2019 Technology Predictions by GP Bullhound

Helping to raise Series A investment for tech companies.

GP Bullhound’s Top Technology Predictions for 2019 include:

1. DIGITAL BANKING Continues to Rise2. APP DISTRIBUTION Moving Away From Apple and Google3. EMPLOYEE ENGAGEMENT Goes High Tech4. RETAIL TECHNOLOGY Gets Smarter5. ARTIFICIAL INTELLIGENCE Is the End of Repetition, not the End of Life6. CONSUMER SUBSCRIPTION Set to Eclipse Advertising7. A BREAK-UP of an Advertising Duopoly8. LAST MILE DELIVERY Going the Distance9. END OF The Boys Club10. CRYPTOCURRENCY Will Grow Up

Trends & innovations shaping the global tech sector TECHNOLOGY PREDICTIONS 2 01 9 Important disclosures appear at the back of this report GP Bullhound LLP is authorised and regulated by the Financial Conduct Authority GP Bullhound Inc is a member of FINRA Dealmakers in Technology Dealmakers in Technology 04 THE VIEW FROM GP BULLHOUND 06 RECAP OF GP BULLHOUND’S 2018 PREDICTIONS 08 TECHNOLOGY PREDICTIONS 2019 10 DIGITAL BANKING CONTINUES TO RISE 12 EXPERT VIEW Norris Koppel, CEO, Monese 14 APP DISTRIBUTION MOVING AWAY FROM APPLE AND GOOGLE 16 EMPLOYEE ENGAGEMENT GOES HIGH TECH 18 RETAIL TECHNOLOGY GETS SMARTER 20 ARTIFICIAL INTELLIGENCE IS THE END OF REPETITION, NOT THE END OF LIFE 22 CONSUMER SUBSCRIPTION SET TO ECLIPSE ADVERTISING 24 EXPERT VIEW Jade Van Doren, CEO, AllTrails 26 A BREAK-UP OF AN ADVERTISING DUOPOLY 28 EXPERT VIEW John Ghiorso, CEO, Orca Pacific 30 LAST MILE DELIVERY: GOING THE DISTANCE 32 END OF THE BOYS CLUB 36 PROFESSIONAL CAPITAL SOURCES: SCOUTING FOR ENTRY POINTS INTO BLOCKCHAIN 39 EXPERT VIEW Olga Feldmeier, CEO, Smart Valor 40 METHODOLOGY CONTENTS EXECUTIVE SUMMARY THE VIEW From GP Bullhound Per Roman Managing Partner 4 It has been a year of trials and tribulations for technology as regulators have sought to match its evolution with existing frameworks; yet this report shows that technology does not just move the goalposts, it reshapes the world as we know it. How we bank, shop and the type of money we carry are all covered. Our predictions on the rise of digital banks, the influence of crypto currencies, and retailers’ attempts to upgrade delivery systems exemplify how technology impacts everyday decisions, as well as shedding light on what businesses are doing to speed up transactional processes and introduce safeguards. We also make our predictions on employee engagement, subscription models and the Technology’s transformative effect has touched every corner of today’s world. Its commercial, social and political impact has been u