PUATRAINING PUATRAINING BEYOND PICKUP Richard La Ruina (AKA Gambler) PUATRAINING Imagine large groups of women competing for the chance to leave the bar – the club - the lounge…with you. The hardest “work” you’ve got to do all night? Deciding which girl you’re going to be taking home, and explaining to the dozens of other girls that they should simply try again tomorrow. Sounds like Total BS right? Pure fantasy…something only Brad Pitt or Colin Farrell Could pull off. Right? Not so fast… If you had come to me 18 months ago and told me that this is something any guy can pull off…and pull off easily…I would have told you to get real. I would have told you what you needed to be doing was getting out in the field, doing approach after approach – put the “tried and true” PUA tactics into action, night after night until you began to see the behavioral patterns emerge, until you got the calibration, the situational intelligence to handle IMAGING NEVER HAVING TO COLD APPROACH AGAIN... 1 PUATRAINING everything your targets through at you. I would have told you that pickup was a skill set that had to be mastered over a long period of time. But that was 18 months ago. And that was before everything changed. “It was a Saturday night in central London... just like any other...” Or so I thought… My wing and I (“Antony P” for all of you guys who have taken the Platinum Residential) were at Café De Paris, a place that, at the time was our “go to” spot for night game on the weekend. This was right around the time that the first few pieces of Stealth began to fall in place for me and the quality of girls I was getting and the consistency started to go through the roof. On this particular night I had already number closed two very cute chicks and was hard at work gaming the third girl of the night. 2 PUATRAINING But this girl wasn’t like any other I’d ever talked to. No. This was by far the hottest girl I’d ever truly gamed and what’s more, practically everything I said and did with this girl “hit.” I’d came in under the radar and within minutes she was asking me questions, pulling me into her, getting touchy with me. Every “irresistible asshole” line I threw at her landing with perfection and all signs pointed to a same night lay… But then she was gone... A quick “I’ve got to go to the bathroom! Be right back!!!” And she was gone. I went back to my wing and we broke down the set. What had gone wrong? Where did I mess up? It didn’t make any sense. Everything was working, every IOI (indicator of interest) was there, yet right when her head next to mine on my pillow seemed like a foregone conclusion – she disappeared. As we tossed around ideas - possible reasons how this could have happened, I caught sight of my girl in my peripheral. 3 PUATRAINING She was sitting in a group of what looked to 15 girls, probably half blondes, half brunettes, all of whom were surrounding this goofy looking…severely overweight guy. What the f$%k was going on? I watched closely as the girls interacted with him. As much as I hated not getting my girl, I am always looking to model people who are getting better results than myself, so I wanted to see what was going on here. But something was strange about was happening. In the past when I’d seen situations like this, the guy was holding court with massive displays of charisma. You know, the guy with the gift of gab who entrances everyone around him with the perfect blend of storytelling, humour and wit. Not this guy. He was sort of slumped back in his seat, as the girls fought for the chance to speak with him, one at a time. Each girl would get a few minutes in with him and then as if he was Donald Trump in the Apprentice it was “you’re fired…” and onto the next one. 4 PUATRAINING It was like nothing I’d ever seen. I searched my brain for a possible explanation of what was going on and the only thing I could think of was this must be some sort of Billionaire mogul guy and these girls were simply being paid to keep him company. “Perfect…” I thought…the attraction for him wasn’t real and I still had a chance with my girl. Or so I thought… I manoeuvred myself over to the table, making sure not to be noticed by the guy in the middle of the pack and tapped my girl on the shoulder. She turned around, smiled brightly and before I could even open my mouth she exclaimed “Richard, you HAVE to meet my friend Alex…you guys would be GREAT friends!” A handshake with the overweight…almost cartoonishly -goofy looking guy…a few pleasantries exchanged…and wouldn’t you know it…I actually did like this guy. 5 PUATRAINING He wasn’t cocky like I expected. He wasn’t dismissive. He didn’t come across like any of the other super-wealthy guys I’d met in London. And there was good reason for that. You see… He wasn’t wealthy. He didn’t have money…heck... He didn’t even have a JOB! Not to mention a place of his own. Turns out this guy was 23 years old, penniless, and Living On His Mother’s Couch! How did I find this out? Simple. Alex became one of my best mates. And in the days, weeks, and months that followed I got to know Alex very well. In fact, we became partners in crime. 