5 Strategies for Maximising Your Social Media Marketing During
Social media marketing has become essential for businesses of all types and sizes, from
small local businesses to multinationals. Lockdown may be affecting your business, but you
can maximise your time by upping your social media game.
Here are 5 strategies that you can focus on to maximise social media marketing during
1. Boost Your Engagement
Got some more time on your hands during lockdown? Use it to spend more time engaging
with your audience on social media.
Reply to comments more than you normally would. Thank people for their interest in your
posts and your business. Leave genuine replies that show that you are really there and that
you care what they think.
You may be too busy to connect with your customers normally, so use lockdown as an
opportunity to improve how you engage with them.
2. Team Up with Other Businesses
If you run a local business, team up with other local businesses (not your competitors) and
work together. They are suffering too, remember!
Hold live videos, talk about important issues in your local area, or interview each other.
There’s a good chance that their customers are similar to your customers, and as well as
getting more visibility for your brand, this also helps to build the impression that we are all in
3. Be More Active
As well as engaging more, simply be more active on social media. Perhaps you normally
only get around to posting something once a week. Now you have some more time, start
posting every day, or even multiple times a day.
You don’t have to always post long content. Find funny images, videos and memes to share,
as well as valuable content you know your customers will find useful. Keep it on-brand, but
be a bit more experimental. Have fun doing it too because this will come across in your
4. Run Competitions & Giveaways
Give your audience something to be excited about by running competitions and giveaways