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SIX STEPS TO BETTER B2C EMAIL MARKETING
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
www.mailigen.com
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SIX STEPS TO BETTER B2C EMAIL MARKETING
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
www.mailigen.com
B2C Email Marketing is a time tested, proven tool for getting promotions and new product
information to current and new customers in the most effective means possible. Email
marketing is highly personalized, highly measurable and an incredibly cost effective
marketing capability.
60% of marketers believe email marketing produces positive ROI and called email
marketing the most powerful advertising channel. – MarketingSherpa 2013 Annual
Marketing and Media Survey.
Businesses of all sizes can improve their B2C marketing program with this list of high
impact tips.
We want to help you accelerate every part of your B2C email marketing effort by
providing an outline toward optimizing your efforts. We’ve created a practical approach
to B2C email marketing strategy with this framework to plan email marketing development
and prioritize your objectives and audiences.
B2C email marketing programs can fail if you don’t put in the up front work to properly
plan. Mailigen has the easy to use tools and resources you need to drive conversions
with powerful email messages, newsletters, surveys and mobile messaging. If you want to
learn more about Mailigen, take it for a test drive before choosing your email marketing
solution.
Visit www.mailigen.com for a 30 day free trial, our Customer Success Managers are
always ready to answer your questions.
1. Define and prioritize objectives
2. Define the audience and craft personas
3. Identify customer needs and pain points
4. Design engaging content
5. Deliverability
6. Measure and improve
“Email marketing is
highly personalized,
highly measurable
and an incredibly
cost effective
marketing capability”
SIX STEPS TO BETTER B2C EMAIL MARKETING
60%
believe email marketing produces positive ROI
and called email marketing the m