Get the Attention Your Product Deserves
with Easy-to-Craft Headlines
By Alice Seba of IMCopyMakeover.com
Headlines. They’re often the most perplexing piece of the copywriting puzzle, but
frustratingly enough, they are one of the most important.
After all, if you don’t immediately get the attention of your website visitor, they’re just
going to click away. People are busy and you only have a limited amount of time to grab
their attention. They won’t read the small print on your page if you don’t grab them with
something.
One way to get attention is with a great headline.
A headline that simply says “We Sell X Widgets” doesn’t say enough to get a reader to
keep reading. Many people probably sell X Widgets. Why should they learn more about
yours?
Or worse yet, a headline that says “Welcome to Jennifer’s Fine Tulips” inspires no
interest. Unless Jennifer is the only tulip seller in the world, it’s just not enough to keep
many Internet users engaged.
But how do you write a great headline?
Let’s Get Back to the Basics – Headline Tips
This guide includes headline starts to make it easier to put together headlines, but before
we get into that, let’s cover the basics. These are important too.
o At the Top: A headline belongs at the top of your sales letter, web page, ad or
any copy you are creating.
o Capitalize: Capitalize the first letter of all the words in your headline and make it
nice and big and bold to ensure it gets attention.
Copyright Seba Info Systems Inc. 2008, All Rights Reserved
Feel Free to Pass This Guide onto a Friend
1
o Focus on Your Target Customer: Think about your target customer, what
problems and desires they have and make that the focus of your headline. Forget
about “We sell xyz” – your reader wants to know what’s in it for her/him.
o Make a Promise: Make an enticing promise to your reader that is fulfilled by
reading the product (and ultimately, buying your product).
o Observe: Look at websites, brochures and other sale