Things to Know About
Content on Your Website
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
If a business wants to be number one,
the goal is to stand out among the rest.
When we say stand out, we mean it in
every aspect, such as branding, web
design, and even content!
You might be wondering if there’s a
duplicate content penalty. We’re here
to cover all the bases with duplicate
content, so you’ll know what to do
What is Duplicate Content?
Before we go on to more pressing
matters, let’s first define what
duplicate content is. It is content that
repeats large portions that are
already available on the world wide
It also counts as a duplicate, even if
it’s on your own website. Now,
does Google impose penalties for
such circumstances? The answer
is a giant NO, but you shouldn’t
celebrate just yet!
What is the Connection Between
Duplicate Content and S.E.O.?
Although Google doesn’t penalize
similar published content, it affects
your website’s rankings. That’s right.
Duplicate content makes it difficult
for search engines to rank your page.
Each version will have the same
authority signals, such as backlinks,
website traffic, and conversions.
That will affect the performance of
your website and can drive your
sales lower. If you have duplicate
content, you’re putting your
website’s growth and presence
totally up to Google’s standards.
“Does duplicate content affect
S.E.O.,” you might be wondering. The
answer is yes.
Google filters content to make sure
that users get different results. When
that happens, you unknowingly
sacrifice your rankings.
When Does Duplication Happen?
You might have a few practices that
you’re unaware of which contributes
to the duplication, including but not
limited to the following:
When you have two or more
When you publish the same
content for different regions or
When you use identical meta
titles and meta descriptions on
What Duplicate Content Checkers
Can You Use?