Things to Know About Publishing Duplicate Content on Your Website

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ADMS
Promotions & Marketing
https://advdms.com/blog/things-to-know-about-publishing-duplicate-content-on-your-website/
Things to Know About
Publishing Duplicate
Content on Your Website
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
If a business wants to be number one,
the goal is to stand out among the rest.
When we say stand out, we mean it in
every aspect, such as branding, web
design, and even content! 
You might be wondering if there’s a
duplicate content penalty. We’re here
to cover all the bases with duplicate
content, so you’ll know what to do
next time.
What is Duplicate Content?
Before we go on to more pressing
matters, let’s first define what
duplicate content is. It is content that
repeats large portions that are
already available on the world wide
web. 
It also counts as a duplicate, even if
it’s on your own website. Now,
does Google impose penalties for
such circumstances? The answer
is a giant NO, but you shouldn’t
celebrate just yet!
What is the Connection Between
Duplicate Content and S.E.O.?
Although Google doesn’t penalize
similar published content, it affects
your website’s rankings. That’s right.
Duplicate content makes it difficult
for search engines to rank your page.
Each version will have the same
authority signals, such as backlinks,
website traffic, and conversions. 
That will affect the performance of
your website and can drive your
sales lower. If you have duplicate
content, you’re putting your
website’s growth and presence
totally up to Google’s standards.
“Does duplicate content affect
S.E.O.,” you might be wondering. The
answer is yes. 
Google filters content to make sure
that users get different results. When
that happens, you unknowingly
sacrifice your rankings.
When Does Duplication Happen?
You might have a few practices that
you’re unaware of which contributes
to the duplication, including but not
limited to the following:
When you have two or more
domains.
When you publish the same
content for different regions or
countries.
When you use identical meta
titles and meta descriptions on
various articles.
What Duplicate Content Checkers
Can You Use?
Copyscape
This duplicate content checker is free.
All you have to do is copy and paste
your content. 
Copyscape will list down the U.R.Ls
where similar content is published.
Exact-Match Search on Google
You can do this by copying a few
sentences from your content. Enclose
it in quotation marks and hit the
Search button.
All results with the exact words will
come up. You’ll see if your content is
or has duplicates created by others.
Duplichecker
When you register on Duplichecker,
you can do 50 searches a day. You can
check if your content is original with
just a few clicks.
Plagiarism checker
Siteliner
This duplicate checker can scan your
website once a month to check for
any similar content. Aside from that,
it can also see if there are any broken
links.
How Much Similarity is OK?
There are times when repeating the
same content can’t be helped. What
situations are considered acceptable?
A quoted sentence or two from
another website.
Product specifications in product
descriptions.
Display
CPU Speed
Memory 
Products that belong in multiple
categories in your e-commerce
website.
Content that appears in different
sections on your website
Now that you’re knowledgeable
about what is considered duplicate
content by Google, you know what to
and what not to do. 
From there, you can be confident that
your Google rankings will not be
affected in any way. When you know
that your content passed duplicate
checkers, you’ll have peace of mind
knowing that you’re not plagiarizing.
It can be stressful to manage a
business from the bottom to the top. 
The good thing is that there are
businesses that can manage your
website for you. If you don’t want to
get frustrated with duplicate content,
you can hire them.
At Advanced Digital Media Services,
we help clients establish their online
presence from web design, S.E.O, and
page speed optimization, to content
creation. 
Our team dedicates our time to giving
our clients the best service there is. 
You can rest easy knowing that our
content team can come up with
unique and fresh content. If that
sounds like something you need,
don’t hesitate to call us!
info@advdms.com
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