Google My Business is indeed a useful tool for local businesses to promote their services and products. Moreover, it helps in establishing a stronger online presence which can help businesses be one step ahead of their competitors.So, setting up a business profile on Google My Business should be considered by business owners.
Top 7 Essential Google My Business
Features for Marketing
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In 2014, Google launched a tool called
Google My Business. As the name implies,
it was created for businesses and other
organizations who wish to establish their
presence online. Google My Business is
free. All Google My Business features can
be utilized without paying a subscription
fee, unlike any other platform.
According to eMarketer, approximately 60%
of Americans use their mobile phones or
tablets to search for local services or
products. So, setting up a Google My
Business account will surely benefit your
We’ve compiled seven of
essential Google My Business features so
you can see how you can strengthen your
Prospective customers and clients trust
businesses whose Google My Business
information is updated. It’s the best way to
let people know that your business exists.
With this feature, you can tell your
prospective customers what your business
is about. Use relevant and informative
words to present your business. Your
characters, so make the most out of it.
In this feature, you will find three divisions
—Followers, Messages, and Reviews.
The “Review” section is an integral part of
your business profile as it is one way of
tracking whether people are satisfied with
the product or services you offer or not.
Displaying good reviews from satisfied
customers will attract more people to look
into your business.
For the “Followers” section, you have the
option of building a community with those
who follow your business. Here, you can
update your followers about new offers
and services that you have in your
The third section is “Messages.” You can
use this part to communicate with your
prospective customers and answer their
3. Question & Answer
Instead of answering repetitive questions
through private messages, this feature
allows questions to be asked publicly. Let