6 PUATRAINING (Alex is the goofy guy on the right!) Every night we’d hit a different bar, a different club, a different lounge and the result was always the same. By the end of the night, we’d be surrounded with usually a dozen…sometimes more women. And not the 5’s and 6’s but the TRUE 9’s and 10’s. The kind of girls you see on Maxim covers. The kind of girls you’ve been seeing on my facebook profile for the past year or so. Then, it was back to my place in Picadilly Circus for the after party. 7 PUATRAINING 8 PUATRAINING Admittedly, my place wasn’t very nice. Not to mention…pretty damn dirty! But it didn’t matter because as sure as the sunrises and as sure as the sun sets…each of these nights would end the same. Myself, Alex, the girls and a few bottles of booze and Redbull back at my cramped little flat in Picadilly Circus. And when dawn’s early light would creep in, we’d gently let the girls who didn’t “make the cut” let them know it was time to leave. And the girls that were left? I’d grab a few and take them to my room. Alex would take his and shack up in my guestroom. And the real fun would begin. 9 PUATRAINING LIVING THE DREAM That is what this report is about. It’s about gaming in a whole new way, a way where nights out are easy and effortless. It’s about gaming in a way where the girls come to you…. And they come to you in droves. What type of girls? Whatever type you want. I’ll tell you from personal experience that this particular style of game works especially well on with the real-life 9’s and 10’s. The chicks you see on the Covers of Maxim and FHM and yes…even the covers of Playboy. Though I guess that shouldn’t have come to a surprise to me. After all…Alex’s on-again-off- again girlfriend is one of Europe’s top rated cover girls. Not too shabby for a 23-year old, overweight kid without a job… 10 PUATRAINING HARD TO BELIEVE... I KNOW If you think the kind of game I’m talking about right here sounds too good to be true…if you think the idea of never having to approach and always being surrounded by fresh new circles of incredibly beautiful women who want to (and get to) sleep with you just sounds a little bit out there…I get it. I understand. As you already know, the first time I saw Alex in the field – the night he took my girl away from me – I couldn’t even believe it. And I was there – it was happening in front of my own two eyes. It was only after I witnessed the things he was doing night in and night out that I believed this time of game was even possible. And only after I had successfully reverse-engineered Alex’s game and used it for myself that I came to the conclusion that this type of game was something that literally any guy can use and reap its sweet rewards. 11 PUATRAINING So what I ask of you right now is that you consider the possibility that this stuff might be true just long enough for you to make your way through the content in this report and I will do two things for you. 1. I will take much of what you thought you knew about game and throw it out the window 2. And I’ll prove to you that you really can walk into any room, anywhere, any time and very quickly have large groups of women competing for the chance to sleep with you…without ever having to do a cold approach. And with that, let’s begin… THE TRUTH ABOUT ATTRACTION What causes a woman to feel attraction? Value. When she recognizes that the guy standing in front of her is a guy who possesses massive amounts of value, she begins to feel a biologically compulsion to get that guy into bed. 12 PUATRAINING The reasons for this are evolutionary. Women cannot exist by themselves. They need men to protect them and to provide for them and their prospective offspring. The more value a man has, the better the chances are that these two things will happen for the woman and her child. This is because a man who possesses great value will have better access to social alliances and better access to scarce resources. It is these two capabilities that make a man of high status biologically irresistible to a woman. Put a bum off the street in front of a woman and she’ll do everything she can to pretend she’s not even in the same room as the guy. Put a superstar athlete in front of her and watch as she sticks her chest out and arches her lower back to make her butt look shapelier in the hopes that he takes notice, knocks her up, and takes care of her and her baby for the rest of her life. Our goal then is to signal to her that we are in fact that “superstar athlete” – that guy who she knows beyond a shadow of the doubt is of the