Does Fresh Website Content Affect SEO?

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https://advdms.com/blog/does-fresh-website-content-affect-seo/
Does Fresh Website
Content Affect SEO?
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Content is King.
This has been the mantra of almost
everyone in the world of digital
marketing and SEO since Bill Gates
wrote an essay of the same title.
Good, quality content is what truly
attracts visitors to your website and
convinces them to get whatever
product or service it is that you are
offering.
Countless content gets published
on the World Wide Web in every
niche, every single day. If that is the
case, how will your website stand
out and dominate the search engine
rankings game.? What does fresh
content really mean for SEO and
how it affects your ranking?
What Is Fresh Content?
Fresh content simply means
keeping it up to date. Visitors value
the latest, most reliable, and the
most relevant information they can
find that answers their search
queries. Google sees that your
website offers valuable information
when your audience stays longer to
read your content, and this is one of
the key factors that affects your
site’s ranking.
Just because you added a new post
on your blog or a new page on your
website doesn’t mean Google will
automatically rank it. Content is not
really king; fresh, keyword-rich,
and well-written content is.
Does Fresh Content Affect SEO?
The short answer is YES. Here’s
why: As mentioned earlier, site
visitors value fresh and high-
quality content. When your website
regularly offers new and relevant
content, it will not only attract a
new audience, but it will also help
you build a pool of loyal followers
who will visit your website every
time you publish new content.
Search engines use web crawlers
or bots to find newly-published
content in the web and index them
to be included in search results
that match a query. As we all
know, Google constantly updates
its algorithm to ensure that
websites that appear on page one
offer value to their users.
Keyword optimization goes hand
in hand with fresh content. It is
essential that your targeted
keywords appear regularly and
organically in the new content
that you are going to publish. 
Publishing fresh and keyword-
optimized content regularly will
help develop your reputation as an
authority to your niche and drive
consistent organic traffic to your
website. The improvement in your
rankings is enough proof of how
critical fresh content is for SEO.
Stuffing your content with out-of-
context keywords to manipulate
your ranking will only do more
harm than good to your website.
Unlike in the past, keyword stuffing
will get you and your website
penalized by Google and will likely
push your ranking down in the long
run.
Great web writing can certainly get
you ranking! If you need help in
creating up to date and informative
content specific to your business to
boost the engagement and
conversion rates on your pages, do
not hesitate to check out our SEO
services.
info@advdms.com
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