Learn these 5 social media marketing strategies to engage with your customers duiring lockdown.
About Crunchy Carrots
Crunchy Carrots are a digital marketing agency in Falkirk offering a wide range of digital services for businesses including web design, PPC Paid advertising, videography, photography, social media marketing and branding. We offer support to you and your business, delivering a personalised service and will be responsive to your individual needs.
Crunchy Carrots have offices in Edinburgh and Falkirk, and are able to serve businesses from all across Central Scotland.
5 Strategies for Maximising Your Social Media Marketing During
Lockdown
Social media marketing has become essential for businesses of all types and sizes, from
small local businesses to multinationals. Lockdown may be affecting your business, but you
can maximise your time by upping your social media game.
Here are 5 strategies that you can focus on to maximise social media marketing during
lockdown.
1. Boost Your Engagement
Got some more time on your hands during lockdown? Use it to spend more time engaging
with your audience on social media.
Reply to comments more than you normally would. Thank people for their interest in your
posts and your business. Leave genuine replies that show that you are really there and that
you care what they think.
You may be too busy to connect with your customers normally, so use lockdown as an
opportunity to improve how you engage with them.
2. Team Up with Other Businesses
If you run a local business, team up with other local businesses (not your competitors) and
work together. They are suffering too, remember!
Hold live videos, talk about important issues in your local area, or interview each other.
There’s a good chance that their customers are similar to your customers, and as well as
getting more visibility for your brand, this also helps to build the impression that we are all in
this together.
3. Be More Active
As well as engaging more, simply be more active on social media. Perhaps you normally
only get around to posting something once a week. Now you have some more time, start
posting every day, or even multiple times a day.
You don’t have to always post long content. Find funny images, videos and memes to share,
as well as valuable content you know your customers will find useful. Keep it on-brand, but
be a bit more experimental. Have fun doing it too because this will come across in your
posts.
4. Run Competitions & Giveaways
Give your audience something to be excited about by running competitions and giveaways.
Everyone likes to win something, and a well planned social media competition is a great
starting point.
Try to get your audience involved as much as possible. Ask them to send in something (a
photo, a video) that is somehow related to your business, and create a hashtag to get more
visibility. This could be a great way to get your brand in front of more people and generate
more followers.
5. Spend More on Advertising
Perhaps you are not getting great results from other types of marketing and advertising right
now, or you don’t want to sell directly to your customers during lockdown. Social media is a
great option.
With paid social, you can pay for advertising that focuses more on boosting your social
media visibility and getting more likes and shares – without selling directly to your audience.
Social advertising is a more natural way of getting noticed and building your community.
Get More From Social Media During Lockdown
Many people are having a hard time right now. So focus on being genuine and honest in
your social interaction, and show the human side of your business. Use social media to
connect, inform and engage – and enjoy the benefits this brings, both during lockdown and
after.
Lockdown
Social media marketing has become essential for businesses of all types and sizes, from
small local businesses to multinationals. Lockdown may be affecting your business, but you
can maximise your time by upping your social media game.
Here are 5 strategies that you can focus on to maximise social media marketing during
lockdown.
1. Boost Your Engagement
Got some more time on your hands during lockdown? Use it to spend more time engaging
with your audience on social media.
Reply to comments more than you normally would. Thank people for their interest in your
posts and your business. Leave genuine replies that show that you are really there and that
you care what they think.
You may be too busy to connect with your customers normally, so use lockdown as an
opportunity to improve how you engage with them.
2. Team Up with Other Businesses
If you run a local business, team up with other local businesses (not your competitors) and
work together. They are suffering too, remember!
Hold live videos, talk about important issues in your local area, or interview each other.
There’s a good chance that their customers are similar to your customers, and as well as
getting more visibility for your brand, this also helps to build the impression that we are all in
this together.
3. Be More Active
As well as engaging more, simply be more active on social media. Perhaps you normally
only get around to posting something once a week. Now you have some more time, start
posting every day, or even multiple times a day.
You don’t have to always post long content. Find funny images, videos and memes to share,
as well as valuable content you know your customers will find useful. Keep it on-brand, but
be a bit more experimental. Have fun doing it too because this will come across in your
posts.
4. Run Competitions & Giveaways
Give your audience something to be excited about by running competitions and giveaways.
Everyone likes to win something, and a well planned social media competition is a great
starting point.
Try to get your audience involved as much as possible. Ask them to send in something (a
photo, a video) that is somehow related to your business, and create a hashtag to get more
visibility. This could be a great way to get your brand in front of more people and generate
more followers.
5. Spend More on Advertising
Perhaps you are not getting great results from other types of marketing and advertising right
now, or you don’t want to sell directly to your customers during lockdown. Social media is a
great option.
With paid social, you can pay for advertising that focuses more on boosting your social
media visibility and getting more likes and shares – without selling directly to your audience.
Social advertising is a more natural way of getting noticed and building your community.
Get More From Social Media During Lockdown
Many people are having a hard time right now. So focus on being genuine and honest in
your social interaction, and show the human side of your business. Use social media to
connect, inform and engage – and enjoy the benefits this brings, both during lockdown and
after.