absolute highest possible 13 PUATRAINING value. When we do this, she wants to sleep with us. She wants to get us in bed and she wants to do it AS FAST AS POSSIBLE. This is because she knows that if she waits – if she hesitates even for a millisecond – this high status guy will be receiving other offers from women who are as attractive or potentially even more so. If you have been in the seduction community for any amount of time, there is a good chance you have already been exposed, at least in part, to the information I just laid out for you. But here’s the thing – knowing WHY women feel attraction and knowing WHY women look to get high status men into bed won’t get you laid. You have to know HOW to do it. And until now, that’s where EVERY PUA OUT THERE HAS GONE WRONG. They’ve know why attraction happens but they were dead wrong about what causes it and how. 14 PUATRAINING The secret Alex shared me and what I’m going to reveal to you in the pages that follow is how to really trigger attraction in a woman. How to do it in a way that causes her to respond to you in the same way that they respond to that superstar athlete we discussed just moments ago… Her tits perk up, her butt sticks out and she begins to put on the “full court press”, doing everything she can to get YOU into bed as fast as physically possible. After all, the future of her offspring depends upon it. THE PUA VS. LEONARDO DICAPRIO Put any pickup artist in the world into a club with Leonardo Dicaprio and watch as the PUA’s girls leave him the millisecond that they get word Dicaprio is within a 500 foot radius of them. Dicaprio sits at his table, with a few bottles of champagne in front of him – perhaps a dozen fresh strawberries, and he does pretty much nothing. Yet all throughout the club, word spreads that ‘Leo’ is in the building and they flock to his table. 15 PUATRAINING Most are not successful. They are held back by security – told that they’d have a better chance of getting in touch with him by sending some fan mail. But a few of the girls are let through to his table– the hottest ones, of course, and for the rest of the night they jockey for position, showing as much cleavage as they possibly can and doing everything in their power to show Leo that they have what it takes to be the girl that he chooses to go home with. Notice how Leo is doing any ‘work’. Notice how he isn’t ‘cold approaching’. Notice how he isn’t particularly worried if he’s getting laid that night. The only question is with whom. And the answer to that question is his choice and his choice alone. Now flash back to the Pickup Artist. He’s in the field. He’s doing his approaches and he’s running his game. Let’s for the sake of this example say he’s running great game. But each time he’s halfway through his stories and just as he’s about to escalate - she rushes off to find Dicaprio, leaving him standing there and looking like an idiot. 16 PUATRAINING Why is this happening? Sure, Dicaprio is a big time Celeb – I know, I get it. But there’s something very important going on here and understanding it will make the difference between being a guy who gets laid like Dicaprio….without ever breaking a sweat…and being the down-on-his-luck PUA who no matter how hard he tries, no matter how many sets he approaches, he just can’t seem to make it happen. VALUE PERCEPTION How is it that a woman knows the value of the man she’s interacting with? How is it that she know the value of the man that’s 10 feet away from her? The answer lies in what’s called Value Signaling. At any given point in time there are a barrage of signals and cues being given off both by the male, and by what’s happening around him that indicate his level of value to the woman. How are people responding to him? 17 PUATRAINING The other men? The women? Is he doing most of the work or is he sitting around while others do the work for him? Where is he positioned in the environment? Is he sitting at the best table in the house or is he standing scrunched up against the wall near the bathroom as other people accidentally elbow him on their way in, as the rush to relieve themselves? Is he with women, and if he is – are they beautiful? Is he with guys, and if he is – what’s their status? Is he hanging out with the owner of a major sports franchise? Or is he hanging out with a couple of guys who look like they haven’t had a shower in weeks…and a good lay…in years? These questions and countless more are all filtering through a woman’s head at all times and she is making her judgments of your value, and of everyone around you, at all times. 