AppliedArˇs CANADA’S VISUAL COMMUNICATIONS MAGAZINE Applied Arts Magazine is Canada’s leading visual communications magazine, serving senior creative profes- sionals in graphic design, interactive design and advertising. Since 1986, we have inspired and informed our readers with gorgeous reproductions of artwork and essential industry insight. We publish six glossy issues a year, including two highly prized stand-alone Awards Annuals —the Design & Advertising Annual (Nov/Dec) and Photography & Illustration Annual (May/June)—and three awards supplements: The Printing Awards (Jan/Feb), Interactive Awards (March/April) and Student Awards (Sept/Oct). All regular issues of Applied Arts contain a mix of re- curring sections, special features and portfolios of outstanding work. The regular sections and columns include: 2 0 0 8 E D I T O R I A L L I N E U P • Noteworthy—a collection of short items that includes news briefs, samples of outstanding work, product releases, interviews and more. • Tech Talk—A technology column covering trends, issues and emerging technologies of vital interest to the visual communications industry. • Stock Report—Stock Report—Twice a year (March/ April and Sept/Oct) we cover the latest developments, new offerings and key players in the stock image industry. • Hot Type—Twice a year (Jan/Feb and July/Aug) our expert discusses trends and issues in fine typography and type design. • Design Doctor—The principals of Viva Dolan tackle design issues with their trademark humour and insight. • Ad Rant—A passionate diatribe by a different senior advertising creative person each issue. • Loose Lips—Guest columnists let loose on a wide variety of issues. • Young Blood—Showing the work of emerging talents, including designers, photographers, illustrators and advertising creatives. • Masterworks—Portfolios of outstanding senior photographers and illustrators. There is also a regular mix of profiles and Q&As, showing the work of the country’s top design and advertising talent, and extended features that tackle important issues and trends. The two main Applied Arts awards issues are special ref- erences and keepsakes, displaying the best visual creative work produced in a year: The Design & Advertising An- nual and the Photography & Illustration Annual. See samples of editorial content, issue by issue, below: January/February 2008 Applied Arts Printing Awards Supplement: In addition to our regular editorial content, we offer an extended selection of some of the finest corporate, advertising, editorial and specialty print- ing jobs produced by fine printers from across the country. Judged by a panel of respected printing and prepress profes- sionals, the beautifully reproduced selection of work repre- sents the cutting edge of the modern printing craft. Other Issue Highlights: • A History of Branding: A feature looking at the Canadian design pioneers who laid the groundwork for modern branding practices. • Creative with a Capital C: An advertising portfolio of the award-winning Capital C agency. • By George: A portfolio of Toronto’s George Partnership. This design studio sometimes flies under the radar at home but is winning big accounts internationally. • Hot Type: In this column, our expert discusses trends and issues in fine typography and type design. 1 of 2 March/April 2008 Applied Arts Interactive Awards Supplement: In addition to our regu- lar editorial content, we offer the winners of our Interactive Awards contest, judged by a panel of respected new media professionals. In page after page of high-quality reproductions that pay tribute to the powers of online creativity, this supple- ment will help you keep your finger on the pulse of the Web design and online marketing industry. Other Issue Highlights: • New Ways of Connecting: Examining non-traditional strat- egies and media that ad agencies are using to reach elu- sive markets, like the youth demographic. • Tom Brown Art & Design: Portfolio of a B.C. design firm that is garnering international attention for its editorial designs. • Fuel for Thought: A portfolio of Ottawa’s Fuel Industries, the go-to shop for online “advergames.” • Stock Report: A column covering the latest developments and offerings in the stock image industry. May/June 2008 Applid Arts Photography & Illustration Annual: One of our two most highly anticipated issues of the year, this 200-plus page Annual features some of the most gifted photographers and illustrators in Canada and abroad. With lavish colour reproductions of all winning entries in the country’s most prestigious Photography & Illustration contest, the annual is a valued keepsake, used as a reference year-round by top decision-makers in the graphic-arts industry and their clients. July/August 2008 Vive le Québec, A Special Theme Issue: This issue is entirely devoted to celebrating the communication arts of la belle province. Besides a main feature covering the principal issues and key players in Quebec’s design and advertising industries (with text in both French and English), the issue offers portfolios and profiles of outstanding local talent—including designers, ad agencies, photographers and illustrators—and sharp com- mentary from senior creative professionals. Other Issue Highlights: • Hot Type: In this column, our expert discusses trends and issues in fine typography and type design. A P P L I E D A R T S | 2 0 0 8 E D I T O R I A L L I N E U P September/October 2008 Applied Arts Student Awards Supplement: In addition to our regular editorial content, we have an extended selection of the best student photography, illustration, design, advertising and interactive work, as judged by our respected professional panel of senior advertising creative, design, photography and illustration professionals. This supplement shows the emerg- ing talents who will be the stars of tomorrow. Other Issue Highlights: • What’s an Education Worth?—Interviews with key edu- cators will show how Canada’s top design and advertising schools are responding to industry changes. And then interviews with working professionals responsible for agency and studio hires will assess how well these strate- gies are working. • Stock Report: A column covering the latest developments and offerings in the stock image industry. November/December 2008 Applied Arts Design & Advertising Annual: One of our two most anticipated issues of the year, this 250-plus page Annual is a stunning showcase of the winners of Canada’s most prestigious competition, of interest to design and advertising creative talents—and buyers of their services—everywhere. A panel of highly regarded international judges sifts through thousands of entries from Canada and abroad, in categories that include corporate design; editorial design; advertising print, television and radio; and printing. Winners are repro- duced in a 250-plus page glossy, oversized annual, distributed to senior graphic-arts decision-makers and clients across the country and in the United States. As a respected and oft-used reference tool, the annual has a year-round shelf life. 2 of 2 CONTACT: Publisher: Rosetta Heckhausen, 416.510.0909, ext. 26, rosetta@appliedartsmag.com Central/Western Canada & U.S.: Marlee Ross, 416.510.0909, ext. 23, sales@appliedartsmag.com Quebec/Eastern Canada: Gisela Stephany, 514.497.2884, stephjg@videotron.ca Editor: Peter Giffen, 416.510.0909, ext. 24, editor@appliedartsmag.com