By moving away from seasonality in fashion, Emma Wallace feels she will be better serving her followers. Women will be free to own and reshape a flexible wardrobe to enable them to create their own individual fashion and style statement.
Seasonless Collections From The Top
British Designer Emma Wallace
Renowned British designer
Emma Wallace is taking the
lead with her new 'seasonless'
approach when launching her
new fashion collections.
Emma Wallace has decided to
move away from the old fashion
system of 'fashion seasons' and
instead is going to focus on making
her new collections relevant to the
time of their launch.
The Brit designer is launching
her first seasonless collection
called 'UPSTAIRS' with a new
video introduction that perfectly
showcases her brand-new
The 'UPSTAIRS' collection is introducing
the newest styles to be released from
Emma Wallace, which is a unique and
feminine collection that effortlessly
combines a sense of relaxed glamour
with the understated luxury of soft fabrics
and a rich colour palette.
With Emma's creative touch, the
'UPSTAIRS' collection features an
eye-catching twist where dark florals
meet geometric shapes in prints,
whilst embellished collars adorn
kimono jackets and sweatshirts.
Finding light in the dark
signals a new beginning.
One of Emma's reasons for going
seasonless, and to inspire other
leading designers to follow her
example, is having the flexibility of
not needing to conform to the
usual fashion calendar.
With the world becoming much smaller and
lifestyles that allow people to travel all year
round to different climates, consumers now
need a wardrobe that contains more
classic and versatile pieces for longevity,
which will also help to cut down on fast
fashion and wastage.
Seasonality in fashion is beginning to look worn
out and jaded, and this is why leading fashion
designers, such as Emma Wallace, are
adopting a new cadence where they can
respond to their inner expressive creativity call
and have the freedom to create collections for
what feels good right now, inste
Emma Wallace is leaping into seasonless
fashion in response to restlessness with a
growing number of labels, both big and small,
that are calling for significant changes to the
traditional fashion system of developing