18 PUATRAINING Notice that at no point did I ask “What is this guy saying to me?” or “How many cool stories is he telling me about himself?” And there’s a good reason for this. It’s because while yes, she does take into account the things a man is doing and saying….the weight which she is assigning to these factors in determining your value is miniscule. And there’s a very good reason why… HER BIGGEST FEAR The reason why the things you say and do on- on-one with a woman are assigned a very low weight in her mind, with regard to her perception of your value is because these are all things that you could potentially FAKE. They are things, which are under your conscious control and at a deep, biological level her ‘mating mind’ knows that every male will attempt to maximize his chances of displaying ‘indicators of high value’. If she were to place a great emphasis on the things men said and did while directly interacting with her, there would be a 19 PUATRAINING VERY high chance that she makes a MISTAKE in accurately gauging the man’s value. And the result wouldn’t be pretty. Think about the evolutionary implications of the woman who thought she was about to sleep with the leader of the free world but then wakes up in the morning and realizes that she’s just slept with some guy who has been living off the street… And even worse – she’s going to have his baby. And no one will be there to take care of it. Not to mention that her baby will share 50 percent of his/her genetic makeup with someone who couldn’t even survive in the world. It’s a nightmare and over the course of hundreds of thousands of years her internal mating mechanisms have built defenses to protect her from having this happen. WHAT SHE IS REALLY LOOKING FOR As I touched upon before, what women are really looking at when determining your value – and thus your attractiveness – are third-party and environmental cues that tell her where you stand on the value spectrum. 20 PUATRAINING If everything in the environment is telling her that you are the value equivalent of a Leonardo Dicaprio or a Johnny Depp, her ‘mating machinery’ will start firing and she’ll begin doing whatever it is she can to get you into bed and make you hers. Even if you don’t really have an ounce of fame, reputation, or money. If you’re talking a “good game” but everything in the environment is signaling to her that you’re the kind of guy who couldn’t hold down a job at McDonalds for more than a week, she’s going to start looking for the bathroom, her friends, or any other excuse she can to walk away from you. Because from an evolutionary perspective, every moment she spends watching your dog and pony show is a minute that could be spent going after the guy she’s really looking for – the guy with the value she not only demands, but craves. When you take this into account, you begin to see why the traditional ‘PUA’ stuff out there is severely limited and why until now, the things you have been trying likely have not been working. It has all been focused on attempting to directly influence her perception of your value – something which even if you spent 10 years mastering – still wouldn’t produce the kind of attraction in the kinds of women you’re looking for. 21 PUATRAINING And it’s the reason why the “community” for years, has been advocating “approach, approach, approach.” Because in their minds, if your chances aren’t very high you’d better start running up the numbers quickly. The key to turning everything around and starting to get incredible attraction with women – the kind of attraction that is so strong that if women even sense you’re in the room, they will seek you out, introduce themselves and then drag you to bed lies in something that I call…. CELEBRITY ENGINEERING What is Celebrity Engineering? It is the practice of literally ‘engineering’ – creating and controlling the barrage of value signals and the value cues that women are receiving from the environment, at all times… …and doing so in a way that elicits the “Leonardo Dicaprio” response in every woman who steps foot in the same room as you. Doing it this way, though, is quite a bit easier than becoming an international super celebrity. 22 PUATRAINING This is the secret science that Alex had mastered, the secret science he shared with me, that allows him – a 23 year old, overweight, penniless kid – to date Maxim Cover models, steal girls off celebrities and leave the club every night with a different gorgeous woman…all without ever having to do a cold approach. When you can engineer celebrity, you can literally have any woman you want and you can have her without doing any work. All you need to do is understand how to set up your environment so that every third party signal a woman receives indicates to her that you are of the same caliber as a pro-athlete, a movie star, or a billionaire mogul. Celebrity engineering is literally the next evolution in attraction science. And I use the term ‘evolution’ because you can use it to outsmart, outmaneuver and flat-out trick her evolutionary mechanisms into kicking themselves into overdrive the