Search Engine Optimization (SEO) is vital for small businesses who want to stay competitive in the online marketplace. Do you know how to improve your SEO ranking?
Read our latest blog post to find out what SEO is, why it’s important for your small business, and how publishing content on edocr can help you boost visibility on the search engines.
About edocr
I am an accomplished content marketing professional helping you to build your brand and business. In my current role, I fulfill a multi-faceted solution marketplace including: publishing and sharing your content, embedding a document viewer on your website, improving your content’s search engine optimization, generating leads with gated content and earning money by selling your documents. I gobble up documents, storing them for safekeeping and releasing the text for excellent search engine optimization, lead generation and earned income.
Publishing documents on edocr.com is a proven way to start demand generation for your products and services. Thousands of professionals and businesses publish marketing, sales, operations, customer service and financial documents making it easier for prospects and customers to find content, helping them to make informed decisions.
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SEO 101: What Small Business Owners Need to Know about SEO
As a small business owner, you have probably heard about SEO and how
important it is for helping customers find your business. But you may still have a
few questions about what exactly SEO is and why you need it. This post will
cover the basics of SEO and talk a little bit about what you can do to help
improve your ranking.
What is Search Engine Optimization (SEO)?
Do you ever wonder why some websites show up on the first page of Google
while others don’t appear until page ten? All of the major search engines like
Google and Bing have primary search results that appear on the Search Engine
Results Page (SERP). These results are ranked and shown based on which
pages the search engine finds most relevant for the searcher. Search Engine
Optimization (SEO) is the process of optimizing your content and website to
increase visibility in these organic (non-paid) search engine results.
Why is SEO important for small businesses?
No matter what type of business you run, search engines are going to be the
primary way that internet users find you online. By optimizing your website and
content for search engines, you can drive more traffic to your website. Even if
most of your customers visit your physical store location to make a purchase, it’s
still vital for you to boost visibility on the search engines so that local searchers
can find your business when they need it.
How do search engine rankings work?
In an effort to deliver the best possible results to users, search engines rank sites
based on a few different factors. When it comes to site design, websites rank
higher on search engine results if they are professionally designed, easy to
navigate, and accessible across devices and browsers. However, even if you
have the most beautiful website out there, you cannot improve your SERP
ranking unless you are producing quality, credible content that is relevant to the
searcher.
A website that provides a positive user experience and relevant content will
encourage those who visit your site to bookmark, return to, share, and even
include inbound links back to your content. This shows search engines that users
find your page useful, which can improve your ranking on the SERP.
How can I improve my SEO ranking?
One of the best ways to improve your SEO ranking is by regularly publishing
content on your website, blog, or other sites that links back to your website. As
you develop content, naturally include researched keywords that pertain to the
topics you are addressing and relevant links to pages on your website and
thirdparty sources.
When publishing content on sites other than your own, make sure that the
platforms make it possible for search engines to find your material. edocr
features text extraction, which allows search engines to crawl and index your
content, including text and links found in the title, description, and bio fields. This
helps you boost visibility on the search engines so that more people can find your
brand online.
Are you ready to start publishing your content on edocr? Create a free account
today to start connecting with your customers.