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Seasonless Collections From The Top British Designer Emma Wallace Renowned British designer Emma Wallace is taking the lead with her new 'seasonless' approach when launching her new fashion collections. Emma Wallace has decided to move away from the old fashion system of 'fashion seasons' and instead is going to focus on making her new collections relevant to the time of their launch. The Brit designer is launching her first seasonless collection called 'UPSTAIRS' with a new video introduction that perfectly showcases her brand-new range. The 'UPSTAIRS' collection is introducing the newest styles to be released from Emma Wallace, which is a unique and feminine collection that effortlessly combines a sense of relaxed glamour with the understated luxury of soft fabrics and a rich colour palette. With Emma's creative touch, the 'UPSTAIRS' collection features an eye-catching twist where dark florals meet geometric shapes in prints, whilst embellished collars adorn kimono jackets and sweatshirts. Finding light in the dark signals a new beginning. One of Emma's reasons for going seasonless, and to inspire other leading designers to follow her example, is having the flexibility of not needing to conform to the usual fashion calendar. With the world becoming much smaller and lifestyles that allow people to travel all year round to different climates, consumers now need a wardrobe that contains more classic and versatile pieces for longevity, which will also help to cut down on fast fashion and wastage. Seasonality in fashion is beginning to look worn out and jaded, and this is why leading fashion designers, such as Emma Wallace, are adopting a new cadence where they can respond to their inner expressive creativity call and have the freedom to create collections for what feels good right now, inste Emma Wallace is leaping into seasonless fashion in response to restlessness with a growing number of labels, both big and small, that are calling for significant changes to the traditional fashion system of developing collections ahead of time as well as showing and delivering seasonal collections. Contact Us At: https://emma- wallace.com/