3 Ways to Improve Your SEO Strategy Amid the Ongoing COVID-19 Pandemic

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https://advdms.com/blog/3-ways-to-improve-your-seo-strategy-amid-the-ongoing-covid-19-pandemic/
3 Ways to Improve Your
SEO Strategy Amid the
Ongoing COVID-19
Pandemic
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
The year 2020 has been full of
surprises, largely not the good kind.
Many companies are struggling to
get by. With the end still nowhere in
sight, you shouldn’t wait until your
resources dry up.
These days, one of the smartest
moves you can make is to leverage
digital marketing, even if you own a
local business, because if you don’t,
you’ll lose your standing with your
customers.
It’s time to implement some clever
marketing strategies to get your
business back on its feet. Here are
some of the best SEO strategies
shown to be effective in the long
term.
1. Don’t ignore COVID-19
If you want to learn how to improve
your SEO strategy during the
pandemic, your first step is to
acknowledge its existence. Prepare
an informative page about the
Coronavirus, but make sure you craft
one with pathos, that appeals to
emotions. Don’t fixate on crunching
numbers because right now, a little
empathy goes a long way.
Make sure that you include attractive
graphics with crucial information,
which will reduce the bounce rate and
improve the overall user experience.
This SEO strategy works because you
make your target customers and
clients feel like you can relate to
them, thereby gaining their trust in
these tumultuous times. You don’t
have to fake anything. Just prepare a
statement about what you’re going
through and provide encouragement
to those who need it. You can add
product updates and info to it, but
don’t be too pushy.
By doing this SEO strategy, you
establish a deeper rapport with your
oldest fans. Moreover, any
individual who comes across your
page will find your business
engaging and approachable. Either
way, you get to turn more leads into
revenue.
2. Stay ahead of the game
If you don’t do your research on the
best SEO strategies, your little tricks
won’t go far, even if you do it
regularly. The competition is fierce
these days, and it gets more and
more challenging to stand out, so
you have to constantly look into the
latest updates and innovations.
A basic yet significant SEO
technique involves looking at what
your neighbor is doing. What’s your
competitor up to? You’ll make
plenty of headway by observing
how your top competitors are faring
because you’ll be able to sniff out
new SEO techniques along the way.
Here’s how you can do it:
List at least three local businesses in
your niche. Make sure you choose
companies with products similar to
yours. 
Dig deeper into their web presence
and pinpoint their strengths, such as
the best SEO strategies they appear
to be using.
Identify which of these SEO
techniques apply to your business.
Apart from crawling websites, you
can also look over social media pages
to understand their brand
personality and habits.
Once you’re done scrutinizing local
businesses, move on to popular
household brands in the same
industry.
There are SEO analysis tools you can
use to examine click depth, selling
point, and even their current
marketing strategies during the
pandemic.
After getting this relevant data, you
can work on realigning your current
techniques to score higher on search
engines.
3. Reach out to experts
If you have no idea how to improve
your SEO strategy during this
challenging period, you’re not alone.
It’s the reason SEO experts exist in
the first place. As you have probably
learned from your own attempts,
SEO can be tricky, and getting
technical is a huge part of it. It might
be too overwhelming for people
looking to liven their business but
have zero experience in SEO.
It might be the time to revamp your
SEO strategy to keep up with your
goals and work through the crisis.
Ask for assistance in changing your
SEO strategy to help your business
adapt and eventually thrive despite
the pandemic.
If you don’t use digital marketing to
your advantage during this critical
period, your business might not
make it out alive. If you’re already
utilizing the power you get from
doing your business online, you need
to adapt and embrace the necessary
changes to save your business.
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