moment she walks into the same room as you…even if you’ve never done a damn thing worth bragging about in your life. Even if the last date you had was your best friend’s sister at your high school prom… 23 PUATRAINING ENGINEERING IN ACTION The entire scope celebrity engineering – and it is quite literally a science – is beyond the scope of this report. There are many facets to it – ingroup/outgroup signaling – authority linking – perceptual effort engineering – strategic social positioning – attraction cascading – competitive encouragement – third party signal installations - and that’s just to name a few. What I’d like to do here for you right now, is give you an example of what Celebrity Engineering looks like, a brief snapshot of Celebrity Engineering in action, and then I’ll break it down for you, pulling out the key takeaways and strategic moves that will be most beneficial to you so that you can come away from reading this report with a solid understanding of how to putting Celebrity Engineering to work in your life and start having gorgeous women throwing themselves at you, because of it. MODELS, BOTTLES, AND ONE VERY LATE NIGHT... Alex and I arrive at …………………. , Nightclub, a posh little lounge/ club we had never been to, before, in the Mayfair area of central London. Standing outside in the club, in a queue that looks to wrap around the entire city block are hundreds of beautiful women and their dates. 24 PUATRAINING We walk up to the doorman. Alex puts his hand on the doorman’s upper arm, whispers a few words to him and after a quick nod of the head, the rope is lifted and we’re escorted into the nightclub past the hostesses’ booth. Our cover has been waved. We walk down the stairs and find ourselves amidst a sea of exquisite looking women, bottles of champagne and men who look to be very, very, well established in this world. Moments later I see Alex talking to one of the table Hostesses. He is asking her to speak to the manager. I’ve seen this; it seems, a thousand times before. Following her lead, we move from the main floor to a side room, which we are told is the VIP. It’s pretty damn nice in here. Wouldn’t mind hanging around for a while. The manager appears and we all shake hands. Alex smiles and lets him know how much we are enjoying our night at the club – that the club’s main competitor …………………. (which is actually much nicer) is really getting boring and going downhill because the crowd there changed from what it used to be. The manager nods his head in a agreement, making no attempt to hide his smile. 25 PUATRAINING Next, Alex lets the manager know that we’re going to be headed somewhere else later in the evening, so he wanted to make sure they spoke early in the night because he’s having a big group of clients come to town next weekend and wanted to know what the club could arrange for with regard to bottle service and maybe a few sushi platters for the group. The manager, already pleased with what he’s been hearing from Alex, adjusts his suit jacket and lets Alex (and myself) know that this is all stuff we can discuss later in the evening but that for now, we should enjoy a few drinks with him and meet his friends at his table in the VIP. We walk with the manager to a slightly raised cabana on the right side of the room. In it, are half a dozen gorgeous women, a few trendy looking guys (pretty darn sure they’re gay), a bottle of Grey Goose Magnum, and a Bottle of Dom Perigion. One by one, the manager introduces us to each woman. Letting them know that we are his friends from out of town and instructing them to take good care of us – we are absolutely “killer guys”. Then we’re introduced to the guys – they seem cool. 26 PUATRAINING A bottle hostess pours drinks for each of us and the girls begin chatting with us; leaning in and playing with their hair. A few drinks later, we’re all having a great time. Alex, myself, and the girls. The manager has gone off to the main floor to make his rounds but we’re still with his girls. No idea where the other guys went. On the periphery of our table I catch a group of 3 girls dancing together clutching their purses. They’re all dressed in black, have long legs and look absolutely stunning. Maybe even more so then the girls we’re with. I catch eyes with one of them and she smiles. “Hi…” I shake her hand. Alex is still talking to the manager’s friends. Almost as if on cue, all the girls’ friends come up to me and introduce themselves. Alex sees what’s happening and pops over and says a few ridiculous things (he’s obsurd…) but the girls don’t seem to mind. 27 PUATRAINING I regain control of the situation before Alex does anything too crazy (one of his favorite things to do is tell girls I’m with that I’m an axe murderer…seriously) and I introduce our new friends to the manager’s girl. They look a little bit irked, but they