Top 7 Essential Google My Business Features for Marketing

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https://advdms.com/blog/top-7-essential-google-my-business-features-for-marketing/
Top 7 Essential Google My Business
Features for Marketing
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In 2014, Google launched a tool called
Google My Business. As the name implies,
it was created for businesses and other
organizations who wish to establish their
presence online. Google My Business is
free. All Google My Business features can
be utilized without paying a subscription
fee, unlike any other platform.
According to eMarketer, approximately 60%
of Americans use their mobile phones or
tablets to search for local services or
products. So, setting up a Google My
Business account will surely benefit your
business.
We’ve compiled seven of 
the most
essential Google My Business features so
you can see how you can strengthen your
online presence.
1. Description
Prospective customers and clients trust
businesses whose Google My Business
information is updated. It’s the best way to
let people know that your business exists.
With this feature, you can tell your
prospective customers what your business
is about. Use relevant and informative
words to present your business. Your
description 
should not 
exceed 
750
characters, so make the most out of it.
2. Customers
In this feature, you will find three divisions
—Followers, Messages, and Reviews.
The “Review” section is an integral part of
your business profile as it is one way of
tracking whether people are satisfied with
the product or services you offer or not.
Displaying good reviews from satisfied
customers will attract more people to look
into your business.
For the “Followers” section, you have the
option of building a community with those
who follow your business. Here, you can
update your followers about new offers
and services that you have in your
business.
The third section is “Messages.” You can
use this part to communicate with your
prospective customers and answer their
queries.
3. Question & Answer
Instead of answering repetitive questions
through private messages, this feature
allows questions to be asked publicly. Let
your audience ask questions, so you will
know exactly what information they need
from you.
4. Google Posts
This feature makes it easier for you to
update your audience about what’s
currently happening in your business. This
one allows you to draft and publish posts
that contain text, images, and even videos.
One tip we have for you is to reference a
date in your post if it is an event promotion
because Google deletes posts after seven
days of publication. However, 
if you
reference a date, the posts will be deleted
after that date.
5. Appointment Bookings
If some of your products or services are
availed by making reservations or booking
appointments, you can use another Google
My Business feature called “Appointment
Bookings.”
This feature will allow you to link your
website where people can book an
appointment or make a reservation. This
makes it convenient for your prospective
customers and clients as they will not have
to search for your website anymore. They
will be automatically redirected to it once
they click the link.
6. Analytics
With Google My Business, 
information
about the number of visitors, how they
found your profile, and what action they
took after visiting your profile will be
provided through its “Analytics” feature.
This feature can help you learn more about
your prospective customers and what sites
and platforms you can tap to strengthen
your online presence.
7. Small Thanks
Google My Business also has a feature that
can highlight positive 
reviews and
comments given by your customers. The
feature is called “Small Thanks.”
Through this specific feature, positive
reviews and comments can be turned into
customizable posters. This feature helps
you attract more prospective customers as
they can easily see how many people love
your services or products.
If you have some questions in mind, such
as, “How to get my business on Google?”
Advanced Digital Media Services is here to
help you! Our team can set up your Google
My Business profile 
to ensure 
that
everything is done properly. In addition, we
can also manage your posts, so you can
have more time to focus on your business.
If you have any questions or inquiries
about our services regarding Google My
Business, you can give us a call or send us
an email. Our friendly customer service
team will be more than happy to assist
you!
We are looking forward to getting in touch
with you soon!
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