101 B2B Marketing and Sales Tips
from The B2B Lead
Playing on the same team to generate leads and drive revenue
Marketing and Sales Alignment
VOLUME FOUR
P R E S E N T E D B Y
P R E S E N T E D B Y
10 Tips for Marketing and Sales Alignment:
Marketing and Sales are on the same team, right? Then why does it seem that they just cannot get along. With the latest sales force and marketing automation technologies, the
communication gap between Sales and Marketing should be closing. When Marketing and Sales teams are aligned to the same goals, communication opens, the number of quality
leads increases and ultimately revenue goes up.
In this collection of 10 Marketing and Sales Alignment tips from The B2B Lead, you will find information on lead scoring, defining a lead and much more. Here’s a few of the
included tips in this eBook:
• Use Lead Scoring to Identify Sales-Ready Leads
• Marketing Metrics to Drive Sales
• Practical Strategies to Building Sales-Marketing Alignment
• Using Sales Wins Analysis for Focused Lead Generation
If you like what your see here, be sure to check out theb2blead.com for more B2B Marketing and Sales tips.
Content contributed by:
Amy Hawthorne, Director of Marketing at ReachForce
Jon Miller, author of the Modern B2B Marketing blog and VP of Marketing for lead management software company, Marketo
Suaad Sait, CEO at ReachForce
Cody Young, Sr. Director of Customer Success at ReachForce
101 B2B Marketing and Sales Tips from The B2B Lead
VOLUME THREE • Event Marketing
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101 B2B Marketing and Sales Tips from The B2B Lead
P R E S E N T E D B Y
VOLUME FOUR • Marketing and Sales Alignment
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Table of Contents
Marketing and Sales Alignment
1. Here’s Why Marketing and Sales Can’t Get Along
2. What is Marketing’s #1 Job?
3. Practical Strategies to Building Sales-Marketing Alignment
4. Defining a Lead
5. Marketing Metrics to Drive Sales
6. Using Sales Wins Analysis for Focused Lead Generation
7. Use Lead Scoring to Identify Sales-Ready Leads
8. Using Surveys for Lead Scoring