smile and they begin chit chatting with the girls we’ve just brought into the cabana. Hours later, we’re all drunk. I don’t usually drink so I’m really feeling it. Two of the girls are cozied up next to me. The other has wondered off and Alex is nowhere to be found. My best guess is he’s gone off to beg someone for a cigarette because he quite literally can’t afford them himself. The girls ask me where the after party is. I tell them it’s at the “Penthouse” (I don’t actually have a penthouse but the view is decent) and the girls seem excited. Alex comes back to the table, somehow he’s managed to find two Swedish girls. He tells us that they’re “friends of his mum’s…” we all laugh. Minutes later we’re all headed back to my place…… 28 PUATRAINING Alex and his girl did it on the couch. I did mine in my room (sure pays to have a place) BREAKING IT ALL DOWN The night I’ve just described took place a few weeks ago. It was fairly typical but of course, every night is slightly different. Venues change, the women change, and social logistics change. Some nights we go to bars, other nights crowded dance clubs, others laid back lounges. At each venue, the strategies we use are slightly different. There’s a different blueprint to follow for each situation but still, the results are usually near-identical. An after party at my place – a pack of girls who we’ve just met or have slept with – Alex staking his claim on my living room couch – and my girl(s) with me in my bedroom. Now let’s revisit the scene, this time going through, play-by- play, breaking down a few of the major manoeuvres that were made to engineer the results we wanted – girls in bed. 29 PUATRAINING The first thing Alex did immediately upon entering the venue was he sought out the manager. The reason why he did this was he always works as quickly as he can to establish association with the environment’s authority figure. In this case, that figure was the manager of the night club. To do this, he came in under the pretence that he was looking to entertain clients and spend big-time money with the venue. This is not something he uses in every situation. It is something he uses from time to time to get immediate association and establishment with the manager when we’ve never been to a place before and we don’t know anyone in the environment. 30 PUATRAINING Again, there are about a dozen other ways he could have gone about doing this, but on this night, in this particular instance, he chose this approach. The reason he immediately sought to establish association with authority was twofold. The first was to link himself, by association, to the most authoritative person in the environment. People look to authority figures in all situations to make decisions and choices about how they should behave. By linking himself to the manager, he was signaling to the environment (everyone in the club) that he was high status and that the kind of company he keeps is the like of the club manager. Also, authority is very easily transferable. If you see one high status person, talking to another – the baseline assumption is that the person in the authority figure’s presence possesses high levels of value as well. The second reason he established immediate association with the environment’s authority figure is because it is the fastest way to be granted in-group acceptance. In every social environment there is an in group and an out-group. The people on the inside are the ones who are perceived to be having the most fun. They are the ones that ‘belong’. They are the people with the highest value. The 31 PUATRAINING people outside of this small circle are the out-group. They are the outsiders. They are the people who may very well be having a good time, but they know that the ‘insiders’ are having a better time. They might be pretty cool but in the back of their minds they know that the ‘insiders’ are just a little bit ‘cooler’. Now there many, many factions of people in the club. There may be multiple ‘cool’ groups. But there is always one dominant group of insiders. These are the people who Alex gets access to and acceptance from first. And the way he does this is by quickly associating with the environment’s authority figure. The authority figure is the person who holds the key to the in-group. When he says “guys, here are alex and Richard – they are in” then we’re in. He is the leader of the tribe and because of our inbuilt responses to authority as well as a variety of unwritten social codes and rules, the group has to listen. And when they do, their behavior is immediately shaped. 