market has
become more competitive, and the game has
changed entirely.
Search engine giants like Google aim to create a
fair playground for businesses in terms of digital
marketing by taking into consideration factors
such as user experience. In their press release last
2020, Google explained that page experience is
slowly becoming the number one factor for user
preference.
What this means is that the faster a website page
pops up upon search, the more encouraged a
user becomes to visit that website over and over,
and the more traffic a website has, the higher its
ranking in search engines like Google.
What Does Search Engine Optimization Do?
If you are overwhelmed by the number of
technical terms that will only make sense if you
have advanced computer literacy or marketing
knowledge, worry not. Let’s take it back to the
basics.
To simplify, search engine optimization is a
strategy in digital marketing where you will use
certain keywords and create specific content with
these keywords in order for your brand or website
to have a high rank in search engines like Google.
A high search engine ranking ensures website
traffic, meaning a lot of people will be able to
find your website. When people frequent your
site, there is a higher chance for conversion.
That’s just about the surface of digital marketing
and SEO.
However, as the market has become more
saturated and comp