How Does Local SEO Work?
Local SEO is incredibly important but often overlooked by businesses that should be focusing on it.
You might have a general understanding of how a search engine works. Someone types a topic or question
into a search engine. Then, Google has something called spiders that crawl websites to find the most
relevant information to answer that question.
There are a lot of ranking signals used by Google, including keywords, domain authority, and more.
Local search is something you should really be focusing on if you’re a small business, however. It’s
estimated that 46% of all Google searches are looking for local information. If you aren’t optimizing your
site for local search, you might miss customers.
To stay relevant, local SEO is a necessity.
The signals used to gather information for a local search include social profile pages, citations, and
The following are more specific things to know about local SEO and how to make it work for your business.
The Basics of Local SEO
Local search engine optimization is like a sub-category of SEO. The focus is on optimizing your site so
that you’re found in location-based search results.
Local SEO is important, especially if you have a brick-and-mortar location or any kind of business serving
a particular location.
When you take steps to do local SEO well, you’re increasing the chances that your customers will find
you when they need you.
The legal industry is an excellent example to highlight how local SEO works. For example, when
someone needs a lawyer, they might search for lawyers near me or lawyers in Los Angeles.
Local SEO is emphasizing that location element that’s part of the search term.
Along with lawyers and law firms, doctors, and medical practices, service-based businesses and
restaurants are all also impacted by local SEO.
Of course, not every business needs to think about local SEO. If you have an online-only store, for
example, local SEO isn’t something you need to worry about.