32 PUATRAINING What we do, once we’re in the group is pretty much irrelevant. We’ve been bestowed access. We’ve been deemed important in the eyes of the authority figure and the women in our environment’s behavior has been pre-shaped. Now obviously you can’t start doing ridiculous destructive things (though Alex plays the line sometime), but you also don’t have to do anything special once you are in. It’s the same as the celebrity who sits on the phone texting, not talking to anyone, as everyone else tries to get his attention. His value is established, he has nothing to prove. It’s just there – and everyone in his environment will act in accordance. A quick point on moving from group to group: Later, if we want to, we can move to the other groups and gain acceptance in them (and access to their women) very quickly. It’s very very easy. Once you’ve “unlocked” the top level, you can always go back and play the levels beneath it. But it’s very very hard to start at a bottom group and then work your way to the top. Unless, of course you want to short cut it and the way to do that is to go through the authority figure in the environment. Usually, though, we just remain in the top group. The reason for this is this gives us something called conspicuous social 33 PUATRAINING display. We are allowing others to observe us on the ‘inside’. We are allowing others to observe us receiving attention and investment from the inside women and this is a very powerful effect. There are things we’re doing once we’re in the group to signal to the rest of the group that we are actually of even higher value than the other people on the inside (and you guys who have stealth know a few of these tricks), but the thing to focus on right now is simply the conspicuous social display. Why is this so important? Simple. All of the women on the outside of the in group want to be in the in group. It validates their beauty. It makes them feel good. You can think of being on the inside of the ingroup as being in the warm log cabin and being outside, like being locked outside in the snow. Just by virtue of your conspicuous social display of being on the inside, you will have women coming up to you and trying to win your attention and affection. They want to be on the inside too and you are, in addition to be a male with very high perceived value, someone who can grant them access – if they play their cards right. Are you beginning to see how powerful this is? 34 PUATRAINING In addition to the fact that her environmental cues are telling her that you’re a highly valuable male – you’re also working with the principle of commitment and consistency here. If a woman invests time, effort, and energy into you – for any reason, or no reason at all – her brain will rationalize her behavior with “I must really like this guy to be working this hard” in order to maintain to maintain cognitive dissonance. These types of sub layers of value engineering are a bit outside the scope of this particular report, but just know that these dynamics are at play at all times while you are in an any sort of social setting. So again, by utilizing conspicuous social display you are simultaneously displaying some of the most powerful value cues you possibly can in this type of environment and that the same time you are actually physically drawing women into you. They will come up to you. They will talk to you. They will dance near you. They will position themselves close enough so that their butts are rubbing up against your leg while talk to their friends. All they want to do is be on the inside and they want to be on the inside with you. It’s as if you are at the center of a social whirpool. Your stay put. The others get sucked in. 35 PUATRAINING Then, once they are there, happy to finally be with you, you will continue to layer on strategy after tactic to install the cues and signals necessary for their internal mating mechanisms to switch into “on” mode. After that, it’s game over. Are you seeing how this all works…and how powerful it is? Of course, there are several more layers of intricacy. There are specific display strategies, dozens of association with authority strategies, various levels of acceptance and ways to get them, and more ways than I can count to continue ramping up your perceived values once they are on the inside with you. But this should give you a really solid understanding of some of the broader forces at play and how you can start manipulating and controlling them to engineer your value and draw women into you, without ever having to get out in the field and do approach, after approach – unless of course, you really want to. Something that’s important to take note of is that.. 36 PUATRAINING YOU ARE NOT LIMITED TO JUST HIGH END CLUBS AND LOUNGES Though these certainly are among the best and EASIEST places to go, if you want to add 9’s and 10’s to your resume. Value (Celebrity) engineering is to be used in ALL social situations. The same social and environmental triggers and cues that are present the clubs and the lounges apply across all venues. It doesn’t matter if you’re gaming in the most exclusive night club in New York City, or your college campus (Unviersity, here in London) – social and environmental signaling is ALWAYS present. Women’s mating mechanisms are always functioning based on the environmental triggers and cues that she is being fed. Your job as someone who has moved beyond pickup (the name of this report!) is to recognize the cues and displays that her brain is looking for in the environment to make her mating decisions. And then, your job is to exploit the dynamics of the environment you’re in to feed her the signals and cues she requires for her attraction machinery to flip on. 37 PUATRAINING And once that happens, her mind is made up. She is going to sleep with you. At this point it is out of her conscious control. Her internal mating mechanisms have made her mind up for her. Well, actually – YOU have made up her mind for her. But nature can’t tell the difference. TAKE THIS MATERIAL AND RUN WITH IT The information you have in your hands will make a dramatic difference in your game, if you apply it. The next time you are out gaming, understand that the majority of the seduction is NOT taking place between you and her. It’s taking place between her and her environment. This is the key distinction. This is where everyone gets it wrong. And this is where you can gain a competitive advantage of nearly everyone out there. Because no one even realizes this level of game exists – let alone can they consciously control it. 38 PUATRAINING WHERE WE’RE HEADED We have literally just scratched the surface. There rabbit hole goes deeper than you could have ever imagined. The ability to engineer your value goes far beyond just any one night in the bar or club. It can be used to build an entire lifestyle that supports you. An entire lifestyle where the women around you are at all times vying to sleep with you. And it doesn’t require you to be anything “special”. You don’t have to have money. You don’t need to be some sort of hot shot. When you’ve mastered this, the possibilities are endless. Just last week, Alex was in St. Tropez (an exotic island) with a group of princes and billionaires. He was invited because with him, came nearly a dozen women. Everything was paid for. 39 PUATRAINING A few months back I was in Marbella (another high-society travel destination) with some friends, the same exact situation. Everything was paid for. When you can engineer your surroundings and control perceptions, you can quite literally create any life you want for yourself. This skill set is the master key that unlocks everything and takes you quite literally, way beyond pickup. If you want to really master this level of the game, I will be making more resources available beyond just the content that we post on the blog. LIFESTYLE SEDUCTION A few months back I (along with a hand-picked group of my colleagues) conducted a small group training live training in London. The price was $15,000 and it took place over 6 weeks. There were three seminars and three extensive infield trainings. 40 PUATRAINING During this program we laid out every piece of the puzzle. Every social strategy. Every environmental trigger. Every tactic. Every technique. Every venue-specific blueprint. We trained the guys on how to operate in any and every environment from the highest of high-class night clubs to your average neighbourhood bar. Every guy who went through the program now has the ability to walk into any social situation and literally within minutes begin creating celebrity status. Every guy who went through the training can now confidently expect to be in the position at the end of the night to pick from the dozens of women who are around him and have her in bed, that night. I am very proud of the results the training but unfortunately I will not be running it again. Instead, I have asked the students if it is ok if we can make available a limited number of the DVD’s of the seminar portion (all of the teaching) of the event available. They said yes. So at some point in the very near future we will be making them available to the guys who really want to go DEEP with this material and really master it. 41 PUATRAINING Regardless of whether or not you are one of the guys who get a copy of the training, I want to sincerely thank you for taking the time to read this report. The material I have laid out for you here, will change your life and will put girls in your bed – if you use it. If you let it. I’d love to hear what you thought of this, so please, I encourage you to comment on the blog. What did you like? What questions do you still have? I read every blog post and it’s very important for me to connect with you guys and know where you are at and what you still need help with. Thanks again, and I’ll be in touch soon. -Richard (Gambler) 42 PUATRAINING (There’s Alex Again!) 43